Consumer Behavior

British Airways - Environmental

policy

Preparer by Pey samedy and Yi somphos

Content

•  Background •  Introduction •  Aviation and the environment •  The British Airways environmental policy •  BA tour operations and environmental policy •  Conclusions •  Discussion points

v Background

•  British Airways is the world’s leading international airline and one of the most profitable.

•  More recently, 'Environmental Campaign’

²  Introduction •  In recent years, Business Successful. •  long-term development concentrating in Operational efficiency and improving marketing and customer services. •  In 1995/96, the company launched a three-year plan. customer service , the increase in leg room , substantially . •  In the late 1990s, that it was committed to the environment. •  To monitor progress in this regard, the company publishes annually an Environment Report.

£ million 2004/05 2003/04

Turnover 7 813 7 560

Operating profit (£m) 540 405

Operating margin (%) 6.9 5.4

Manpower (MPE) 47 472 49 072

Passengers (m) 35.7 36.1

Cargo (000 tonnes) 877 796

Available tonne km (m) 22 565 21 859

Revenue tonne km (m) 15 731 14 771

Revenue passenger km (m) 107 892 103 092

Passenger load factor 74.8 73.0

Aviation and the environment

²  The potential for damage to the environment as the demand for air travel increases, has been recognized and documented by many

commentators.

²  The European Community’s programmers of policy and action on the

environment, ‘Towards Sustainability’, specifically targets five sectors.

The British Airways environmental policy

²  Individual departments. ²  The transparency of the environmental policy and the method of

reporting its activities in the Annual Environmental Reports has brought considerable recognition to the airline.

Staff All staff are responsible :

ü complying with environmental standards and procedures ü notifying management and supervisors of potential hazards ü avoiding needless wastage of energy and materials Line management

Line managers must: ü  establish individual responsibilities, objectives and accountabilities ü  develop and maintain procedures ü  monitor implementation of procedures and working practices ü  ensure that a statement of environmental impact ü  provide channels for employees and contractors

BA tour operations and environmental policy

ü investigate and report all environmental incidents ü  set quality standards covering relevant discharges and disposals ü  review regularly the use of materials and energy in order ü  maintain accurate and comprehensive records ü  report any breaches to the relevant regulatory bodies

Director of Safety, Security and Risk Management and Head of Environment. Authority for environmental matters is devolved through the Director of Safety, Security and Risk Management to the Head of Environment who is responsible for: ü  periodic assessments, audits and review ü  provision of support and advice on environmental matters ü  promoting workable procedures, codes ü  encouraging initiatives to implement this policy, and research ü  active co-operation by British Airways ü  keeping staff, relevant authorities and, as appropriate, ü  interpreting and ensuring implementation

British Airways will strive to improve its environmental and social performance and to contribute to a better quality of life for everyone, now and for generations to come.

This will be achieved by: ü  aiming to improve our economic, environmental and social ü  identifying significant aspects and impacts of our activites ü  setting clearly defined objectives and targets addressing our environmental and social issues ü  meeting or exceeding requirements of relevant rules and regulations ü using natural resources efficiently, minimizing waste and harmful releases to the environment ü  working constructively with organizations concerned for communities, society and the environment

British Airways social and environmental policy

ü  raising awareness of environmental and social issue

ü  undertaking open dialogue on our environmental and social

programmers

ü engagement on relevant major public policy issues such as climate

change

ü  providing support, advice and training to staff on matters relating to

our environmental and social performance

ü monitoring, auditing and reviewing our performances

ü regularly reviewing policies and management systems in these

areas in order to drive for continual improvement

British Airways will continue their long-term environmental policy and will be trying to communicate their successes via different communication mediums, including their Annual Environmental Report. Work will continue on trying to encourage people to take a more responsible attitude to tourism in co-operation with such bodies as the World Wildlife Fund (WWW).

Customers at present, however, seem to have a limited interest in environmental measures, and seem to be more interested in other features such as destinations, facilities, entertainments and price.

Conclusions

Tourism Concern – pushing forward the debate about what is good or bad tourism and questioning the direction in which the industry

should be moving.

o  Campaign for Environmentally Responsible Tourism (CERT)

encourages awareness and feedback on experiences as a tourist.

o  The International Hotels Environment Initiative (IHEI) – targets the hotel sector and encourages positive action.

o  ASTA (American Society of Travel Agents Inc.) and PATA (Pacific Asia

Travel Association) have published codes of practice.

Organizations established to raise awareness of issues relating to bad tourism practice

1. Life-cycle analysis of a holiday destination The company commissioned a detailed study of the

impacts of their product at a specific destination – the Seychelles.

2. Earth wise guide

The British Airways brochure for travel from the UK

contains a panel of environmental guidelines for holiday-makers. 3. Traveller donation schemes

Some brochures contain details of donation schemes in

support of conservation projects in places such as Kenya, India,

Thailand, Venice, Florida and California.

British Airways Holidays environmental programmers and initiatives 1990s

Fragile Earth – Wherever you go be a friend to the environment British Airways Holidays is committed to improving environmental practice and performance in all aspects of its business.

Travel wisely ü Find out as much as you can about the wildlife, culture and history of your destination. ü  Support the local economy by using locally-owed services and buying regional produce ü  Don’t buy products like ivory, coral or tortoiseshell, which are made from endangered species. ü  Corals are living creatures, easily damaged just by touch. ü  Protect the local environment – dispose of litter carefully andavoid disturbing or damaging wildlife or plants. ü  Conserve energy, turn off lights and air conditioning, and save

water. ü  Ask permission before taking photographs of local people, show respect for religious symbols and rituals

Earthwise guide

ü Dress modestly particularly outside the main tourist areas.

ü  You can help conservation efforts by visiting parks and reserves. Your

support will encourage local authorities to protect their heritage.

ü If you witness or encounter environmental abuses, please write to the

country’s tourist board or an environmental organization. If you have any

comments or suggestions we would be glad to hear from you.