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Tablet computing
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Creative Strategies, Inc
The Case for Computing
Creative Strategies, IncCreative Strategies, Inc
World is Getting Online
Source: ITU, Mobile broadband
High Growth of Mobile Broadband More than 2 billion subscriptions by end 2013*
Creative Strategies, IncCreative Strategies, Inc
World is Getting Online
❖ 2.7 billion people are online
❖ 38% of population
❖ 50% of population by 2017
Creative Strategies, IncCreative Strategies, IncCreative Strategies, Inc
Momentum❖ Over 1 billion smartphones sold in
2013
❖ 220 million tablets sold in 2013
❖ Over 4 billion PCs, Tablets, and smartphones in use by end of 2014
Creative Strategies, IncCreative Strategies, Inc
We have a long way to go…
Next 25 years and beyond1975
Creative Strategies, IncCreative Strategies, Inc
Source: ITU, Creative Strategies, IDC, Gartner, *estimates
Creative Strategies, IncCreative Strategies, Inc
The Internet is the Future
❖ 1.1 billion peoplenot online
❖ 90% in developingworld
Creative Strategies, IncCreative Strategies, Inc
The Internet is the future
❖ Economic benefit of the Internet $5-10 trillion globally by 2025
❖ In India, broadband has generated 9 million jobs
❖ Estimates for South Africa state wireless broadband could add 28,000 jobs by 2015
Source: ICT, ITU
Creative Strategies, Inc
Smartphones
Creative Strategies, Inc
Smartphones
Creative Strategies, Inc
Smartphones
Creative Strategies, Inc
Smartphones❖ True handheld personal computer
❖ Evolves to become the a personal assistant
❖ The ‘control center’ for our lives
❖ One per person
Creative Strategies, Inc
Tablets
Creative Strategies, Inc
Tablets
Video of kid trying to touch magazine— !
Creative Strategies, Inc
The Future?
Creative Strategies, Inc
The Future
Creative Strategies, Inc
Tablets
Creative Strategies, Inc
Tablets
Creative Strategies, Inc
Tablets
We need a modern day 1978
Creative Strategies, Inc
Tablets
Creative Strategies, Inc
Tablets
Creative Strategies, Inc
Tablets
Creative Strategies, Inc
Tablets
Creative Strategies, IncCreative Strategies, Inc
PCsDesktops Notebooks Tablet PCs
Creative Strategies, IncCreative Strategies, Inc
TabletsKids Media Other
Creative Strategies, Inc
Tablets❖ Low-end tablets as computing
‘training wheels’
❖ Teaching touch literacy
❖ Graduates to more computing capable tablets
Creative Strategies, Inc
The PC
Creative Strategies, Inc
The PC
Creative Strategies, Inc
The PC
Creative Strategies, Inc
The PC❖ Increase HH penetration
❖ Desktop, Portable all in one
❖ Shared / Communal PC
❖ Decline of Notebook
❖ ASP increase
Creative Strategies, Inc
The Evolution
Creative Strategies, Inc
World is Going Mobile
Creative Strategies, Inc
Computing Peripherals
❖ 9 billion connected devices
❖ By 2025 1 trillion connected devices
❖ 6 connected devices per-person by 2020
Creative Strategies, IncCreative Strategies, Inc
Personal / Communal Cloud
Creative Strategies, IncCreative Strategies, Inc
Personal / Communal Cloud
Creative Strategies, Inc
The Next Billion Computing Users
❖ Will be Mobile
❖ Will be touch computing literate
❖ Will leapfrog the traditional PC
❖ Mobile first / only computing
Creative Strategies, Inc
The Opportunity
❖ Increase HH PC penetration
❖ Create tablets for many use cases
❖ Develop touch computing literacy
❖ Bring broadband, mobile and fixed, to the masses
Creative Strategies, IncCreative Strategies, IncCreative Strategies, Inc
Someday..!
❖ Every household will be connected w/ high speed broadband access
❖ Everything that plugs in will connect
❖ Every person will have a handheld computer
❖ Every handheld computer will be connected with mobile broadband
