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This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
How mobile
is the future of
television
Marie Lora-MungaiFounder and CEO, Buni TV@marieloramungai@bunitv
United-States: 1/8,000 people
Africa: 1/6,000,000 people
Number of cinema screens
India: 1/100,000 people
6,739,000
Pay-TV subscribers in Africa
Mobile subscribers in Africa
700,000,000In urban centers: 60% smartphones or internet-enabled* *McKinsey
Africans spend
on mobile
Youths spend more on airtime than onanything else
Variety of payment methods
Watching video/listening to musicis the 3rd most frequent activity
after social media and emails*Source: McKinsey - Rise of the African Consumer Report (2012
700,000 uniques
55% from Africa
40% from mobile
is leveraging the mobile
revolution
The end of piracy?
will change
media consumption patterns
TV Cinemas Pirated DVDs TV Cinemas Pirated DVDs Buni TV
…and disincentivize pirates.
Could the internet
fully replace
television?
92% of 18-34 year olds want VOD streamed everywhere
and anywhere
94% would feel more positively about networks
that offer VOD streamed everywhere
In the US: the cord-cutting
phenomenon
In Africa
We’re in the midst of
a TV explosion
Solving the issues of
speed and accessibility
In Nairobi: Wifi in matatus
Soon:
African
cord-cutters
Yes to short form content…
But yes also to long form content
being consumed on mobile
60% of Kenyans use their mobile in bed**InMobi
The future is in data-driven,
customized content
BBC miniseries remake + Kevin Spacey + David Fincher = huge success for Netflix
Mobile platforms
are entering the
content game
’s first experiment with
data-driven content
THE PRESIDENT: A controversial film
A campaign slogan:
“Banned in Cameroon,
FREE on Buni TV”
Press release, new trailer, social media
THE PRESIDENT campaign results
• Press articles in 10+ publications
• Link to the film shared by influencers
• 8,407 views
• Douala and Yaounde in top 5 cities
• Overwhelmingly positive responses from viewers
For mobile to be the future of television:
Technical requirements must be met
Be in the content game
Do not passively distribute but foster discovery
and actively market the content