Building ad-supported software often requires balancing the line between what advertisers want and how your user experience works. In this talk, we will review the core tenets behind building software (as a startup or a larger company) that marketers will want to pay for and users will enjoy engaging with.
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@jackk The Concepts Behind Thinking User First in Consumer
& Ad Product Development BUILDING FOR THE USER Jack Krawczyk
@JackK
@jackk Hello, Im Jack.
@jackk Ive had the opportunity to work on some fun
products
@jackk If Ive learned one thing You do not build ad products
for advertisers.
@jackk If Ive learned one thing You build ad products for
users.
@jackk If Ive learned one thing What is good for the user is
good for the advertiser.
@jackk All good ad products are good consumer products
first.
@jackk So What makes a good consumer product? Im glad you
asked.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward The current activity,
location or mindset of your user.
@jackk Context Trigger Activity Reward The moment that inspires
turning to your product.
@jackk Context Trigger Activity Reward The thing that people do
when they use your product.
@jackk Context Trigger Activity Reward The warm and
fuzzies.
@jackk Real World Examples
@jackk Context Trigger Activity Reward Out with friends, doing
something fun, feeling amorous.
@jackk Context Trigger Activity Reward This moment reminds me
of someone.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward I feel more connected
with my friends.
@jackk Real World Examples
@jackk Context Trigger Activity Reward Im interested in buying
a house.
@jackk Context Trigger Activity Reward I need to know whats
available.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward Im going to check out
those 3 houses.
@jackk Real World Examples
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward Im about to start an
endeavor.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward The music keeps me
company.
@jackk Real World Examples
@jackk Context Trigger Activity Reward Im feeling lonely.
@jackk Context Trigger Activity Reward Im feeling lonely.
@jackk Context Trigger Activity Reward Im going to find someone
for this weekend.
@jackk Context Trigger Activity Reward
@jackk Context Trigger Activity Reward Date set for this
weekend!
@jackk Whats the common story between these?
@jackk
@jackk All good ad products are good consumer products
first.
@jackk Every good product does one thing
@jackk One feature will drive the majority of your usage. Make
it count.
@jackk
@jackk Secondary Features
@jackk
@jackk Secondary Features
@jackk Every good product does one thing Thats what you build
your ad product to do.
@jackk Native Advertising Paying for the right to become a part
of the user experience.
@jackk I read posts to catch up with the people I know.
Facebook
@jackk Facebook
@jackk I read stories that make me laugh. Buzzfeed
@jackk Buzzfeed
@jackk I listen to audio. Pandora
@jackk Pandora
@jackk Native Advertising Aligning your ads with the user
context, trigger, activity, and reward.
@jackk All good ad products are good consumer products
first.
@jackk Q & A Hit me up! @jackk
linkedin.com/thepolishjack