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Bug Labs introduces Gadget Development Program to help companies and individuals with wireless hardware development.
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Wireless Innova-on Pla/ormBug Labs’ Blueprint for 2010
Thursday, February 11, 2010
What if...
...wireless hardware development were as easy
as application development?
Thursday, February 11, 2010
What if......you could extend what Apple® has done for application development...
© 2010 Apple Inc.
Thursday, February 11, 2010
Opportunity
Gadget Developer ProgramThe fastest path from prototype to market.
1. PrototypeDevelop your device using the pre-certified prototyping toolset and the wealth of technical resources in the Gadget Development Center
2. Produce 3. DistributeQuickly move to pilot and full production using integrated Gadget Development and Deployment Platform.
Distribute your new gadget using retail and online stores and quickly reach your audience quickly and economically.
...and apply it to hardware?
Thursday, February 11, 2010
Revolution
You’d unlock an explosion of innovation in hardware.
Thursday, February 11, 2010
Long Tail of Electronics
Today's Approach – a few devices for the millions - Cellphones - GPS- Digital Video- Smartphones
New Markets – millions of devices for the few - Vertical markets - Personalized, networked devices
$171B $171B +
Thursday, February 11, 2010
HealthCare Auto CRM
ERPSCM
Home M2M Hundreds more...
TelemedicineDisease ManagementDrug complianceWellness/Prevention
EnergySecurityMedia
TelemetryEnergyMedia Utilities
Retail/CPGLogisticsIndustrial
Long Tail of Electronics
Thursday, February 11, 2010
Confidential
Wireless Innovation Platform• Pre-certified BUG product development system• Network/Cloud services
– Bundled air-time, off-the-shelf wholesale packages– API access programs + BUG web apps– Security - authentication, encryption services
• Support Services– Billing, reporting, call center
• Distribution– Retail, online– Direct, channel
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How It Works
1. Prototype 2. Produce 3. Distribute
Three Phases
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Prototype• Prototype new device with BUG hardware• Develop apps with integrated BUG SDK• Take advantage of BUG cloud services/apps• Use certified access to wireless network
– Seamless connection - turn it on and youʼre on– Incorporate exclusive network APIs into app
• Rapidly iterate, get feedback, iterate again• When itʼs right, proceed to step 2...
Thursday, February 11, 2010
Qua
ntity
Degree of Integration
100s
1000s
100k
1M+
ODMLow-friction path to mass markets
BUG Prototype BUG Semi-customLimited Deployment BUG Full Custom 3rd Party
Full Custom
Quantity1 - 50
Quantity100+
Quantity1k - 10k
Quantity>100k
Est. Cost>$500/unit
Est. Cost*<$500/unit
Est. Cost*< $300/unit
Est. Cost*<$100/unit
Bug Labs
* Per unit cost, not including Non-Recurring Expenses (NRE)
Produce
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Distribute
• Distribute online via BUG Gadget Store• Distribute via Bug Labs Partnersʼ
– Retail outlets– Online stores
• Take advantage of Bug Labs Partnersʼ– Support services
• Billing and reporting• Call center• Security - authentication, encryption
Thursday, February 11, 2010
Confidential
Benefits
• Fastest, most economical way to develop and bring to market new wireless devices
• Open source IP decreases transaction costs• Certified hardware and pre-negotiated air
time plans removes administrative hurdles• Enables the Long Tail of Electronics!
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Confidential
Thank You!
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