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Date: March 12 th 2011 Presented by: Cody Harris & Brock Holzer

Brock Holzer, Snap Appointments

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Presentation during The Lean Startup SXSW by Brock Holzer, Snap Appointments.

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Page 1: Brock Holzer, Snap Appointments

Date: March 12th 2011 Presented by: Cody Harris & Brock Holzer

Page 2: Brock Holzer, Snap Appointments

Our Professional Team The short list of who’s who

Cody HarrisFounder, development lead, design, systems management, and strategy

MBA from Arizona State - W.P. Carey School of Business - 2010

Over 12 years of experience with web development and systems management

Brock HolzerCo-founder, business development, web development, and strategy

Founder of Synapse Systems - 2000

Over 13 years experience managing information technology and entrepreneurship

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Brief HistoryConceptualized in 2005. Originally focused on Salons (SnapSalon.) Disappointment with open standards adoption among calendars at that time. Put on Hold. Restart in 2010 after completing grad school. Brock joins to drive to completion in July. March, 2011 Launch!

Page 3: Brock Holzer, Snap Appointments

What is SnapAppointments?o A "client" destination

o Our vision is to become the first place people go when looking to book appointments with service-based businesses.

o An effective web app for managing you and your employees’ appointment book.

o Schedule / Appointment Management

o Client Management (basic CRM)

o Appointment Reminder / Promotion Engine

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Page 4: Brock Holzer, Snap Appointments

Let’s look at some featuresThe Dashboard (stats at a glance)

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Page 5: Brock Holzer, Snap Appointments

Online (AJAX) Calendar

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Portal Features

Page 6: Brock Holzer, Snap Appointments

Adding an Appointment

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Portal Features continued

Page 7: Brock Holzer, Snap Appointments

Portal Features continued

Client Management (Basic CRM)

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Page 8: Brock Holzer, Snap Appointments

Client-Side featuresBusiness Listing Page

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Page 9: Brock Holzer, Snap Appointments

Client-Side features continuedBooking Module

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Page 10: Brock Holzer, Snap Appointments

The MarketMassive Appeal in a Virtually Untapped Market

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Millions of appointment-oriented businesses in the US alone:

o 1,150,000 Attorneys

o 350,000 Salons & Spas

o 150,000 Dentists

o 25,750 Outpatient Care Centers (clinics)

o Hundreds of thousands of entrepreneurs and service-oriented business owners.

According to the Bureau of Labor Statistics Occupational Outlook Handbook

Page 11: Brock Holzer, Snap Appointments

San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time

Page 12: Brock Holzer, Snap Appointments

TimelineEverything starts with an idea.

o Nov. '05 - Registered the domain SnapSalon.com

o Started development.

o Dec. '05 - Realized this could and should be bigger than salons.

o Registered SnapAppointments.com

o May '06 - Disappointed with the adoption of open standards among calendar apps

o Oct. '06 - Put the idea on hold (No plan to return)

o Aug. '08 - Went to grad school and obsessed about it

o May '10 - Graduated and dedicated every free second to finishing the project

o July '10 - Brought on my long time friend and now partner Brock Holzer

o Mar. ’11 - Launched v1.0 of SnapAppointments

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San Francisco, CA 94131T: 415-294-1815

SnapAppointmentsClick, Book, and Arrive On Time