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Breaking boundaries in scholarly publishing
UKSG 2013
Carrie Calder, Director of Market Development, Palgrave Macmillan
Kaitlin Thaney, Manager – External Relationships, Digital Science
Sara Killingworth, Senior Marketing Associate & Market Analyst, Maverick
Agenda
• Introduction
• Breaking boundaries- the life cycle of scholarly content- Palgrave research findings
• The research process- changing and innovating research
• Breaking boundaries- the library perspective
• Audience and panel discussion
‘If I had been someone not very clever, I would have done an easier job like publishing. That’s the easiest job I can think of.’
The philosopher A. J. Ayer (1910-89), quoted in The Oxford Dictionary of Modern Quotations
Life cycle of scholarly content
Research process
- Research undertaken - content produced- submitted
Publishing process
- Peer review mgmt- Editing- Format
Content dissemination
- Sales/ subscription- Open access- Marketing
Content consumption
- Content found- Consumed
Publishing processes – format
• Average scholarly book or monograph is typically 70,000 – 110,000 words long. Ave. journal article 7-8000 words, issue between 5- 10 articles per issue
Why?
• A legacy of print and traditional models… - Certain number of pages to required to bind a book, make economically viable to enable printing - Length associated with value (maintain sales) - the way the system works – publishers, funders, universities.
• But does it work as well as it could?
Palgrave Macmillan research project
• In October 2011, a Palgrave Macmillan Research Panel was established- 1,268 HSS researchers recruited from across geographies and disciplines
• All panellists provided a range of demographic information alongside their responses to the surveys issued. Information obtained included: area of academic interest, location, job title and publishing history.
Sample findings
• 93% of the responders have published 1 or more peer-reviewed research articles in the last 5 years
• 54% have published a peer-reviewed monograph in the last 5 years
• Researchers spend on average 10 hours per week reading academic literature for specific research purposes
Research findings - formats
• Almost two thirds (64% of the 870 who responded to this survey) felt that the length of journal articles was about right,
• The results demonstrated that a number of authors (36% journal article authors and 50% monograph authors) are not satisfied by the formats available to them.
• For both formats, of those who felt that the length was not right, almost all said that they were too long.
9%
29%
50%
4%
0%
8%
Far too long
A little too long
About right
A little too short
Far too short
I don't know
Which of the following statements best describes your view of the length of a typical monograph?
Research findings - formats
• Asked whether a new format in between journal and book was a good idea, only 16% of respondents believe it wasn’t necessary.
• The respondents who indicated that a mid-form was a good idea or who neither agreed nor disagreed, were asked how likely they would be to publish research in this format:
84% (n=705) indicated that they would be likely to publish.
Assuming a reputable scholarly publisher was publishing a format in between an article and a monograph in terms of length and detail, how likely would you be to consider authoring such a publication?
35%
48%
10%
1%
6%
Very likely
Quite likely
Not very likely
Not at all likely
I don't know
Research findings - consumption of content
Research articles were the most frequently read, with 86% of respondents reading articles at least once a week. Chapters of monographs and whole monographs were second and third respectively.
What length should research be?
• Does it matter? Researchers want flexibility, and publishers are in the position to provide that.
Examples of publishers moving into this space:
• Launched 2010: SpringerBriefs – works between 50 and 125 pages in length. Concise summaries of cutting-edge research and practical applications across a wide spectrum of fields.
• Launched 2011: Princeton Shorts - brief selections taken from previously-published influential Princeton University Press books and produced exclusively in ebook format.
• Launched 2012: Palgrave Pivot – publishing original research at lengths between the journal article and monograph, Palgrave Pivot is an e-first initiative, offering an open access option as well as traditional business models.
Life cycle of scholarly content
Research process
- Research undertaken - content produced- submitted
Publishing process
- Peer review mgmt- Editing- Format
Content dissemination
- Sales/ subscription- Open access- Marketing
Content consumption
- Content found- Consumed
What are the next boundaries to be broken?
UKSG, 8-10 April@kaythaney @digitalsci
digital-science.com
Breaking the boundaries of scholarly publishing
The library perspective
Sara Killingworth
Maverick Publishing Specialists
Topics
• Where it all began
• New publishing models
• New platforms
• New business models
• What next??
Where it all began
• What is a book or journal?• “A written or printed work consisting of pages glued or
sewn together along one side and bound in covers.”
• First born ca. 618-970 – China
• Gutenberg Bible
Where it all began
• Publishers• Produced books / journals in print format
• Began producing digital works – on CD-Rom, online
• But pretty much same structure/content etc.
• Libraries• Purchased individual books or collections
• Purchased individual journals or collections
• Bought originally in print
• Then CD-Rom…
New publishing models
• Journals:
• Video-based, e.g. JOVE
• Open access
• Ebooks
• Born digital / Enhanced
• Etextbooks
• Reference Tree
• Flooved
• CourseSmart
• Kortext / Aspire
• Short form research / monographs
• SpringerBriefs
• Palgrave Pivot
• Open source content
• Video / YouTube
• Online assessment / learning tools
• Digital Assets Stores
• Cengage Mindtap
• Flatworld Knowledge
New platforms
• Devices agnostic:• eReaders
• Tablets
• Smartphones etc.
• Technology and the student• 67% of students use technology at least once an hour
• 40% every 10 minutes
• Quick to substitute -- alternative sources of information that are connected
• Google, Wikipedia, other sources
New platforms
• A lesson from rolling out mobile services, across devices
• Most of the time is spent testing across devices to make sure it displays correctly
• Ensuring content is fit to be used across devices
• Computers
• Cross browser support
• Mobile devices
• Screen type-issues
• Content type supported
• Right image sizes
• Page scaling
• Apps?
• HTML5?
New business models
• Patron Driven Acquisition
• Article Processing Charges
• Institution bursaries• Kortext / Aspire / John Smith
Run aMOOC?
• Coursera
• edXm
• Udacity
What Does the Future Look Like?
• An Integrated model?
– A combination of resources?
• Textbooks, ebooks, journals
• Library resources
• Open Source online content
– Assessment Tools?
– Social Media Integration?
• Fragmented model opens opportunities for libraries to become resource hub?
• More business models?
• More publishing models?
• What else do we need to consider?
What Does the Future Look Like?