© F-Secure Confidential1

JOURNEY FROM INFORMATION

GRAVEYARD TO SOCIAL INTRANET

CASE F-SECURE

2

@m_marjaana

#DIGITALFREEDOM@FSecure

© F-Secure Confidential4

STARTING POINT

© F-Secure Confidential6

LET THE PRINCIPLESGUIDE YOU

SUPPORT STRATEGY EXECUTION

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ILLUSTRATE BRAND

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ENABLE INFORMATION FLOW

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NO TAILORING

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USER-FRIENDLY

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SIMPLE

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OWNERSHIP

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SOCIAL

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© F-Secure Confidential15

CHOOSE YOUR

COMPANIONS

OWNER & BEST FRIEND

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TOOL

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EXPERIENCED PARTNER

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ORGANISATION

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PHASE 1:NOT THERE YET..

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7 CHALLENGES

LOOK & FEEL

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7 CHALLENGES

LOOK & FEEL CONTENT AND STRUCTURE

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7 CHALLENGES

LOOK & FEEL

NO MONEY, NOT FUNNY

CONTENT AND STRUCTURE

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7 CHALLENGES

LOOK & FEEL

NO MONEY, NOT FUNNY

CONTENT AND STRUCTURE

CHANGE RESISTANCE

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7 CHALLENGES

LOOK & FEEL

NO MONEY, NOT FUNNY

NO USER STATISTICS

CONTENT AND STRUCTURE

CHANGE RESISTANCE

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7 CHALLENGES

LOOK & FEEL

NO MONEY, NOT FUNNY

NO USER STATISTICS

CONTENT AND STRUCTURE

CHANGE RESISTANCE

COMMUNICATION PROBLEMS WITH PARTNER

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7 CHALLENGES

ORGANISATION NOT READY FOR BEING SOCIAL

LOOK & FEEL

NO MONEY, NOT FUNNY

NO USER STATISTICS

CONTENT AND STRUCTURE

CHANGE RESISTANCE

COMMUNICATION PROBLEMS WITH PARTNER

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AND WHAT DID WE DO..

ASKED FOR HELP

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AGREED WAY OF WORKING AND

COMMUNICATINGWITH OUR PARTNER

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CLARIFIED OWNERSHIP

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BUILT ON USER ANALYTICS AND

FEEDBACK

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NEGOTIATED A PROPER BUDGET

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GOT VERY ORGANIZED

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LED BY EXAMPLE

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SO SKIN, MUCHTHICKER, WOW..

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PHASE 2:SOMETHING WE ARE PROUD OF

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USER

It’s easy to use

It works for the geeks, too

I find what I’m looking for

There is something neweveryday

Likes and comments

It’s the best Intranet I’ve everused!

OWNER (=COMMS & IT)

Change from controlled to free

Ownership

Usability

Guided but growing organically

We develop it with trusted partner

It’s not moldy, and it’s never ready!

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THIS IS WHAT I ABOUT IT

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GETTING SOCIAL