Bsm wk i_su12

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Session I:Beginning Social Media

Professional Certificate in Digital & Social MediaInstructor: Yadira Galindo [email protected]

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Welcome!• I’m Yadira Galindo, your tour guide through

the wonderful world of Beginning Social Media.

• Former print reporter turned public relations specialist and now lecturer

• Email: [email protected]

• Cell: 619-379-3977 (text okay)

• You can find me online! • Facebook (yadira.galindo)• Twitter (yadira_galindo)• LinkedIn (yadiragalindo)

• Class introductions• Name, short bio, SM experience• Why are you here?

Me, or at least me on Yahoo!

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Agenda• We have a lot to cover over the next four

weeks. Fasten your seatbelts!

• Pass out syllabus• Introduce BSM Online

• Online classroom for BSM on Facebook

• “Secret” group

• Post link to article, comment on two others weekly

• Ask questions! Engage!

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Requirements • Weekly attendance

Sign-in required! With only four weeks in the course, missing a class could adversely impact your grade!

• Completion of weekly reading & written assignments posted to BSM Online weekly

• Participation in class & on BSM Online

• Final project will be discussed in further detail in Session II & III

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Course Overview• According to the course description,

we are going to be very busy!

• Introduction to web-based social media tools. Get a broad overview of applications such as Facebook, Twitter, LinkedIn, Pinterest and YouTube as media professionals’ tools. Class explores engagement, managing social networks and delivering quality content. Other topics include web branding and promoting a brand across platforms.

Note: Social media is a constantly evolving topic of discussion. For that reason, the changing times could result in a change in the syllabus. Stay tuned!

Course Overview You are here, so the assumption can be

made that you understand the influence and impact social media can have for a media professional in today’s fast-paced world.

6More: http://www.socialnomics.net/2011/06/22/social-

media-revolution-3-video-long-version/

Course Overview

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Facebook got a timeline, And a new toy …

Course Overview

8More: Pinterest is Now the No. 3 Social Network in the U.S. [STUDY]

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Course Overview• Goals & Objectives

The point isn’t to learn the ins and outs of every one of the latest social networking trends.

Instead, it is to …

understand the hows and the whys,

use it to enhance your online brand and expand your reach as a media professional,

and embrace the ability to adapt regardless of the tools.

Because they will change!

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Let’s Get Started!

Social media literacy & citizenship

To promote content and drive traffic

Open dialogue with the community they are trying to reach

Research and news gathering

Crowdsourcing and building a community of resources

News & information publishing

Blog & website integration

Build a network

Establish a personal brand

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From Teaching Social Media, mashable.com

When the BSM class began the discussion was about how media professionals could simply and easily use social media.

The slide looked something like this.

Social media literacy & citizenship

To promote content and drive traffic

Open dialogue with the community they are trying to reach

Crowdsourcing and building a community of resources

News & information publishing

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Over time, the discussion evolved.

Using Using Well

Social media factor in organic SEO

Customer service extending beyond the 1-800 number

Crowdfunding, recruitment of talent & hiring

Crisis management & direct-to-audience messaging

More than a wallflower: Engagement & quality content

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• In the sports world, the most successful teams have a great playbook, a strategy they employ to win a game.

More than a wallflower: Engagement & quality content

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• Develop a social media strategy!

Define goals and objectives

Pinpoint your audience

Identify potential evangelists/super-sharers

Audit your resources (I mean really audit!)

Encourage and reward buy-in internally

Establish a social media protocol

Start using social media

Measure resultsFrom How the heck do I start building a social media marketing strategy?, Green Buzz Agency

Looking good:Making your profile count

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• Photos:• Do not settle for the egghead

or the shadowman. Be you. Illustrate who your are. Be your brand.

• Select a headshot that captures you as you really look.

• Use the same photo across applications and save the image with your name. SEO!


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• Usernames:• Be you. Be your

brand. Not @hottiemom74. Or @tipsytommy.

Tip: To see if your desired name is available across all social media platforms, check out the social media tool, NameChk. The tool will search 159 social media networks to see where your name has been used or not. – Social Media Today

• If you do, change it. Like yesterday. How. Favorite taken? Ideas.

• Take time to customize URL in Facebook, LinkedIn, etc.

• Keep it short.

• Avoid inclusion of corporate labels. You never know …


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• Bio:• No bio = less followers.

• Be you. Be your brand. Don’t be Bob Dylan song lyrics. Bleh.

• It’s only 160 characters. Use the space wisely.

•Identify and include keywords that describe you, your business, your interests. Who you would follow. Birds of feather …

•Do add a website URL. Help friends/fans/followers/connections.

•Be consistent across applications.

Social Media 101: Twitter, Part I

• Think of Twitter as a mini-blog. Or, to be more exact, a micro-blog.

• Allows users to send text-based updates called tweets, up to 140 characters long.

• Over 140 million active users as of 2012 generate over 340 millions tweets daily.

• Service is public by default and it is far more accessed by mobile device than by desktop.

• Demographic is older, newer to social media. Also, slightly more women.

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Twitter was founded in March 2006, but soared in popularity after 2007 SXSW.

More on Wikipedia.


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Anatomy of Twitter


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Do you know? Why should I use it?

1. Micro-blogging2. Quick answers3. Finding a job4. Text-meets-conference call5. Venting (Keep it clean)6. Keeping up with your team7. Movie, restaurant reviews8. Political, social causes

1. Tweet2. Follower3. Retweet (RT)4. @reply5. Hashtag6. Direct Message (DM)

7. Trending Topics8. Twitter Search


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Finding my Twitter voice

1. @Replies2. Retweets3. Blog Posts4. “As-It-Happens” Updates5. Photos6. Questions7. Answers8. Maladies9. Celebrations10. Digital small talk

Do:Be helpful.

Engage.Share.

Don’t:Be annoying.

Be toxic.Be illiterate.

Whine.

Do:Be helpful.

Engage.Share.

Don’t:Be annoying.

Be toxic.Be illiterate.

Whine.

Technology

Bsm wk i_su12