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research about internet users and internet usage in cee countries, september 2007 by gfk
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Autumn 2007GfK Group Custom Research
Internet in CEE Countries
1
Internet Access in Households and Internet Users in 13 CEE
CountriesAutumn 2007
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
2
Subject
Type of study
Sample
No. of interviews
Fieldwork
Survey specifications
Internet study in 13 CEE countries
Quantitative multinational survey
Age 15+, representative of national populations, weighted
1000 per country
September 2007
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
3
Austria
Bulgaria
Croatia
Czech Republic
Hungary
Romania
Russia
Countries involved
Slovakia
Slovenia
Ukraine
Poland
Serbia
Bosnia and Herzegovina
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
4
Do you personally use the Internet?
Base: whole population, 15+, weighted sample, N=1000 per country
12%
24%
27%
29%
31%
37%
39%
40%
41%
42%
47%
59%
62%
0% 10% 20% 30% 40% 50% 60% 70%
Ukraine
Russia
Romania
Bosnia and Herzegovina
Bulgaria
Serbia
Croatia
Poland
Hungary
Slovakia
Czech rep.
Austria
Slovenia
Regional Average:
38%
The graph shows the internet users penetration in the individual countries.
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
5
How often do you use the Internet in general?
64
58
57
54
50
49
49
49
48
40
39
39
22
22
26
28
29
30
37
33
31
33
26
37
8
11
6
12
10
9
9
13
11
18
17
20
23
2
4
4
3
0
2
4
3
3
7
7
5
10
3
2
5
2
10
2
1
2
3
4
3
10
9
36
37
0 20 40 60 80 100
Daily
Severaltimes aweek
Several times amonth
Roughly once amonth
Less often
Base: weighted sample, Internet users
Penetration of Internet users
Slovenia 62,3%
Hungary 40,8%
Romania 27,3%
Poland 39,7%
Austria 59,4%
Slovakia 42,3%
Czech rep. 47,5%
Croatia 39,4%
Bulgaria 30,1%
Bosnia and Herzegovina
28,9%
Russia 24,0%
Serbia 36,5%
Ukraine 11,5%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
6
Where do you access the Internet?Home
Base: weighted sample, Internet users
43%
56%
64%
67%
70%
74%
74%
76%
77%
84%
84%
85%
90%
0% 20% 40% 60% 80% 100%
Ukraine (11,5% )
Bosnia and Herzegovina (28,9% )
Slovakia (42,3% )
Bulgaria (30,1% )
Russia (24,0% )
Hungary (40,8% )
Romania (27,3% )
Czech rep. (47,5% )
Serbia (36,5% )
Poland (39,7% )
Croatia (39,4% )
Austria (59,4% )
Slovenia (62,3% )
Regional Average:
76%
Possibility of accessing the Internet at home
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
7
Where do you access the Internet?Work
Base: weighted sample, Internet users
22%
22%
24%
28%
34%
36%
36%
38%
38%
40%
40%
45%
45%
0% 10% 20% 30% 40% 50%
Poland (39,7% )
Romania (27,3% )
Bosnia and Herzegovina (28,9% )
Bulgaria (30,1% )
Hungary (40,8% )
Ukraine (11,5% )
Czech rep. (47,5% )
Croatia (39,4% )
Serbia (36,5% )
Austria (59,4% )
Russia (24,0% )
Slovakia (42,3% )
Slovenia (62,3% )
Regional Average:
36%
Possibility of accessing the Internet at work
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
8
Where do you access the Internet?School
Base: weighted sample, Internet users
2%
6%
8%
8%
8%
12%
12%
14%
14%
17%
17%
19%
20%
0% 5% 10% 15% 20% 25%
Russia (24,0% )
Bosnia and Herzegovina (28,9% )
Bulgaria (30,1% )
Ukraine (11,5% )
Croatia (39,4% )
Poland (39,7% )
Austria (59,4% )
Serbia (36,5% )
Romania (27,3% )
Slovenia (62,3% )
Hungary (40,8% )
Czech rep. (47,5% )
Slovakia (42,3% )
Regional Average:
13%
Possibility of accessing the Internet at school
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
9
Where do you access the Internet?Internet cafe or another public spot
Base: weighted sample, Internet users
4%
5%
6%
6%
6%
6%
7%
9%
10%
14%
16%
22%
31%
0% 5% 10% 15% 20% 25% 30% 35%
Croatia (39,4% )
Poland (39,7% )
Hungary (40,8% )
Czech rep. (47,5% )
Russia (24,0% )
Slovenia (62,3% )
Austria (59,4% )
Romania (27,3% )
Serbia (36,5% )
Slovakia (42,3% )
Bulgaria (30,1% )
Ukraine (11,5% )
Bosnia and Herzegovina (28,9% )
Regional Average:
10%
Possibility of accessing the Internet at an internet cafe or another public spot.
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
10
Where do you access the Internet?Wherever (mobile Internet)
Base: weighted sample, Internet users
1%
1%
1%
3%
3%
4%
4%
5%
5%
11%
17%
20%
23%
0% 5% 10% 15% 20% 25%
Poland (39,7% )
Bulgaria (30,1% )
Hungary (40,8% )
Bosnia and Herzegovina (28,9% )
Slovakia (42,3% )
Croatia (39,4% )
Romania (27,3% )
Russia (24,0% )
Czech rep. (47,5% )
Austria (59,4% )
Ukraine (11,5% )
Slovenia (62,3% )
Serbia (36,5% )
Regional Average:
3%
Using mobile Internet with notebook or mobile phone.
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
11
77
73
70
69
67
62
59
50
49
48
34
12
16
17
15
18
14
23
9
27
22
23
21
18
3
3
4
6
6
4
4
6
3
16
8
6
4
8
8
8
9
7
21
9
26
15
12
20
24
43
0
0
1
0
3
0
4
0
0
0
0
1
0
59
55
0 20 40 60 80 100
Almost daily or daily
At least once a month
Less frequently
Not at all
DK
Base: weighted sample, Internet users
How often do you use the following internet services?Sending and receiving e-mails
Internet users penetration
Slovenia 62,3%
Hungary 40,8%
Slovakia 42,3%
Austria 59,4%
Czech rep. 47,5%
Poland 39,7%
Bulgaria 30,1%
Romania 27,3%
Croatia 39,4%
Bosnia and Herzegovina
28,9%
Serbia 36,5%
Russia 24,0%
Ukraine 11,5%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
12
69
68
64
63
60
59
47
46
41
35
33
18
18
20
20
19
23
22
22
22
23
20
21
12
6
4
8
8
6
9
6
17
14
9
7
6
6
7
10
8
8
15
7
16
13
16
20
32
38
49
0
0
0
1
0
2
2
0
1
1
0
0
0
54
47
0 20 40 60 80 100
Almost daily or daily
At least once a month
Less frequently
Not at all
DK
Base: weighted sample, Internet users
How often do you use the following internet services?Checking the latest information/news
Internet users penetration
Slovenia 62,3%
Poland 39,7%
Hungary 40,8%
Slovakia 42,3%
Croatia 39,4%
Czech rep. 47,5%
Bulgaria 30,1%
Bosnia and Herzegovina
28,9%
Austria 59,4%
Russia 24,0%
Serbia 36,5%
Ukraine 11,5%
Romania 27,3%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
13
45
43
39
34
28
27
24
16
15
13
11
8
23
27
11
20
17
16
18
11
24
15
12
12
6
6
9
8
13
12
6
17
7
6
20
6
10
41
24
23
47
35
44
50
41
64
54
46
68
67
0
5
2
0
3
0
3
0
0
0
4
0
0
17
25
0 20 40 60 80 100
Almost daily or daily
At least once a month
Less frequently
Not at all
DK
Base: weighted sample, Internet users
How often do you make use of the following internet services?Chat
Internet users penetration
Romania 27,3%
Bulgaria 30,1%
Slovakia 42,3%
Slovenia 62,3%
Czech rep. 47,5%
Bosnia and Herzegovina
28,9%
Russia 24,0%
Hungary 40,8%
Poland 39,7%
Ukraine 11,5%
Austria 59,4%
Serbia 36,5%
Croatia 39,4%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
14
17
17
14
12
11
9
5
5
3
1
1
31
19
19
17
19
20
11
8
8
3
3
12
3
7
2
4
5
4
6
5
2
4
2
4
3
2
40
62
64
67
62
63
77
85
80
84
91
83
94
5
0
0
0
4
2
0
0
4
7
0
0
0
7
5
0 20 40 60 80 100
Almost daily or daily
At least once a month
Less frequently
Not at all
DK
Base: weighted sample, Internet users
How often do you use the following internet services?Internet banking
Internet users penetration
Austria 59,4%
Poland 39,7%
Slovenia 62,3%
Croatia 39,4%
Czech rep. 47,5%
Slovakia 42,3%
Hungary 40,8%
Serbia 36,5%
Russia 24,0%
Bulgaria 30,1%
Romania 27,3%
Ukraine 11,5%
Bosnia and Herzegovina
28,9%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
15
24
18
16
13
12
12
8
5
5
4
2
34
20
36
3
18
13
7
10
8
5
6
15
4
39
63
44
84
69
72
82
79
86
83
90
81
94
4
0
3
0
0
2
0
3
0
8
0
0
0
11
6
0 20 40 60 80 100
Regularly
Irregularly
Not at all
DK
Base: weighted sample, Internet users
How often do you use the following internet services?Shopping over the Internet
Internet users penetration
Austria 59,4%
Poland 39,7%
Czech rep. 47,5%
Ukraine 11,5%
Slovenia 62,3%
Slovakia 42,3%
Romania 27,3%
Russia 24,0%
Croatia 39,4%
Bulgaria 30,1%
Serbia 36,5%
Hungary 40,8%
Bosnia and Herzegovina
28,9%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
16
34
29
27
20
20
17
16
15
12
11
9
22
11
20
29
36
26
17
24
24
22
24
24
19
10
6
11
11
8
7
9
13
12
21
14
18
22
30
54
42
37
36
50
57
46
49
40
51
43
46
4
0
1
3
0
0
0
0
0
2
0
4
4
17
15
0 20 40 60 80 100
Almost daily or daily
At least once a month
Less frequently
Not at all
DK
Base: weighted sample, Internet users
How often do you use the following internet services?Downloading music, films, and pictures
Internet users penetration
Bulgaria 30,1%
Romania 27,3%
Slovenia 62,3%
Russia 24,0%
Ukraine 11,5%
Croatia 39,4%
Serbia 36,5%
Bosnia and Herzegovina
28,9%
Poland 39,7%
Slovakia 42,3%
Hungary 40,8%
Czech rep. 47,5%
Austria 59,4%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
17
23
20
16
16
13
13
12
11
7
7
4
6
16
17
15
23
20
17
20
15
15
12
13
15
9
8
5
9
20
7
9
12
8
12
7
25
16
62
51
63
60
42
60
58
55
67
62
74
49
61
0
5
0
1
2
0
4
0
0
0
0
6
4
12
11
0 20 40 60 80 100
Almost daily or daily
At least once a month
Less frequently
Not at all
DK
Base: weighted sample, Internet users
How often do you use the following internet services?Sharing music, films, and pictures
Internet users penetration
Romania 27,3%
Bulgaria 30,1%
Ukraine 11,5%
Slovenia 62,3%
Slovakia 42,3%
Poland 39,7%
Russia 24,0%
Hungary 40,8%
Croatia 39,4%
Bosnia and Herzegovina
28,9%
Serbia 36,5%
Austria 59,4%
Czech rep. 47,5%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
18
27
19
15
15
14
12
11
9
6
6
5
16
11
12
19
20
14
16
12
18
13
6
8
11
10
9
8
13
13
9
15
8
9
6
5
6
21
42
62
65
50
50
65
57
68
62
68
83
80
56
5
0
0
3
2
0
0
1
0
5
0
0
7
12
11
0 20 40 60 80 100
Almost daily or daily
At least once a month
Less frequently
Not at all
DK
Base: weighted sample, Internet users
How often do you use the following internet services?Playing online games
Internet users penetration
Bulgaria 30,1%
Romania 27,3%
Poland 39,7%
Czech rep. 47,5%
Slovakia 42,3%
Croatia 39,4%
Hungary 40,8%
Slovenia 62,3%
Ukraine 11,5%
Russia 24,0%
Serbia 36,5%
Bosnia and Herzegovina
28,9%
Austria 59,4%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
19
76
72
65
63
63
56
50
47
44
38
35
14
19
24
24
27
23
35
30
30
24
26
30
10
6
6
5
5
6
6
10
10
12
8
9
10
4
4
3
7
6
3
15
3
10
9
19
18
21
51
0
0
0
2
1
0
2
0
0
2
2
0
0
51
49
0 20 40 60 80 100
Almost daily or daily
At least once a month
Less frequently
Not at all
DK
Base: weighted sample, Internet users
How often do you use the following internet services?Generally browsing various web pages
Internet users penetration
Poland 39,7%
Slovenia 62,3%
Croatia 39,4%
Bulgaria 30,1%
Slovakia 42,3%
Hungary 40,8%
Czech rep. 47,5%
Bosnia and Herzegovina
28,9%
Austria 59,4%
Serbia 36,5%
Russia 24,0%
Ukraine 11,5%
Romania 27,3%
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
20
Do you have access to the Internet in your household?
Base: whole population, 15+, weighted sample, N=1000 per country
7%
18%
23%
25%
25%
31%
35%
35%
41%
44%
46%
55%
66%
0% 10% 20% 30% 40% 50% 60% 70%
Ukraine
Romania
Bosna and Hercegovina
Russia
Bulgaria
Slovakia
Hungary
Serbia
Czech rep.
Poland
Croatia
Austria
Slovenia
Regional Average:
35%
Internet access in the household
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
21
Do you plan to get access to the Internet for your household?
12
12
10
7
7
6
5
4
3
3
2
2
1
14
21
8
16
16
9
9
3
10
6
7
58
64
67
64
69
80
66
70
68
55
81
70
85
16
4
15
14
8
5
26
17
22
40
7
22
6
4
6
0 20 40 60 80 100
Yes,approximatelywithin half a year
Yes, later thanwithin half a year
No, we don´t
Don´t know
Serbia
Bosnia and Herzegovina
Slovenia
Croatia
Slovakia
Poland
Austria
Russia
Bulgaria
Romania
Czech rep.
Ukraine
Hungary
Base: weighted sample, no Internet access in the household
Autumn 2007GfK Group Custom Research
Internet in CEE Countries
22
12
8
8
7
6
6
4
3
3
2
2
3
3
4
4
2
2
1
2
2
3
2
2
1
4
5
5
4
3
9
4
5
5
6
3
5
5
63
58
81
52
66
68
81
78
74
79
61
59
88
19
25
3
33
23
15
9
10
15
10
32
32
4
4
5
0 20 40 60 80 100
I already use mobileinternet
I plan to start usingmobile Internet withinhalf a yearI plan to start usingmobile Internet laterthan within half a yearI don´t plan to usemobile Internet at all
Don´t know
What is your personal attitude to usage of mobile Internet?
Slovenia
Russia
Austria
Ukraine
Serbia
Slovakia
Czech rep.
Poland
Bosnia and Herzegovina
Croatia
Romania
Bulgaria
Hungary
Base: whole population, 15+, weighted sample, N=1000 per country
