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1 Business Strategy and Policy For Next Generation: Social Media Related DC Assoc.Prof. Dr. Thanachart Numnonda Director Software Park Thailand 28 June 2012

Business Strategy and Policy For Next Generation: Social Media Related DC

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Presentation by Software Park's Director for TCS Solution Day 2012. 28 June 2012

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Page 1: Business Strategy and Policy  For Next Generation: Social Media Related DC

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Business Strategy and Policy For Next Generation:

Social Media Related DC

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand28 June 2012

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Things that Baby Born after 2011does not know

Video tape

Travel Agents

Paper maps

Long distance call

Wired phones

Yellow and White Pages:

etc..

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15 Current Technologies My Newborn Son Won’t Use

http://gizmodo.com/5901576/15-current-technologies-my-newborn-son-wont-use

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15 Current Technologies My Newborn Son Won’t Use

http://gizmodo.com/5901576/15-current-technologies-my-newborn-son-wont-use

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The enterprise world we live in 2010 and beyond

Global Direct, Open CustomersCommunication

Transparency

Work RemotelyDigital Life Convergence

(e.g. Social Media)

(Work and Personal lines are blurring)

(Customers, Resources, IPs are acquired everywhere)

(Mobility Trend)

(Blogs, Social Computing) Brief Collaboration(Assemble the best, Disassemble upon completion)

Source : I’m Cloud Confused

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The new “Always On” workforce

Smaller and Less Sufficiently Skilled

Increasingly Global

Highly Virtual

Vastly Diverse

Autonomous and Empowered

Source : Hewitt Associates: Next Generation Talent Management

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Mobile Workers

Sean Ryan, research analyst for IDC's Mobile Enterprise group.

“IDC expects the global mobile worker population to increase from 919.4 million in 2008 to more than 1.19 billion in 2013, representing nearly 35% of the worldwide workforce”

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The 2020 workspace

Meister& Willyerd

“By 2020 our office will be everywhere, our team members will live halfway around the world. How, where, when and for whom we work will be up to us – as long as we produce results.”

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2014Mobile will become the most common

way of accessing the Internet

Source :Trending the future: Mobile Trends 2011

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Welcome toThe Post-PC Era

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iPhone

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iPad

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iCloud

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SmartPhones

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SmartPhone Market Shares Q3 2011

Source :Gartner 2011

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Smartphone Market Share

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Smartphone Sales Prediction

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Global smartphones annual sales will grow about 46 percent to 687.9 million units this year

and will touch 1.05 billion units in 2014

[Credit Suisse; Apr 2012]

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Tablets

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Tablet Sales Prediction

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Devices sold in Thailand 2011 is follows: Tablet 480,000 units; Desktop 1,320,000 units and Notebook 2,020,000 units. In 2012; The number of

Tablets sold in Thailand is expected to be 2.5 million units.

[NECTEC; Apr 2012]

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Online shopping in Thailand in 2011 is 80%; expect to grow to 93% in the next 6 months:

59% of these are mobile shopping:

[Mastercard; Apr 2012]

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Internet Usage in Thailand

18,310,000 Internet users; 27.4% Penetration [NECTEC, Dec 2011]

Average Download Speed 6.5 Mbps; Upload Speed 1.5 Mbps; Avg cost $3.72 per Mbps [Net Index, 2012]

Broadband Subscription 3.39 Million users [Reuters, Q4 2011]

14,235,700 Facebook users [Mar 2012]

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Mobile Usage in Thailand

Mobile penetration rate in Thailand was estimated at 107.86% over a population estimate of around 66.7 million. [MNO Directory,March 2011]

AIS 31.2 Million Subscribers, DTAC 21.6 Million and True Move 17.2 Million [Q4, 2010]

Smartphone usage in 2010 is 18% and expect to grow to 60-65% in 2015 [Frost & Sullivan]

Fixed Line 9.1 Million [March 2010]

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Thailand Technology Trends 2012

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Thailand Technology Trends 2012

Business Continuity

Cloud Computing

Online Consumerization

Predictive Analytic

Media Tablet and Beyonds

Mobile Centric Application, Contents & Interfaces

Social Network

High Speed Connectivity

Page 28: Business Strategy and Policy  For Next Generation: Social Media Related DC

28Source: wikipedia

Mobile Cloud Computing

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IT Business Strategies

Social Media on the enterprise

DC: Public/Private Cloud

Bring your own devices

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Social Business Landscape

Source : Hinchcliffe at SBS 2010

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The 21st Century Business Environment

Source : Hinchcliffe at SBS 2010

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Digital Revolution

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www.facebook.com/softwareparkthailand

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www.snsconference.com

Social Networking Security Conference 2011

twitter.com/swpark

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www.snsconference.com

Social Networking Security Conference 2011

Dropbox

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www.snsconference.com

Social Networking Security Conference 2011

www.slideshare.net/softwarepark

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www.snsconference.com

Social Networking Security Conference 2011

knowhow.swpark.or.th

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“Cloud computing will transform the IT industry as it will alter the financial model upon

which investors look at technology providers, and it will change vertical industries, making the impact of the Internet on

the music industry look like a minor bleep,”.

Peter Sondergaard, senior vice president at Gartner

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“At year-end 2016, more than 50 percent of Global 1000 companies

will have stored customer-sensitive data in the public cloud.”.

Gartner Prediction 2012

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Top 5 Cloud Computing Trends

IT departments will be forever changed

Cloud security will no longer be an issue

Custom cloud computing services

Custom software development will shift towards the cloud

Innovation

Source : http://www.rickscloud.com/

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9 Trends that Impact the Future of Mobile Cloud Computing

Enterprise and consumer mobiles apps are getting increasingly smart

Phone network providers are trying to climb up the value chain.

4G LTE compatible devices are supporting bandwidth intensive applications

The entry of iPads into the enterprise space

HTML5.

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9 Trends that Impact the Future of Mobile Cloud Computing

The rise of mobile commerce

Fragility of mobile devices.

Increase in the worker mobility

Fragmentation of devices.

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BYOD

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Sign of the Times

1995: Employee Car

2005: Employee Cell Phone

2015: Employee Computer

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www.facebook.com/softwareparkthailand

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Thank you

[email protected]/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand