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Digital Communications Conference Everyone's talking about...integration Dr Charmaine Griffiths, Multimedia Programme Director, British Heart Foundation

British Heart Foundation: Everybody's talking about integration

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Dr Charmaine Griffiths, British Heart Foundation www.charitycomms.org.uk/events

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Page 1: British Heart Foundation: Everybody's talking about integration

Digital Communications Conference

Everyone's talking about...integration

Dr Charmaine Griffiths, Multimedia Programme Director, British Heart Foundation

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Our story: Communications that make a difference

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Meet Alec

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Why integrate?

Millward Brown 2011

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A 360 approach

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Bought

Owned

Earned

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Planned

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Reactive

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Responsive imagery & animation

Web clips

Donation drivers

Supportdrivers

Story Build

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Greatest Kiss Video

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Objectives, Messages and Priorities

Integrated channel planning

Act

ivity

Act

ivity

Act

ivity

Act

ivity

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@iCharmaine

[email protected]