Open Source - Feedback

Boris Auché, Head of Strategy & Marketing,

Business Integration Solutions

2 ©Bull, 2011 Bull vision

Explosion in computing requirements

1 Zettabyte of data in 2010, 40 in 2020, 300x network traffic, towards Exaflop

Transition to ‘as a service’ provision

Cloud and BPO: in response to ever bigger infrastructures and need to manage complexity

Development of business computing

Business processes increasingly computerized. 5% of IT spend current business-oriented. 30% in 2016

Consumerization and M2M

By 2020 50 billion devices will be connected. Embedded systems, mobility, social networks

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Increasingly major challenges: security and sovereignty

Digital revolution: a changing world

3 ©Bull, 2011 Bull vision

THREE STRONG TRENDS Vertical integration | Hourglass effect | Sovereignty

BULL’S POSITIONING: European leader in mission-critical digital systems High performance High security High-end Made-to-measure

Cri

tica

l im

po

rtan

ce

B2

C

B

2B

Infrastructures Business services

Integrators & business operators

Providers of

‘commodity

Infrastructures

Integrated mega-suppliers

Specialists in mission-critical systems (Bull’s territory)

B2C mega-players

Digital revolution: market in transformation

4 ©Bull, 2011 Bull vision

Mastering value chain for critical processes

Manage explosion in processing needs INNOVATE - Digital simulations - TP/BD/BI appliances - Virtualization servers - Cloud containers

Support shift towards Cloud OPTIMIZE - Consulting

- Server, storage and network integration

- Outsourcing & Cloud

Drive digital transformation INTEGRATE - Consulting, - Integration - Application maintenance - Business solutions

Guarantee trust SECURE - Information security - Sites security - Critical systems security - Homeland security

Smart transportation

e-Government

Smart Grid

e-Banking

Cyberdefense

Mobiles services

From infrastructures to business applications: design, build and operate powerful and trusted solutions

Computer maker Integrator / Outsourcer Service provider Solution provider

Security provider and operator

#1 in Europe #1 in Europe Key player worldwide #1 in Europe

5 ©Bull, 2011 Bull vision

Facts & Figures

- Open Source contribution to

the software industry : €12

Billion

- France : 50% of total Europe

developers

- 40% IT penetration in France

- 15% Gvt IT budget on Open

Source based platforms

- +30% versus 2009

- €10 Million dedicated to

supporting Open Source

initiatives

6 ©Bull, 2011 Bull vision

Open Source World has changed

Base: 102 Senior Business & IT Executives involved in the decision making for open source software

technology and related services in large enterprises. Western European OSS Online Survey conducted by

Forrester Consulting and commissioned by BULL, September 2008

Challenges mentioned (quotes)

• Availability of after sales service.

• Cost

• Documentation

• We have to upgrade our systems and

applications frequently.

• Feasibility of OSS with current applications

• Information security

• Lack of expertise for implementation of OSS

• OSS are difficult to manage

• OSS are not excessively advertise.

• OSS require fast implementation to en-cash its

benefits.

• Lack of expertise both internally and externally

• Reliability of OSS

• Software maintenance

Is this

still valid ?

7 ©Bull, 2011 Bull vision

Where is Open Source now ?

Everywhere

- « Open Source inside »

- Who has no offer ?

- How to differentiate ?

- Who cares ?

Hype is over

Reality now

Disillusions

8 ©Bull, 2011 Bull vision

Pro’s and Con’s, Not so different

- Open Source industry

market goes

professional

- Enterprise editions

- Services offer portfolio

- Cost effectiveness

- Easy to deal with

- Lack of business apps

- Governance, licensing is

complex

- Robustness & performance

- Free access to the code is

not a driver

- Commercial Open Source,

Proprietary solutions = the

same !

9 ©Bull, 2011 Bull vision

Still strong values

- IT, from Integration services to consumerization services

- Is Software AG well known in Asia ?

- Test & Go

- « What about these €300K if my project fails ? »

- « 4000 euros at minima to publish a single RFP »

- « 70% of my budget has been spent locally »

- Adaptability

- Worldwide spread

- Fast cycle

- Innovation booster

- Simplification

- Local business irrigation

10 ©Bull, 2011 Bull vision

Good news

- Open Source

specialists, community

solutions, much better

accepted by Business

departments

- Open Source

advocates better work

and integrate

development teams

Openess is a

behaviour

Collaborative is

the future

11 ©Bull, 2011 Bull vision

Lessons we share

- Customers buy

business value

- Open Source software

stacks bring Complexity

- From community to

business

- Contribution is a cost

- Open Source delivers

technology

- Hidden costs

- Pay for the best

- Who is willing to pay for

it ?

12 ©Bull, 2011 Bull vision

What about Open Source at Bull

INDUTRIALIZATION FOCALIZATION REPLICATION

HPC

Sces Delivery Cters

Software support

Offer alignment

Leverage

Packaging

Less is better

Busines value

Strategic

Be prepared for the Cloud

13 ©Bull, 2011 Bull vision

From Middleware to Cloudware

Business focus

Future-proofing

Sovereignty

Security

14 ©Bull, 2011 Bull vision

Innovation excellence Our proven know-how: design, build and run high-end systems to help you run your critical, strategic business, with technology supremacy and business excellence

Agility Our approach: combine power of large group and agility of start-up to build custom, made-to-measure solutions to solve your specific challenge in uniquely efficient way

Trusted partnership Our people DNA: client-driven team spirit, and large partner ecosystem, to build trusted, sovereign solutions to your most strategic business challenges

Our values and commitment

European leader in mission-critical digital systems