Business Intelligence Futures: Simple, Seamless, Social, and Strategic

The Clear Intelligence Future:Simple, Seamless, Social, and Strategic

Timo ElliottSeptember 2010 Eyjafjardarsysla, Iceland

by Trey Ratcliff, Flickr

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© Timo Elliott 2010 / Page 2Page 2

© Timo Elliott 2010 / Page 3



Skyrocketing BI Interest and Deployments

11%

20%

Expanding/Upgrading

30%

8%

Not Interested/Don't Know

Source: Forrester Survey, 2009

2008 20092008 2009

IDC: 2010 will see 260% more growth in BI than 2009


Accelerating Usage

2007 2008 2009

25%

26%

28%

“Of the total potential users that could use BI in your organization, approximately what percentage is currently using BI?


Taking Business Intelligence to the Next Level

Simple Seamless StrategicSocial

Simple




© Timo Elliott 2010 / Page 13© SAP 2008 / Page 13

Ease of Use is The #1 Barrier to Deployment

Top Roadblocks to BI Success

Challenge Rank

Complexity of BI tools and interfaces 1Cost of BI software and per-user licenses 2

Difficulty accessing relevant, timely, or reliable data 3

Insufficient IT staffing or excessive software requirements for IT support 4

Difficulty identifying applications or decisions that can be supported by BI 5

Lack of appropriate BI technical expertise within IT 6

Lack of support from executives or business management 7

Poor planning or management of BI programs 8

Lack of BI technology standards and best practices 9

Lack of training for end users 10

1. Doug Henschen, InformationWeek, “BI Efforts Take Flight”, Oct 13, 2008


Feedback from BI Users

“Are your BI applications easy to use?”

Source Forrester: August 2008 Global BI And Data Management Online Survey

Base: 82 IT decision-makers


Intuitive Interfaces




Open Exploration


Search


Show What’s Available




Progressive Expertise

View Reports Strategic Analysis


Expert Formatting


Intelligent Power

Forecasting ClusteringAnomalies

Influencers Trends


Fast

Column databases

Hardware Acceleration

In-Memory ProcessingLower Memory Costs


Mobile


Papa Mama



New Devices, New Opportunities

More People, More Often, More Context


10km

De NHM kijker

Eerste Romeinse nederzetting: “Oppidum Batavorum”Jaartal: 12 voor Chr.Afstand: 300 meter

0.3


Filter by: Branch

HighstreetOperations +23%

NE 0.1km


Filter by: Maintenance History

Tower Pipe 3Last Maintenance: 2 Weeks

E 0.1km

Photo by Thomas Hawk, Flickr

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Store 23Current sales: $15k

SE 0.1km

Filter by: Store Performance


Seamless



Embedded Analytics


“An expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and what to ignore.”

Edward de Bono


ALL Data


Data Quality

Data Integration

Data Warehousing

Master Data Mgt

Meta Data Mgt

Business Intelligence

Top-to-bottom visibility required


$121,900

$400,000,000

Dater Qwality


“Poor-quality customer data costs U.S. businesses $611 billion a year.

Yet nearly half of the companies surveyed admit they have no plans to improve data quality”

The Data Warehousing Institute study


Applications for Data Stewards



Text Analytics


Customer feedback


Real-Time Data

COSO

Web Services

Web DataQualitative

Customer Data

ERP Data

RDBMS Data

Legacy Data

Supplier Data

Custom Applications Methodologies

MessagingEvents


Bridging the Gap

CorporateLocal


Centralized Infrastructure, Full Autonomy

Data Warehouse

ApplicationData Department

Data

Personal Data


On-Demand Business Intelligence

© Timo Elliott 2010 / Page 53 Photo by PhillipC

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BI On Demand: Is it right for your project?

Qualifying Questions:

Are you on a tight time line?

Do you use Salesforce.com or any other SAAS offering?

Do you have tight IT resources (personal and hardware wise)?

Are you having challenges getting access to CAPEX?

Do you want share data with customers/partners?

Am I allowed to put data outside of my firewall?

Are there any legislative reasons why I can’t?

Do I absolutely need to connect to On-Premise data?

Do you worry about peak usage on your BI system?


Metadata and Magic

Sales in Iceland have risen by…

Revenue Filter Over Time

0

100

200

300

400

500

600

2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2

Sales for Iceland

Social


Social Feeds


Collaboration is Important…

of company performance36%

Source: Frost & Sullivan, “The Impact of Collaboration on Business Performance”, 2006


Collaboration Around Data

Supermarine Spitfire


93% of Americans Think They’re Better than Average Drivers


Sales ShippingBusiness Users

Collaborative Decisions

Gartner Strategic Planning Assumption

“In 2009, Collaborative Decision Making will emerge as a new product category that combines social software with BI platform capabilities”


Social Intelligence

“The analysis of social content for implicit connections.”

Expertise Location“Who has the expertise to answer my question?”

Relationship Mining“Where is my contact in the organization?”

Social Network Analysis“Who are the most connected people in my organization?”

Strategic


Turning Strategy into Action

95% of a typical workforce does not understand its organization’s strategy

90% of organizations fail to execute their strategies successfully

86% of executive teams spend less than one hour per month discussing strategy

70% of organizations do not link middle management incentives to strategy

60% of organizations do not link strategy to budgeting

Source: balanced scorecard collaborative


0% 25% 50%

Excellence in execution

Consistent execution of strategy by top management

Top “Greatest Concerns” for 2010

Strategy Execution

Initiatives &Activities

Objectives

PerformanceIndicators

Source: The Conference Board: CEO Challenge 2010


“The budget is the bane of corporate America”

Jack Welch, ex-CEO, GE



Closed-Loop Performance Management

Strategy & RiskManagement

Business Planning& Consolidation

Execute withCompliance

PerformanceOptimization &Sustainability

BIPlatform

XBRL Publishing IFRS


Tracking Performance Without Risk is… Shortsighted

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© Timo Elliott 2010 / Page 71 Photo by Duncan Davidson on Flickr

1

2

8

8

760

Exxon

Citgo

Sunoco

Conoco-Phillips

BP

"Egregious, Willful" Safety Violations

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© Timo Elliott 2010 / Page 72© SAP 2008 / Page 72

Building A Clear EnterpriseGaining visibility through entire cycle

Risks Opportunities

Confident Decisions

Predictable Performance

Strategic Alignment

Strategy

Execution


“Computers are useless.

- Pablo Picasso

They can only give you

answers.”


Information Strategy Management

Finance

Business Process

Best practice

Collaboration

Knowledge Management

Implement New Strategy Integrate AcquisitionLaunch Product

Intelligence = Information + PEOPLE


Taking Business Intelligence to the Next Level

Simple Seamless StrategicSocial


Innovation and Technology

A computer lets you make more mistakes faster than any invention in human history...

…with the possible exceptions of hand guns and tequila

Thanks!

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