Building with Watson - Social Media Monitoring with Watson APIs

Social Media Monitoring– Episode 1: Social Media Monitoring Enhanced withWatson APIs

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Housekeeping Items

• Links to on-demand recording and assets will be emailed within 24 hours

• Resources folder with links• Ask questions at any time during the presentation - Use chat window on the webinar panel - We're on Twitter: @IBMWatson

© 2015 International Business Machines Corporation

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Our Experts:


Zach WalchukDeveloper Evangelist,WDC

Alexis PlairOffering Manager,Emotion Analysis

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Our Goals

• We want to give you all the tools you need to build a social media monitoring app – a tool for understanding the conversation around your brand

• Today, we'll give you an overview of the Watson APIs that will make this possible


#BuildingWithWatson© 2015 International Business Machines Corporation

AlchemyLanguage• Use Sentiment Analysis to

classify text as positive, negative, or neutral

• Can be done at a document level or targeted to specific words

• Emotion Analysis expands the choices to include joy, anger, disgust, fear, and sadness


AlchemyData News• NLP metadata for around

300,000 news articles a day, available for query

• Handles content sourcing, storage, and organization for you

• Perfect for trend analysis and event detection


Tone Analyzer• Expand your understanding of

social posters by analyzing writing styles: confident, analytical, or tentative

• Monitor your social posts and other externally facing communications to accurately reflect your brand persona

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Are you ready to get started?

• Docs: - Language, News, Tone Analyzer

• Demos:- Language, News, Tone Analyzer

• See the services in use: News Explorer and BI Dashboard apps

• Join our Slack channel for more discussion following the webinar



Q&A


What’s next?• Look out for a follow up email with a copy of these slides, a recording of the

webinar, Q&A recap, and additional resources

• The series continues bi-weekly on Wednesdays @ 12pm ET / 9am PT

• Social Media Monitoring APIs in a BI Dashboard - Wednesday, May 4• Enhancing the Results of Your BI Dashboard - Wednesday, May 18• How To Partner with Watson - Wednesday, June 1• Social Media Monitoring in Practice - Wednesday, June 15


Thank you for attending!

Contact usPhone: 1-877-253-0308

Email: [email protected]: Watson Developer Cloud

Technology

Building with Watson - Social Media Monitoring with Watson APIs