Business Elite 2014

than any other publication or social media site measured

desktop

56

46%7

mobile

45total brand UHDFK*

59

LinkedIn reaches more business elite across access LinkedIn weekly

1in3 of those who visitweekly access LinkedIn via a mobile device

emea.marketing.linkedin.com

THE EUROPEAN

than any other publication or social media site measured

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46%7LinkedIn reaches more business elite across

access LinkedIn weekly

emea.marketing.linkedin.com

In Europe"

In business, they have significant influence ZLWK

IN THE PAST 12 MONTHS

They have significant buying power DQG WKH\UH DFWLYHO\ JURZLQJ WKHLU SHUVRQDO

ZHDOWK

1in4

34%

84%

earn more than 160,000

1in5RZQ more than

740,000in investable assets

In business, they have significant influence ZLWK

own a car worth more than 40,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,00040,000

45% 35% own a watch worth

more than 1,500

responsible for more than 1.5million in business purchases annually

55%55% have 3+ personal

investments

flew LQVLGH of Europe

59% flew withintheir home country

61% flew RXWVLGHRI Europe

IPSOSs European Business Elite 2014*Brand reach includes: AIR or monthly website reach or monthly smartphone or tablet reach

%86,1(66(/,7(4

Technology

Business Elite 2014