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Carl Larson Highlights from the book “Don’t Make Me Think “ By Steven Krug QuickTime™ and a decompressor are needed to see this picture.

Carl week 5 dont make me think part 2 pp

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Page 1: Carl week 5 dont make me think part 2 pp

Carl Larson

Highlights from the book “Don’t Make Me Think “

By Steven Krug

QuickTime™ and a decompressor

are needed to see this picture.

Page 2: Carl week 5 dont make me think part 2 pp

Short Term MemoryThe brain has many different types of memory systems.

One type follows the four stages of processing:Encoding, Storing, Retrieving, and

Forgetting.

The more elaborately we encode information at the moment of

learning,the stronger the memory.

Page 3: Carl week 5 dont make me think part 2 pp

So Why Then?• Create site pages that are self evident or at least self

explanatory.• Understand that unless its a site specific to the user

like a bank site or a school assignment/learning platform. Having a captive audience navigate and retrieve information with out frustration is an ideal site goal.

• If a site is not well designed and not efficient at relaying needed and wanted information then some might just go elsewhere for their information retrieval.

• Although this is not always true> It would be a surprise to understand that most people with a choice will continue with a poorly designed site rather than have to start all over some were else.

Page 4: Carl week 5 dont make me think part 2 pp

Understanding the big question in site design.• When you create a web site your

first and primary job for the end user is to get ride of the question marks.

• Laying out and the design of the site page is to make the deduction process less of a mystery and more of a mastery.

Page 5: Carl week 5 dont make me think part 2 pp

How does existing conventions work for your

site development?• The best way to retrieve information and

make it easily available is the use of a standardized design plan for your site and its navigation process.

• A great example is would you be able to understand material on a sites page that was written in a different language if they relied heavily on standard conventions?

» YES NOQuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

Page 6: Carl week 5 dont make me think part 2 pp

How do you combine visual clues that accurately

represent the relationship of items on the sites page?

• Consistency is an important goal for your site or app design.

• Understand as well that if you make something significantly clearer by making it slightly inconsistent choose in favor of clarity.

Page 7: Carl week 5 dont make me think part 2 pp

Affordance is what and how it works for you.

• Affordances require visual distinctions.• They are visual clues in an objects design that

make suggestions and inferences on how we can use it.

• They need to be noticeable for them to work.• An affordance is often taken as a relation

between an object or an environment and an organism, that affords the opportunity for that organism to perform an action. For example, a knob affords twisting, and perhaps pushing, while a cord affords pulling.

Page 8: Carl week 5 dont make me think part 2 pp

How Important is it?• The more important something The more important something

is the more prominent it is the more prominent it should be displayed on your should be displayed on your sitesite..

• Items that are related logically should also be related visually.

• Items are grouped into visual categories to show what is related to what and what’s part of what.

• A good visual hierarchy saves us work by preprocessing the page for us, allowing organizing ad prioritizing its comments in a way that we can grasp almost immediately.

Page 9: Carl week 5 dont make me think part 2 pp

• Break up pages into clearly defined areas• ( This helps the end user find information

and focus on that topic while other information may never or rarely gets seen or used.

Make what is clickable obviousUnderstand the information seeker Use plenty of headings to help separate and

organize material. Once again this makes scanning the information easy.

Page 10: Carl week 5 dont make me think part 2 pp

Usability Testing and how it IS for you.

• The usability testing model use one person at a time to interact with the material or technology and then fix the problem or frustrating components of the material or site.

• Great site + Usability testing= less user frustration and better user satisfaction.

Page 11: Carl week 5 dont make me think part 2 pp

The last understanding• What constitutes good design?• “Design in its broadest sense, is the enabler of

the digital era-it’s a process that creates order out of the chaos, that renders technology useable to the masses. Design means being good not just looking good.

• Clement Mok

• “Good design is obvious great design is transparent”

• Joe Sparano