DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare

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CALL TO ACTION STRATEGIES Add special effects (such as comment, hover effects, arrow or icons, circles) Avoid technical jargon and vague words. Be different. Convey and communicate value through value propositions, testimonials and feature lists

intended to stimulate conversions.o Incentives could include discounts, entry into a competition or a free gift.

Create Urgency:o Help convince users to make a purchase.o Use an introductory price for product.o Include words (now, immediately or today)o You can emphasize seasonality and special discounts.

Be clear, direct and concise about offero Visitors shouldn’t have to think about what to do next.o An effective button should be visible on a page.

Include Numbers Color

o For larger buttons, choose a color that’s less prominent within design (but stands out again background).

o For a smaller button, to choose a brighter, contrasting color to make button pop.o Strong, contrasting, colors perform better than colors blend in with theme of landing

page. Look to A/B testing to test effectiveness of buttons on users. Frequency

o Do not be overbearing, but have at least three different ways one can make a purchase or become active in company.

Imageso Images make content more exciting.

Know purpose of page. Location Mobile Considerations Placement

o Place above fold and center of a layout.o Placement can lead to higher click through rates and higher landing page conversions

users will likely and take action. Size

o You want button to be easy to see, but not overwhelming.o Websites with large messages and links can seem like spam to readers.o Small ones can get lost (and potentially confuse a reader looking to follow-through).o Big fonts and buttons are attention grabbers.o Don’t forget font sizes. Text on button should be large and bold.

Use of whitespace can help readers make visual connections between page elements.

DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare

(603) 689 – 4513 / dbushmakin@gmail.com

Sources: 7 Tips For Crafting An Email Call To Action Works -

http://www.business2community.com/online-marketing/7-tips-for-crafting-an-email-call-to-action-that-works-0188584

How to Write a Strong Call-to-Action: 6 Tips - http://www.business2community.com/online-marketing/how-to-write-a-strong-call-to-action-6-simple-tips-0176231

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http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/

E-commerce calls to action: 10 best practice tips - http://econsultancy.com/us/blog/9225-e-commerce-calls-to-action-10-best-practice-tips

Your Call to Action is Lame. 10 Ways to Make it Convert Better - http://unbounce.com/conversion-rate-optimization/your-call-to-action-is-lame-here-are-10-examples-to-help-you-fix-it/

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10 Best Practices to Optimize Language of Calls-to-Action - http://blog.hubspot.com/blog/tabid/6307/bid/28721/10-Best-Practices-to-Optimize-the-Language-of-Your-Calls-to-Action.aspx

5 Tips For Creating An Effective Call To Action Button - http://www.sitepoint.com/5-tips-for-creating-an-effective-call-to-action-button/

Tips and Tricks: Secrets of Click2Sell Buy-Now Buttons - http://www.click2sell.eu/blog/selling/tips-tricks-secrets-of-click2sell-buy-now-buttons/

How to Use Buy buttons Using WordPress eStore Shopping Cart Plugin – http://www.tipsandtricks-hq.com/ecommerce/how-to-use-buy-now-buttons-using-the-wordpress-estore-shopping-cart-plugin-15

E-Commerce Calls to Action Best Practice Tips - http://www.webmovementllc.com/2012/04/e-commerce-calls-to-action-best-practice-tips/

Mobile Commerce Calls-To-Action: Eight Best Practice Tips - http://econsultancy.com/us/blog/10341-mobile-commerce-calls-to-action-eight-best-practice-tips

Call to Action Buttons: A Survey of Best Practices - http://www.1stwebdesigner.com/design/call-to-action-buttons-best-practices/

Call-to-Action Best Practices and HubSpot's New Tool - http://www.hubspot.tv/hubspot-partners/bid/131866/Call-to-Action-Best-Practices-HubSpot-s-New-Tool

DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare

(603) 689 – 4513 / dbushmakin@gmail.com Calls to Action and Landing Page Best Practices (CV101) -

http://www.inboundmarketing.com/university/calls-to-action-and-landing-page-best-practices-cv101

6 Call to Action Tips to Increase Sales, Sign-Ups and Customers - http://www.digitallabz.com/blogs/6-call-to-action-tips-to-increase-sales-sign-ups-and-customers.html

4 Tips to Supercharge Call-To-Action Buttons - http://blog.hubspot.com/blog/tabid/6307/bid/20788/4-Tips-to-Supercharge-Call-To-Action-Buttons.aspx

Call to Action Buttons: Guidelines, Best Practices and Examples - http://www.designfollow.com/design/inspiration/%E2%80%9Ccall-to-action%E2%80%9D-buttons-guidelines-best-practices-and-examples/

Tips for an Effective Call to Action for Website - http://blog.reachlocal.com/465117/2012/06/07/tips-for-an-effective-call-to-action-for-your-website.html

How to Make Call to Action Irresistible - http://www.aweber.com/blog/email-marketing/how-to-make-your-call-to-action-irresistible.htm

5 Tips to Get Call-to-Action Response - http://social.razoo.com/2012/04/5-tips-to-get-that-call-to-action-response/