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1 An unbranded customer feedback community example, used to capture insights, engage customers, even monitor the competition Green Car Community

Car Community Example

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An example of an unbranded online community, developed to capture market insights, engage/attract customers and monitor competitive landscape.

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Page 1: Car Community Example

1

An unbranded customer feedback community example, used to capture insights, engage customers, even monitor the competition

Green Car Community

Page 2: Car Community Example

Contact UsPrivacy Policy

HOME

JOIN THE GREEN CAR CLUB

FAQLorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh. Morbi ac turpis eu dolor sagittis pulvinar. Sed eu eros. Sed lacus sapien, tincidunt ac, laoreet gravida, luctus in, sem. Ut nunc ante, lobortis at, mattis vel, rutrum in, nisi. Pellentesque orci urna, aliquet nec, laoreet ac, euismod vel, massa. Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. Sed sem nunc, posuere eu, rutrum vitae, gravida convallis, sapien. Vivamus tincidunt. Integer ultricies arcu a risus. Nullam suscipit. Donec molestie, arcu sit amet mollis consequat, urna sem lacinia felis, a ultrices magna justo in quam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Donec at felis. Curabitur risus lacus, consectetur ut, semper at, vestibulum vel, libero. Ut vel augue id mi molestie gravida. Curabitur dui arcu, blandit at, blandit sed, venenatis semper, nibh. Fusce arcu. Aliquam molestie, lectus sit amet suscipit vestibulum, lacus nisl imperdiet tortor, eu euismod ipsum sem ac dolor. Suspendisse potenti. Proin dignissim metus in mauris. Nunc et enim at eros varius fringilla. Suspendisse velit lectus, accumsan vitae, pretium ac, vehicula eu, eros. Ut tempus scelerisque turpis.

Mauris dolor sem, luctus sit amet, scelerisque eget, mollis vel, sem. Mauris ultricies facilisis felis. Vivamus eleifend, erat vitae commodo malesuada, ligula mauris congue dolor, quis semper lacus orci vitae ante. Vestibulum id lectus sed lectus tristique fermentum. Donec sodales diam a eros. In in sem id dui vulputate volutpat.

LOREM IPSUM DOLOR!

Account:

Password:

The Home page would welcome all and be accessible to anyone on the Internet. You can create as many “open” content pages as desired, including things like News & Events, etc. On the home page we’d want to have a “call to action” to encourage visitors to join the community.

“One-click” buttons are provided for the member to post his/her page to Digg, Del.iciou.us, Yahoo, Facebook, etc. for viral pass-along / marketing.

⌘Contact UsPrivacy Policy

Which will you own some day?

Ethanol

Natural gas

Electric

Hybrid

Biodiesel

Hydrogen

22%

64%

84%

92%

73%

37%

Please log in to participate

FUTURE TECH!Lorem ipsum dolor sit amet, consectetur adipiscing >>>

2Proprietary and Confidential GLOBALPARK INC. 2009

Page 3: Car Community Example

JOIN THE GREEN CAR CLUB

Account:

Password:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh.

Email Address:

Email Address (confirm):

SUBMIT

Which will you own some day?

Ethanol

Natural gas

Electric

Hybrid

Biodiesel

Hydrogen

22%

64%

84%

92%

73%

37%

Please log in to participate

Joining would begin with an email address. Upon hitting submit, the new member would be routed to a “survey” wherein they can enter more information about themselves. Information collected can then be used as part of their profile / community member page.

⌘HOME

JOIN THE GREEN CAR CLUB

FAQ

FUTURE TECH!Lorem ipsum dolor sit amet, consectetur adipiscing >>>

Contact UsPrivacy Policy

3Proprietary and Confidential GLOBALPARK INC. 2009

Page 4: Car Community Example

MY HOME

MY PROFILE

DISCUSS AND SHARE

SEARCH CLUB ROSTER

HELLO, TRACY

Member:

Which will you own some day?

Check all that apply

Ethanol

Natural Gas

Electric

Hybrid

Biodiesel

Hydrogen

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh. Morbi ac turpis eu dolor sagittis pulvinar. Sed eu eros. Sed lacus sapien, tincidunt ac, laoreet gravida, luctus in, sem. Ut nunc ante, lobortis at, mattis vel, rutrum in, nisi. Pellentesque orci urna, aliquet nec, laoreet ac, euismod vel, massa. Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit. Sed sem nunc, posuere eu, rutrum vitae, gravida convallis, sapien. Vivamus tincidunt.

LOGOUT

TRACY TOMASSO

SUBMIT

☐☐☐☐

☐☐

NEWS & EVENTS

Members are greeted personally upon logging in.

If the member has not already responded to the Quick Poll, they can do so after logging in.

Quick Polls are easily created and managed via Globalpark’s Content Management System (CMS).

Featured Member or other community sidebar content can be easily created and refreshed through the Content Management System.

Members can subscribe to News & Events via RSS.

⌘Contact UsPrivacy Policy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh!

FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S

4Proprietary and Confidential GLOBALPARK INC. 2009

Page 5: Car Community Example

Which will you own some day?

Ethanol

Natural gas

Electric

Hybrid

Biodiesel

Hydrogen

22%

64%

84%

92%

73%

37%

Please log in to participate

MY HOME

MY PROFILE

DISCUSS AND SHARE

SEARCH CLUB ROSTER

TRACY TOMASSO

Member:

Edit My Profile

LOGOUT

TRACY TOMASSO

NEWS & EVENTS

MODEL:

YEAR:

Prius

2009

COLOR: Silver Pine Mica

ENGINE: 1.5L 4-cylinder

OWNED SINCE:Change Photo

2008

MOST MEMORABLE GREEN CAR MOMENT:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.

TRACY’S NOTES

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.

FRIDAY, MARCH 6, 2009

NEW POST

TGIF!

Members can view and edit their own profile.

Profiles can display data collected during the signup / profiling process.

Members can upload photos.

Members can create blogs that can be shared with other community members.

⌘Contact UsPrivacy Policy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh!

FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S

5Proprietary and Confidential GLOBALPARK INC. 2009

Page 6: Car Community Example

MY HOME

MY PROFILE

DISCUSS AND SHARE

SEARCH CLUB ROSTER

TRACY TOMASSO

Member:

Edit My Profile

LOGOUT

TRACY TOMASSO

NEWS & EVENTS

MODEL:

YEAR:

COLOR:

ENGINE:

OWNED SINCE:Change Photo

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.

TRACY’S NOTES

THURSDAY, MARCH 12, 2009

POST IT

TITLE:

⌘Contact UsPrivacy Policy

Which will you own some day?

Ethanol

Natural gas

Electric

Hybrid

Biodiesel

Hydrogen

22%

64%

84%

92%

73%

37%

Please log in to participate

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh!

FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S

Prius

2009

Silver Pine Mica

1.5L 4-cylinder

2008

MOST MEMORABLE GREEN CAR MOMENT:

6Proprietary and Confidential GLOBALPARK INC. 2009

Page 7: Car Community Example

MY HOME

MY PROFILE

DISCUSS AND SHARE

SEARCH CLUB ROSTER

Member:

LOGOUT

TRACY TOMASSO

NEWS & EVENTS

Meet and GreetMeet and chat with other hybrid owners and drivers.

Performance & TechGreen need not mean sacrifice

My {Model}Talking about my {Model}...

A Discussion area provides for interaction with other community members.

⌘Contact UsPrivacy Policy

7Proprietary and Confidential GLOBALPARK INC. 2009

Page 8: Car Community Example

MY HOME

MY PROFILE

DISCUSS AND SHARE

SEARCH CLUB ROSTER

Member:

LOGOUT

TRACY TOMASSO

NEWS & EVENTS

My PriusTalking about my Prius....

BRadley [3-10-2009] [10:09 AM] new!

I’ve got one of the originals, still runs great!

Post a Reply | Post a Reply (quoting this message)

troberts98 [3-11-2009] [12:22 PM] new!

I’ve got a 2007 and I’m glad I did!

I don’t know if I’d have survived the gas prices of last summer, there would be no money left over to spend on anything else!

Post a Reply | Post a Reply (quoting this message)

sally10 [3-08-2009] [5:30 PM] new!

Ok all, I just drove home in my new red car! It’s my first ever hybrid and I’m so excited! Any tips or words of advice for a brand new owner?

Post a Reply | Post a Reply (quoting this message)

Back to Topics

Clicking a member name will display that member’s profile page and personal blog.

⌘Contact UsPrivacy Policy

8Proprietary and Confidential GLOBALPARK INC. 2009

Page 9: Car Community Example

MY HOME

MY PROFILE

DISCUSS AND SHARE

SEARCH CLUB ROSTER

Member:

LOGOUT

TRACY TOMASSO

NEWS & EVENTS

SEARCH CLUB ROSTER

Year: GO

GO-- Please Select --

-- Please Select --

Member Name: GO

Search Community member profiles using key profile data.

⌘Contact UsPrivacy Policy

Energy type:

9Proprietary and Confidential GLOBALPARK INC. 2009

Page 10: Car Community Example

MY HOME

MY PROFILE

DISCUSS AND SHARE

SEARCH CLUB ROSTER

Member:

LOGOUT

TRACY TOMASSO

NEWS & EVENTS

SEARCH CLUB ROSTER

Energy type:

Year: GO

GO-- Please Select --

-- Please Select --

Member Name: GO

SEARCH RESULTSYear: 2009

BJamison Smart Passion Cabriolet 2009

Username Model Year

37 Members Found

Shelley10T VW Touareg 2009

Roberts911 Fisker Karma

2009

sally10 Tesla Model S

2009

troberts98 Infiniti Essence 2009

dancoates Ford Fusion 2009

tomassony Cadillac Escalade 2009

whal5jeff BMW 7 Series

2009

betsycal Hyundai 2009

deano23 Durango 2009

1 2 3 4

Search results allow direct linking to member profile pages.

⌘Contact UsPrivacy Policy

10Proprietary and Confidential GLOBALPARK INC. 2009

Page 11: Car Community Example

MY HOME

MY PROFILE

DISCUSS AND SHARE

SEARCH CLUB ROSTER

BRAD JAMISON

Member:

LOGOUT

TRACY TOMASSO

NEWS & EVENTS

MODEL:

YEAR:

Smart Passion Cabriolet

2009

COLOR: Rally Red

ENGINE: 1.0L 3-cylinder

OWNED SINCE: 2009

MOST MEMORABLE GREEN CAR MOMENT:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.

ALL ABOUT ME AND MY CAR

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.

WEDNESDAY, MARCH 11, 2009

FINALLY DRIVING WITH THE TOP DOWN!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum.

MONDAY, MARCH 9, 2009

SOMEDAY SOON THE WEATHER WILL COOPERATE...

Members can view other members’ profiles and read their personal blogs.

⌘Contact UsPrivacy Policy

Which will you own some day?

Ethanol

Natural gas

Electric

Hybrid

Biodiesel

Hydrogen

22%

64%

84%

92%

73%

37%

Please log in to participate

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh!

FEATURED MEMBER: Joe Smith, 2009 Fisker Karma S

11Proprietary and Confidential GLOBALPARK INC. 2009

Page 12: Car Community Example

12

My Car and Me

Join the Car Club

Integration with Facebook provides more ways for members to engage with one another and spread the word.

Member photos can be linked into their Facebook profile.

Proprietary and Confidential GLOBALPARK INC. 2009

Page 13: Car Community Example

My Car and Me

Join the Car Club

The application can also link directly to the Green Car Club website to attract new members.

13

and MeTRACY TOMASSOEdit My Profile

MODEL:

YEAR:

COLOR:

ENGINE:

OWNED SINCE:Change Photo

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam luctus enim sit amet nisi. Proin ut nibh! Aenean eu orci. Sed sed odio. Mauris sed nibh eu metus elementum consequat. Maecenas elementum. Cras et sem. Aenean cursus dictum ante. Donec porta molestie elit.

Clicking on the Facebook application might show the member profile information from the Green Car Club, for example.

My Car and Me

Prius

2009

Silver Pine Mica

1.5L 4-cylinder

2008

MOST MEMORABLE GREEN CAR MOMENT:

Proprietary and Confidential GLOBALPARK INC. 2009

Page 14: Car Community Example

14

My Carand Me

Facebook applications are easy to share, and users can be tracked.

My Car and Me Application

Proprietary and Confidential GLOBALPARK INC. 2009