WHAT GOES INTO

BUILDING A NEW-AGE

DIGITAL FASHION NETWORK

DISCOVER VALIDATE PURCHASE

Conventional

SHOPPINGEXPERIENCE

This research was done as a part of the pitch for a leading fashion brand in India

Window Shopping

Friend’sOpinion

Family’s Day Out

Ever-reliableSalesperson

This research was done as a part of the pitch for a leading fashion brand in India

Window Shopping

Friend’sOpinion

Family’s Day Out

Ever-reliableSalespersonShopping

has been a

Social

EXERCISE

This research was done as a part of the pitch for a leading fashion brand in India

Online

SHOPPINGEXPERIENCE

DISCOVER VALIDATE PURCHASE

This research was done as a part of the pitch for a leading fashion brand in India

Mobile Apps& Websites

Convenience

Doorstep Delivery

Returns & Refunds

This research was done as a part of the pitch for a leading fashion brand in India

Mobile Apps& Websites

Convenience

Doorstep Delivery

Returns & RefundsShopping

has become an

ISOLATED

PRACTICE

This research was done as a part of the pitch for a leading fashion brand in India

Redefining

SHOPPINGEXPERIENCE

DISCOVER VALIDATE PURCHASE

This research was done as a part of the pitch for a leading fashion brand in India

Redefining

SHOPPINGEXPERIENCE

DISCOVER VALIDATE PURCHASE

ONLINE ENGAGEMENTThis research was done as a part of the pitch for a leading fashion brand in India

ONLINE ENGAGEMENT

Gamification Connecting& Sharing

SocialReferrals

Contests Incentivized Participation

DiscussionForums

This research was done as a part of the pitch for a leading fashion brand in India

Let’s Dive into the

MOBILE FASHION NETWORKThis research was done as a part of the pitch for a leading fashion brand in India

RoposoFashion Social Network

The users can click their picturesshare it using a hashtag, in asimilar format as Twitter.

Others users can follow you andkeep a track of your updates andtips

http://apple.co/1UWyUFy

This research was done as a part of the pitch for a leading fashion brand in India

Just VisualVisual Search

The visual search allows the user to search for a product byclicking a picture or uploading an image. Visual Searchchampioned by JustVisual has been effectivelyimplemented by eCommerce giants such as Flipkart

http://justvisual.com/

This research was done as a part of the pitch for a leading fashion brand in India

StylebookDress Calendar

There can be a wardrobe/closetsection where user uploadsimages of individual clothes. It'sintegrated with a calendar havingevents, travel and personalschedule. So a user can planclothes to wear, laundry and thebrand can suggest new look forspecific events say New yearparty or Diwali

http://apple.co/1cD70FV

This research was done as a part of the pitch for a leading fashion brand in India

ShelfariVirtual Wardrobe

A user can build a virtual wardrobe online and display it tothe other member of the community

http://www.shelfari.com/

This research was done as a part of the pitch for a leading fashion brand in India

MyntraStyle Forum

A community/platform for sharing and curating styles withpersonalized 'style boards' (Instagram integration) withindividuals able to follow other's style boards. By keeping atrack of personalized choice of clothing and brand canprovide individual recommendations

This research was done as a part of the pitch for a leading fashion brand in India

GoodreadsCommunity Discussions

The users can ask questions related to specific products tothe community members and seek validation to make thepurchase decision

This research was done as a part of the pitch for a leading fashion brand in India

WhispIn-App Instant Messaging

The in-app chat feature lets usersshare product images and chatwith each other while shopping.

Whisp is the pioneer of in-appmessaging that has beenimplemented lately by Flipkart(Ping) and Snapdeal (Shopo)

This research was done as a part of the pitch for a leading fashion brand in India

PSDeptPersonal Style Consultant

We can have a style consultantwho can analyze the choice ofclothes and latest trends. This canbe a weekly newsletter andpeople can post questions to thementor. There could also becommunity based questions. Likediscussing the style in a particularInstagram photo of a celebrity

http://apple.co/1Q7EjJ6

This research was done as a part of the pitch for a leading fashion brand in India

In-app Contests

This research was done as a part of the pitch for a leading fashion brand in India

Gamification

The users get instant gratification basis their engagement onthe app. Gratification could be on the basis of time spent onthe app, interactions with other users, popularity etc

This research was done as a part of the pitch for a leading fashion brand in India

StylectPersonalization

Popular as “ The Tinder for Shoes,"this app helps you find thefootwear of your dreams by swipethrough over 50,000 shoe styles.

This feature can help you tounderstand the likes andpreferences of your customer

All the likes can be clubbedinto specific theme e.g Formaloffice wear, that can on abroader level also act as sub-categories for users to searchtheir preferred options

http://apple.co/1Q7HEYv

This research was done as a part of the pitch for a leading fashion brand in India

TitanSocial Referrals

Encourage the customers who have purchased the productto share on social platforms. By integrating social platformswith the app we can enable the customers to be the brandambassadors

www.titan.co.in

This research was done as a part of the pitch for a leading fashion brand in India

New-age Online Fashion Network

Connected Through Social Networks

Powered by Online User Community

Facilitated by Innovative Features

This research was done as a part of the pitch for a leading fashion brand in India

THANK YOU