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Building Products,not Apps
9in each 10 new
products end up falling
"whys" new products failX
"whys" new products failX Target Market
"whys" new products failX Target Market
Lack of demand
"whys" new products failX Target Market
Lack of demandDevelop mobile first
"whys" new products failX Target Market
Lack of demandDevelop mobile first
…
Why talk about Products, to devs?
Startups changed the market
Devs, also decide
Your Product
?
João Mouragithub.com/joaomdmoura twitter.com/joaomdmoura
speakerdeck.com/joaomdmoura
CTO at Palpiteros
Apps are about Features Products are about People
Milk shakes problem!
How’d devs solve it?
“People don’t want a quarter-inch drill, they want a quarter-inch hole.”Theodore Levitt
People buy products to
get jobs done
jobs to be done
jobs to be done
?
As a I want so that
As a I want so that
#{type of user} #{some goal} #{some reason}
As a I want so that
moderator create a room I invite friends
As a I want so that
friend join a room post pics of cats
friend
join a room
post pics of cats
User
Action
Result
(MVP) Minimum Viable Product
If Apple can launch a smartphone without Find or Cut-and-Paste, what can you cut out of your product requirements?
Lance Glasser, former CTO KLA-Tencor
The first version of Gmail was literally written in a dayPaul Bunchheit, Google / Friendfeed / Facebook
As a I want so that
Cat owner cat food feed my cat
As a I want so that
Lazy cat owner monthly food I don’t get out bed
Decision
Decision
WTH?
Decision
WTH? Kind of cat?
Decision
WTH? Kind of cat?
Plan
Decision
WTH? Kind of cat?
Plan
Healthy
Decision
WTH? Kind of cat?
Plan
Healthy
Delivery
Decision
WTH? Kind of cat?
Plan
Healthy
Delivery
Account
Decision
WTH? Kind of cat?
Plan
Healthy
Delivery
Account
Decision
WTH? Kind of cat?
Plan
Healthy
Delivery
Account
Cat Food!
?
Decision
Decision
WTH?
Decision
WTH? Kind of cat?
Decision
WTH? Kind of cat?
Plan
Decision
WTH? Kind of cat?
Plan
Healthy
Decision
WTH? Kind of cat?
Plan
Healthy
Delivery
Decision
WTH? Kind of cat?
Plan
Healthy
Delivery
Account
Decision
WTH? Kind of cat?
Plan
Healthy
Delivery
Account
Decision
WTH? Kind of cat?
Plan
Healthy
Delivery
Account
Cat Food!
Decisão
WTH?
Plan
Healthy
Cat Food
WTH?
Plan
Healthy
Monthly vegan cat food!
$30 -> New York
Why?
BUY NOW!
Metrics are people
Innovation + Emotion
Emoção
Emoção
dopamine =
emotional connection
ReviewElevator test
Review
Review
Review1. Products are about people
Review1. Products are about people2. Minimum Viable Product
Review1. Products are about people2. Minimum Viable Product3. Metrics FTW!
Review1. Products are about people2. Minimum Viable Product3. Metrics FTW!4. Innovation + Emotion
Improve the football experience!
RubySourcehttp://www.sitepoint.com/author/jmoura/
gioco.pro
João Mouragithub.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura
CTO at Palpiteros
