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CALCULATING
LOCAL SEO ROI FOR TODAY’S
ECONOMY
MEET A LOCAL SEO CLIENT
A well respected franchised Real Estate Broker located in
Georgia wanted to escalate their keyword rankings and
website traffic to generate new online sale opportunities.
While they had a good presence in Google’s search results
they wanted to increase their online exposure and go from
good to GREAT.
THEY WANTED TO “ INCREASE ONLINE SALE OPPORTUNIT IES.”
THE LOCAL SEO STRATEGY
T H E I R G O A L S W E R E S T R A I G H T- F O R WA R D .
Improve keyword rankings on Google and other search engines for carefully chosen phrases to surge brand
awareness, website traffic, leads and thus increased sale opportunities.
W H AT W E D I D .
Randi Thornton analysed and studied the existing online optimization efforts as well as their online competitors.
These findings lead to a comprehensive local SEO strategy which was implemented using proven search engine
optimization techniques for optimal results.
CALCULATEDSTRATEGY
PROVEN TECHNIQUES
IMPLEMENTATION
OPTIMIAL RESULTS
HOW WE DID ITOFF-SITE SEO MONITORIN
G
MONITORIN
G
Every implemented strategic tactic was monitored and tracked for optimal results while new opportunities were discovered.
Ranking factors that influence search rankings from social media platforms, authoritative online mentions & other off-site SEO factors were addressed.
ON-SITE SEO
The website was studied from a SEO perspective. All positive and negative issues that could effect our local SEO campaign were corrected or enhanced.
THE LOCAL SEO
RESULTS…
NEW INDEXED PAGES =INCREASED WEB EXPOSURE.
600 N E W I N D E X E D W E B P A G E S
Actual results as of the date of this publication.
INDEXED WEB PAGES RESULTS
2,700 3,300
OLD NEW
NEW WEB PAGES LISTED ON GOOGLE
KEYWORD RANKINGS RESULTS
Keyword
1
Keyword
2
Keyword
3
Keyword
4
Keyword
5
Keyword
6 -
10
20
30
40
50
60
OLD RankingNEW Ranking
PAGE 1ON GOOGLE6 NEW TARGETED KEYWORDS HIT PAGE 1 ON GOOGLE.
A SUBSTAINTIAL DEFEATE for highly
competitive keywords.
Actual results as of the date of this publication.
5,605PREVIOUS # OF WEBSITE VISITORS
9,248# OF NEW WEBSITE VISITORS
39.4% NEW WEB VISITORS Actual results compared to the previous year.
WEBSITE VISITOR RESULTS
April May June July Aug
1,183 1,283 1,346
1,444 1,532
2,1042,356
1,823
1,418 1,547
INCREASED WEBSITE TRAFFIC
SEARCH ENGINE TRAFFIC RESULTS
AOL TRAFFICThe number of website visitors increased 151.52% from organic search listings on AOL.
YAHOO TRAFFICThe number of website visitors increased 31.55% from organic search listings on Yahoo.
BING ORGANICThe number of website visitors increased 58.59% from organic search listings on Bing.
GOOGLE TRAFFICThe number of website visitors increased 120.9% from organic listings in Google.
Actual results from Google analytics. April 11, 2012 to Sept 18, 2012 compared to April 11, 2011 to Sept 18, 2011
CALCULATING LOCAL SEO RESULTS
KEYWORDS
Page 1 rankings on Google for
targeted keyword phrases.
BRAND AWARENESS
More online searchers looking for their services,
found them.
Website traffic increased by nearly
40%.
Website traffic increased by nearly
40%.
WEB TRAFFIC SALES
Amplified keyword rankings, brand
awareness & website traffic dramatically
increased sale opportunities.
IS LOCAL SEO FINANCIALLY SMART FOR YOUR BUSINESS?
FIND OUT! WANT TO CONNECT?
SEOGoogleGuru.com
WEBSITE
(612) 414-2541
TELEPHONE
I love my online connections. Stay connected for the latest and best of local SEO.
@seogoogleguru
facebook.com/seogoogleguru
linkedin.com/company/ seogoogleguru-com
LOCAL SEO GURURandi Thornton
Important Note: I only accept one local SEO client per industry, per area.
