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Building Your Digital Marketing Playbook

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The tools and tips to building your digital marketing strategy from your website to Pinterest!

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SMS IS A CRITICAL CHANNEL IN MOBILE STRATEGY

• 70% of feature phone owners don’t plan to buy a smartphone as their next device (Feb 2012) – They plan to sign up for two more

years of service on their regular handsets

• 78% of smartphone users SMS daily.

• 33% of smartphone users SMS constantly throughout the day.

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Kyle
Change to image slide make - We forget that the shift is to the customer / individual / person
Page 52: Building Your Digital Marketing Playbook
Kyle
Change to image slide make - We forget that the shift is to the customer / individual / person
Page 53: Building Your Digital Marketing Playbook
Kyle
Change to image slide make - We forget that the shift is to the customer / individual / person
Page 54: Building Your Digital Marketing Playbook
Kyle
Change to image slide make - We forget that the shift is to the customer / individual / person
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