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As a follow-on to my SaaS University presentation "Multi-Tenancy in SaaS: The Business Case" we have put together a webinar with some industry insiders. In addition to me representing Sixteen Ventures, Mike Dunham from Scio Consulting, and Rick Chapman of Softletter will be on the panel. Jeremy Beck of Scio will be the moderator. The idea behind this webinar is to dig a little deeper than I did in Chicago to get to the implementation level of Multi-Tenancy and its various incarnations. I will be speaking on the business implications of each level of tenancy.
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Business Implications of SaaS Multi-Tenancy
Presented July 16, 2009 via WebinarHosted by Scio (http://sciodev.com)
What SaaS Is Not
Pricing ModelPricing ModelPricing ModelPricing Model Revenue ModelRevenue ModelRevenue ModelRevenue Model
Anything on Anything on the Web, in the the Web, in the
cloud, etc.cloud, etc.
Anything on Anything on the Web, in the the Web, in the
cloud, etc.cloud, etc.
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Software Software Delivery Delivery MethodMethod
Software Software Delivery Delivery MethodMethod
What SaaS Is
Business Business ArchitectureArchitecture
Business Business ArchitectureArchitecture
Intellectual Intellectual PropertyProperty
Intellectual Intellectual PropertyProperty
TechnologyTechnologyTechnologyTechnology
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Business Business ModelModel
Business Business ModelModel
What SaaS Is
Functionality Functionality delivered via delivered via
webweb
Functionality Functionality delivered via delivered via
webweb
Commercially Commercially focusedfocused
Commercially Commercially focusedfocused
InherentlyInherentlySocialSocial
InherentlyInherentlySocialSocial
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Single-Single-Instance, Instance,
Multi-TenantMulti-Tenant
Single-Single-Instance, Instance,
Multi-TenantMulti-Tenant
Decision Time:Are you a SaaS Vendor or
not?
Hybrid is hard; Hybrid is hard; pick onepick one
Hybrid is hard; Hybrid is hard; pick onepick one
Mindset and Mindset and FocusFocus
Mindset and Mindset and FocusFocus
Revenue Revenue Recognition Recognition
IssuesIssues
Revenue Revenue Recognition Recognition
IssuesIssues
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Make the Make the decision and decision and stick with itstick with it
Make the Make the decision and decision and stick with itstick with it
Remember!
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
The further you stray from this The further you stray from this clear definition of SaaS, the clear definition of SaaS, the harder it will be for you to harder it will be for you to
realize all of the benefits of realize all of the benefits of being a pure-playbeing a pure-play
SaaS Vendor.SaaS Vendor.
The further you stray from this The further you stray from this clear definition of SaaS, the clear definition of SaaS, the harder it will be for you to harder it will be for you to
realize all of the benefits of realize all of the benefits of being a pure-playbeing a pure-play
SaaS Vendor.SaaS Vendor.
Multi-Tenancy Considerations
ApplicationApplicationApplicationApplication Data LayerData LayerData LayerData Layer
InfrastructureInfrastructureInfrastructureInfrastructure
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Multi-Tenancy Infrastructure
Economies of Economies of ScaleScale
Economies of Economies of ScaleScale
Resource Resource EfficiencyEfficiencyResource Resource EfficiencyEfficiency
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
ImplementatioImplementation Agnosticn Agnostic
ImplementatioImplementation Agnosticn AgnosticVirtualizationVirtualizationVirtualizationVirtualization
Multi-Tenancy Application
Ease of SDLC Ease of SDLC ManagementManagementEase of SDLC Ease of SDLC ManagementManagement
Human Human Resource Resource EfficiencyEfficiency
Human Human Resource Resource EfficiencyEfficiency
Business Business ScalabilityScalabilityBusiness Business
ScalabilityScalability
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
No Customized No Customized VersionsVersions
No Customized No Customized VersionsVersions
Multi-TenancyData Layer
Aggregate Aggregate DataData
Aggregate Aggregate DataData Track UsageTrack UsageTrack UsageTrack Usage
ImplementatioImplementation Agnosticn Agnostic
ImplementatioImplementation Agnosticn Agnostic
Advanced Advanced Monetization Monetization
StrategiesStrategies
Advanced Advanced Monetization Monetization
StrategiesStrategies
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Remember!
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
The further you stray from this The further you stray from this clear definition of SaaS, the clear definition of SaaS, the harder it will be for you to harder it will be for you to
realize all of the benefits of realize all of the benefits of being a pure-playbeing a pure-play
SaaS Vendor.SaaS Vendor.
The further you stray from this The further you stray from this clear definition of SaaS, the clear definition of SaaS, the harder it will be for you to harder it will be for you to
realize all of the benefits of realize all of the benefits of being a pure-playbeing a pure-play
SaaS Vendor.SaaS Vendor.
SaaSBusinessArchitects
http://sixteenventures.com
http://twitter.com/lincolnmurphy
http://linkedin.com/in/lincolnmurphy
lincolnmurphy (972) 200-9317
Lincoln Murphy, Managing Director
