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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Virtual Centres of ExcellenceExcellence in a Connected World
Business and Bandwidth, Driving Innovation and Competitiveness
Dr. Rick HuijbregtsIndustry TransformationCisco Canada
Canada’s Challenge
• We are in trouble• Lagging • Canada a mid-level
economic player
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Imperatives of Intelligent Community
EconomicContinues Job and Business Growth
Social Enhanced Quality of Life for Citizens
EnvironmentalProtecting the World for Future Generations
Sm
art + Co
nn
ectedC
om
mu
nities
Value
Services Delivery
Unified IP Network
LightingHVAC
UnifiedComms
Security(Access & Video)
FirePower
Convergence
Health
care
BIM
Facilitie
s Mm
gt
Educa
tion
Transp
orta
tion
Colla
bora
tion
SERVICES DELIVERY PLATFORM
Energ
y
etc.
Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
Edge – IP friendly and standard systems and devices
Integrated Operations, Analytics
Value v.s. Speed
Value
Services Delivery
Unified IP Network
LightingHVAC
UnifiedComms
Security(Access & Video)
FirePower
Convergence
Health
care
BIM
Facilitie
s Mm
gt
Educa
tion
Tran
sporta
tion
Colla
bora
tion
SERVICES DELIVERY PLATFORM
Energ
y
etc.
Edge – IP friendly and standard systems and devices
Value v.s. Speed
Integrated Operations, Analytics
Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
Value
Services Delivery
Unified IP Network
LightingHVAC
UnifiedComms
Security(Access & Video)
FirePower
Convergence
Health
care
BIM
Facilitie
s Mm
gt
Educa
tion
Tran
sporta
tion
Colla
bora
tion
SERVICES DELIVERY PLATFORM
Energ
y
etc.
Edge – IP friendly and standard systems and devices
Value v.s. Speed
Integrated Operations, Analytics
Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
Value
Services Delivery
Unified IP Network
LightingHVAC
UnifiedComms
Security(Access & Video)
FirePower
Convergence
Health
care
BIM
Facilitie
s Mm
gt
Educa
tion
Tran
sporta
tion
Colla
bora
tion
SERVICES DELIVERY PLATFORM
Energ
y
etc.
Edge – IP friendly and standard systems and devices
Integrated Operations, Analytics
Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
Value v.s. Speed
A Time of Opportunity…or Peril?
Key drivers:• Urbanization• Globalization• Economics• Political Instability• Technology
Technology’s Impact
Three key trends:• Mobility• Cloud• Video
First signs:
Place doesn’t Matter
Evolving NetworksThe Human Network
GroupsNomadic
HierarchyAgricultural
BureaucracyIndustrial
NetworksInformation
Human, BorderlessNetworks
The Next Generation
• Thinks differently• Socializes differently• Works differently
#CiscoPlusCA
Location Matters Less
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Don’t Forget the AudienceMillennials Change the Game
Two of Fivecollege students and young professionals would accept a lower-paying job that hadmore flexibility
The New World Today…Connected
Where Innovation Comes From
Source: IBM, “Global CEO Study 2006: Expanding the Innovation Horizon”
External sources ofideas and innovation
0% 5% 10% 15% 20% 25% 30% 35% 40%
Business partners
Customers
Consultants
Competitors
Academia
Associations, trade shows, etc.
Internal sources ofideas and innovation
0% 5% 10% 15% 20% 25% 30% 35% 40%
Employees (general population)
Sales or service units
Internal R&D
Definition of a Cluster
Michael PorterHarvard University Professor“Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions that compete but also collaborate.”
Michael PorterHarvard University
15
New Paradigm calls for 3 fundamental shifts
From Clusters to Virtual Centres of Excellence
Innovation Hubs
From geographically-based to social community-driven
From locally-processed innovation to open innovation
From technology-driven to technology-enabled
Cisco Canada
Innovation Fabric
• Provinces• Municipalities• Universities• Private Sector
Platform for Innovation
Global OpenStandards
Visionary Leadership
SmartRegulation
New Ecosyste
m
Public Private Partnerships
Back to Smart + Connected Communities
What Will it Take?
Creation of a New Industry
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Let's Put These Ideas Into ActionWhat’s Next For You?
Partner and CollaborateOthers have Done it, Leverage their Unique Values
Think BigDon’t get confined by Boundaries of your Community
Don’t worry about the BandwidthBuild the Value, and the Pipe will come
Articulate your ValueRecognize your Strengths, Emphasize them Cross-Boundaries
