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This presentation is entitled "Cross-Operator Federation of Customizable Network APIs" and introduces the OneAPI Exchange which is an infrastructure doing exactly this. The intention of this talk is to present an API strategy that should allow mobile network operators (aka carriers) to expose their unique assets across operator boundaries. The benefit for a developer is that s/he only needs to set up one relationship with one operator but can increase reach to all customers of the other operators. This could be a strategy for operators to increase relevance in the API and mobile app world and to gain back developer mindshare. I gave this presentation at the SDP Global Summit (http://sdpsummit.com/) on September 19, 2013 in Rome. The targeted audience is carriers and vendor or IT solution providers to carriers. SDP stands for service delivery platform and basically is a more or less sophisticated API management gateway. (Some might argue it is much more than that but this is what I focus on.)
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Cross-Operator Federation
Of Customizable Network APIs
Manfred BortenschlagerDeveloper Relations & API Strategy
[email protected] @ManfredBo
SDP Global SummitSeptember 17—19, 2013
Rome
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 2
Part I: Motivation
Value of the ecosystem
Part II: What is the OneAPI Exchange
Federation architecture and benefits
Part III: Developer Engagement
Best practices: The Onion
Content
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 3
Part I: Motivation
Part II: What is the OneAPI Exchange
Part III: Developer Engagement
Content
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
$ 2.2tn Total Industry Revenues$ 2.2tn Total Global Telecom Industry Revenues (2013)
$2.2tn
Telecom Industry RevenuesGDP: BrazilPopulation: 201m
$ 2.2tn Total Industry Revenues$ 72bn Mobile Apps Revenues$ 72bn
Total Global Mobile Apps Revenues (2013)
$72bn
Mobile Apps RevenuesGDP: OmanPopulation: 3.9m
$ 2.2tn Total Industry Revenues$ 72bn Mobile Apps Revenues$ 14.8bn Mobile Apps Revenues, EU
$14.8bn
EU Mobile Apps RevenuesGDP: MozambiquePopulation: 24m
$ 14.8bn Total Mobile Apps Revenues, EU only (2013)
$ 2.2tn Total Industry Revenues$ 72bn Mobile Apps Revenues$ 14.8bn Mobile Apps Revenues, EU$ 25bn API-driven Apps
$ 25bn Global API-driven Mobile Apps(2013)
$25bn
Global API-driven Apps GDP: CameroonPopulation: 21m
$ 2.2tn Total Industry Revenues$ 72bn Mobile Apps Revenues$ 14.8bn Mobile Apps Revenues, EU$ 25bn API-driven Apps$ 151bn Mobile Apps, 2017
$ 151bn Total Global Mobile Apps Revenues (Projection 2017)
$151bn
Apps Revenues, 2017GDP: RomaniaPopulation: 20m
Sources:ACT4Apps, AppNation, GSMA, Int. Monetary Fund, Insight Research Corporation, VentureBeat
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 9
And Operator APIs ?
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
App/Service
Portfolio
Enable operators to exploit core Telco assets better.
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 10
And Operator APIs ?
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy SDP Global Summit 2013, Event Guide, p.17
I just found this today in the Event Guide on the table in front of you:
@ManfredBo
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Part I: Motivation
Part II: What is the OneAPI Exchange
Part III: Developer Engagement
Content
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 12
OneAPI Exchange is…
… an infrastructure that allows developers access to mobile network operator assets via APIs.
This infrastructure federates different operators into one unit providing a wider reach for developers.
What is OneAPI Exchange ?
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
@ManfredBo
© GSMA 2013
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The Operator’s Benefits
What is OneAPI Exchange ?
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The OneAPI enables operators to sell core capabilities through 3rd party apps
across operator boundaries
StrategicDifferentiate to avoid dumb pipe
ReachExploit multiplier via federation (be more attractive)
FinancialRevenues via wholesale orretail business models
@ManfredBo
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What is OneAPI Exchange ?
© GSMA 2013
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Developer Registry
Operator Registry Settlement … OneAPI
Exchange
<<Developer Operator>> <<Serving Operator>>
@ManfredBo
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Exposing APIs
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Developer Registry
Operator Registry Settlement … OneAPI
Exchange
<<Developer Operator>> <<Developer Operator>> <<Developer Operator>>
Standard APIs
Developer Services
Custom APIs
Developer Services
Custom APIs
Developer Services
@ManfredBo
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1. Simplicity operator works directly with developer
2. Trust consumer interacts only with serving operator brand
3. Flexibility no need to comply with one standard
4. Decentralised no man-in-the-middle
5. Differentiation competition to foster market
Beneficial Effects
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 17
Find more info on www.gsma.com/oneapi
API releases on rolling basis
GSMA is mediator.Relationship is between developer and operator directly.
OneAPI Exchange Status
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All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
…
@ManfredBo
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All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 18
Part I: Motivation
Part II: What is the OneAPI Exchange
Part III: Developer Engagement
Content
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 19
Many:Operators, consumers, handset manufactures, platform or ecosystem providers, standardization bodies, vendors …
But the crucial one:
Operator API Adoption Enablers
Ope
rato
rs
Operator APIs
Strategic | Reach | Financial
@ManfredBo
© GSMA 2013
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Developer EngagementThe Onion Model
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 21
Developer EngagementThe Onion Model
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 22
Example 1: OneAPI Developer DayMWC 2013: 250 attendees (10x oversubscribed)Start of developer community establishment (15k)
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Perceived-use Value analysis
What are assets only operators can offer to developers providing a unique value?
Example 2: Sensing the Market
1. Qualitative Phase
2. Quantitative Phase
@ManfredBo
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Example 2: Sensing the Market
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 25
Example 2: Sensing the Market
What do you think is the benefit of operator APIs?
@ManfredBo
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Example 2: Sensing the Market
Do you already incorporate operator APIs into your apps?
YesNo
Do you believe that operator APIs can significantly im-prove the functionality of
your apps?
YesNo
@ManfredBo
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Example 2: Sensing the Market
Please allow any developer to engage with the MNO platform without signing complicated agreements.
Document the platform and its APIs without signup; provide test/sandbox servers and ways to test an app without signing an agreement; write example libraries and put them on github.
Developers make the platform vibrant, and developers are not interested in engaging in a "partnership" model; allow anyone to work with your APIs and then they will do so.
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 28
OneAPI Exchange …
… is an infrastructure that exposes operator assets via APIs.
… federates APIs across operator boundaries.
… provides simplicity, trust, flexibility, decentralisation, and differentiation.
Operators need a change in mind-set for successful work with developers.
Take-away Message
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
@ManfredBo
© GSMA 2013
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy 29
Contact
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All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
OneAPI programme
www.gsma.com/oneapi
Manfred Bortenschlager
@ManfredBo
