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Campaign Technology
The New Organizing Institute
Campaign Technology and Data
Tools to Use
• Field
• Finance
• New Media
What You’re Accomplishing
• Manage Data
• Make Decisions
• Organize Work
Field
• VAN
• National Field
• Donkey
Finance
• NGP
• ActBlue
New Media
• Salsa
• Blue State
• DemsLink
• Convio
SalsaWeb
Blue State Digital
Typical Campaign
• VAN – voterfile, volunteer management
• Salsa – website, email, online forms
• ActBlue – online fundraising
• Google – email, google spreadsheets for misc data
Staffing
• This is a lot to manage!
• Like new media, it crosses all departments, make this one persons responsibility and role