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Presentation for EMC's customers at Pattaya 22 Nov 2013
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Business with Cloud Computing
Assoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute22 November 2013
9
Smartphone shipment in 2013 is estimated at
7.3 million units [IDC]
Smartphone/Tablet Shipment 2013
In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million
Tablets expected to be shipped[IDC]
12
2013Mobile will become the most common
way of accessing the Internet
Source :Trending the future: Mobile Trends 2011
16
Google Glass Nike Fuelband Jawbone UP
Basis Band Sony SmartwatchMisfit Shine
Wearable Technology: The Next Big Things
21
Cloud Characteristics
On-demand self-service
Broad network access
Resource pooling
Rapid elasticity
Measured Service
25
Comparison of Traditional Marketing solutions with Cloud Marketing..
Traditional MarketingSolution (on Premise)
Cloud Marketing (as a Service)
28
Change! In IT Industry
It's not just a platform change. Vendors can't charge the same amount.It's changing your world.
Source : 3 ways big software companies may fail in the cloud:
37
IaaS Impacts!
Local data centers will provide cloud services
IaaS is not just a normal hosting; it requires large investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will survive
Need to compete with big giants; Amazon, Google, Oracle, etc.
39
PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications on public IaaS/Paas; Microsoft Azure, Google App Engines, Heroku, Amzaon S3
Require new skills
Opportunity to sell aboard.
41
SaaS Impacts !
Borderless
Software business model with change from licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any device
Users can buy/ use software from anywhere without knowing the origin as long as they connected to the Internet
Less customer loyalty
44Infrastructor Providers
IaaS Providers
PaaS Providers
SaaS Providers
Cloudcommunity
Gov.Agency
Thailand Cloud EcoSystem
48
มูลค่าปี 2556 ประมาณ 2,220 - 2,330 ล้านบาท หรือคิดเป็นอัตราการเติบโตประมาณ 16.7% - 22.1%
Cloud Market Thailand
49
มูลค่าปี 2556 ประมาณ 2,220 - 2,330 ล้านบาท หรือคิดเป็นอัตราการเติบโตประมาณ 16.7% - 22.1%
Cloud Market Thailand
51
Cloud Maturity in Thailand
SaaS– Most solutions are in Level 1 (Web application,
but change business model)
– Few are in level 3, and deploy on full cloud platforms.
– More international solutions (Salesforce, Microsoft)
Users– Large free clouds consumption.
– SMEs start to explore Cloud.
52
Cloud Maturity in Thailand
IaaS– Most data centers are in Level 1 (Visualization
and Server Consolidation)
– Some are now in Level 3
– Many large enterprises focus on building a private cloud
PaaS– No provider in Thailand
– Many ISVs now migrate to Azure, Amazon
54
ACCA: Thailand Rank 13
Deficiencies in infrastructure, in particular international connectivity, broadband quality and power grid stability.
While it scored relatively well in business sophistication and freedom of access to information, it ranked last in data sovereignty.
Recommendation: Apart from the urgent need to improve the infrastructure, we also recommend the re-examination of data privacy and sovereignty laws, two of its lowest- scoring indices.
56
BSA: Thailand Rank 23
Thailand has implemented comprehensive cybercrime legislation
Thailand also has good laws in place for electronic commerce and electronic signatures.
has no privacy laws in place, and this is a major weakness.
intellectual property laws also require significant updating and expansion, as they do not currently cover rights management information, technical protection measures, or anti-circumvention.
57
Issues of Cloud Services in Thailand
Lack of awareness // Misunderstanding about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both SaaS (Application) and IaaS (Data Center)
58
Cloud Opportunity in Thailand
Large number of smartphones and tablets shipment.
Large Enterprise start to invest in private cloud.
Public cloud services especially IaaS is in high demand.
Data Centers in Thailand start to offer IaaS
ISVs explore SaaS
62
What Do You Should Do to Prepare?
Developed a cloud strategy in an organization
Adopting cloud computing changes everything, especially integration strategy.
Adopt BYOD strategy
Revise Information Infrastructure for Big Data and analysis
Planning Social Enterprise
Source: Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World
63
Cloud/Integration Architecture
Source: Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World
64
How to Prepare for the Cloud?
What is the organization's risk profile—high, medium, or low?
Are your data centers and corporate offices optimized for the cloud?
Transform the desktop and mobile environments to empower the users.
Determine which applications should be moved to the cloud and define your portfolio of on-premise, private cloud, and public cloud resources and vendors.
Source: Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World
65
How to Prepare for the Cloud? (cont.)
Determine the security and monitoring
Develop and/or refine your SLAs
Industrialize IT operations to improve productivity, monitor performance, and manage internal and cloud services.
Source: Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World