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2012 Association International Conference Building and Nurturing Global Online Communities May 1, 2012 2:45p.m. Bonnie Koenig and Amy Sample Ward #asaeintl

Building and Nurturing Global Online Communities

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This presentation was given by Amy Sample Ward and Bonnie Koenig at the 2012 ASAE International Conference in Washington DC. Learn more at http://amysampleward.org and http://goinginternational.org

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Page 1: Building and Nurturing Global Online Communities

2012 Association International Conference

Building and Nurturing Global Online Communities

May 1, 2012 2:45p.m.

Bonnie Koenig and Amy Sample Ward

#asaeintl

Page 2: Building and Nurturing Global Online Communities

Who we are

Amy Sample WardMembership DirectorNTEN: Nonprofit Technology Network

Who are you?

Bonnie KoenigPresidentGoing International

Page 3: Building and Nurturing Global Online Communities

Why an Online Community?

Engagement

Page 4: Building and Nurturing Global Online Communities

Why an Online Community?

Asynchronous

Page 5: Building and Nurturing Global Online Communities

Why an Online Community?

Offline

Page 6: Building and Nurturing Global Online Communities

Your Organization

In order to be successful as an organization supporting a community, you must have:

– Culture to listen and follow

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Your Organization

In order to be successful as an organization supporting a community, you must have:

– Culture to listen and follow– Staffing to support community engagement

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Your Organization

In order to be successful as an organization supporting a community, you must have:

– Culture to listen and follow– Staffing to support community engagement– Permission to take action

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Building the Community

Four core stages of launching an online community platform:

1.Catalyzing / Creating

Page 10: Building and Nurturing Global Online Communities

Building the Community

Four core stages of launching an online community platform:

1.Catalyzing / Creating2.Launching

Page 11: Building and Nurturing Global Online Communities

Building the Community

Four core stages of launching an online community platform:

1.Catalyzing / Creating2.Launching3.Enhancing and Expanding

Page 12: Building and Nurturing Global Online Communities

Building the Community

Four core stages of launching an online community platform:

1.Catalyzing / Creating2.Launching3.Enhancing and Expanding4.Transforming and Transition

Page 13: Building and Nurturing Global Online Communities

Building the Community

Throughout all 4 stages, you must incorporate:

• Feedback from all stakeholders (full circle)

Page 14: Building and Nurturing Global Online Communities

Building the Community

Throughout all 4 stages, you must incorporate:

• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)

Page 15: Building and Nurturing Global Online Communities

Building the Community

Throughout all 4 stages, you must incorporate:

• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)• Sustainability (for yourself and community)

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Special aspects of online global

There are 3 main considerations for using an online platform with a global community:

• Different comfort levels with online interactions among members of association

Page 17: Building and Nurturing Global Online Communities

Special aspects of online global

There are 3 main considerations for using an online platform with a global community:

• Different comfort levels with online interactions among members of association

• Different types of technical options / programs

Page 18: Building and Nurturing Global Online Communities

Special aspects of online global

There are 3 main considerations for using an online platform with a global community:

• Different comfort levels with online interactions among members of association

• Different types of technical options / programs• Challenges in different parts of world (bandwith, etc...)

Page 19: Building and Nurturing Global Online Communities

Special aspects of online global

To influence each element, you should:

• match functionality to the content members want to use/access

Page 20: Building and Nurturing Global Online Communities

Special aspects of online global

To influence each element, you should:

• match functionality to the content members want to use/access

• match language needs to platforms that can support it

Page 21: Building and Nurturing Global Online Communities

Special aspects of online global

To influence each element, you should:

• match functionality to the content members want to use/access

• match language needs to platforms that can support it• identify goals early on to help prioritize functionality

options, adoption metrics, etc.

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Case Study: TechSoup Global

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Case Study: NetSquared

Page 26: Building and Nurturing Global Online Communities

Case Study: NTEN

Page 27: Building and Nurturing Global Online Communities

Case Study: NTEN

Page 28: Building and Nurturing Global Online Communities

Our Tips

To help your efforts be most successful, we suggest:

• Make it simple• Platform should be accessible (easy to use)• Moderators / empower people• Online-offline attention• Time• Partnerships

Page 29: Building and Nurturing Global Online Communities

Discussion

In your association, are you:

• Currently supporting an online community?• What are your struggles?• What are your successes?• What are your questions!

Page 30: Building and Nurturing Global Online Communities

Resources• http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-

community-building/

• http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/

• http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/

• http://www.goinginternational.com/american-academy-of-pediatrics-helping-babies-breathe/

• http://globalscale.wikispaces.com

Books & Collections:We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com

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Contact InformationBonnie KoenigPresidentGoing International(773) [email protected] http://www.goinginternational.com

Amy Sample WardMembership DirectorNTEN: Nonprofit Technology [email protected] or [email protected] http://amysampleward.org