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This is a brief overview of some of the tools available to anyone looking to carve a social media strategy.
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Social Media Guide
Tools and Technologies
What Do I do?
• BlackBerryCool.com – Leading BlackBerry blog dedicated to news, reviews and community.
• Pretzil.com – A loyalty platform for smartphone apps.
• WickidApps.com – An app company with a leading BlackBerry photography app.
• Brooklyn Themes – Develop BlackBerry Themes in partnership with local design firm.
What We’ll Cover
• Facebook• LinkedIn• Twitter• Blogger• Tumblr• Wordpress• Posterous• What tools do I use?• Resources
Facebook – Friends
Benefits• Ubiquity (mobile and desktop)• Enormous user base (500M+)• Facebook Connect• APIs and platform developmentDrawbacks• Closed system (no contact export)• Low involvement (“Like” versus Comments)
LinkedIn - Professional
Benefits• Professional network• Application plugins• Event managementDrawbacks• Limited API and platform development• Smaller user base• Some features still in beta (companies)
Twitter – The Pipe
Benefits• Open API• Trends and analytics• Content discovery and pipe valueDrawbacks• Limited profiles• 140 characters (could be positive)
Blogger – Personal
Benefits• Google product (updates and innovation)• Account management• SimplicityDrawbacks• Limited customization• Proprietary platform• Difficult to effectively monetize
Tumblr – Art and Fashion
Benefits• Simple and elegant• Engaged and focused communityDrawbacks• Limited sharing (internal > external)• Closed platform• Often times too simplistic
Wordpress - Business
Benefits• Open source and fully customizable• Easy to manage a business• Widget developer communityDrawbacks• Security holes• No real community• Limited for free use
Posterous – Easiest
Benefits• Incredible sharing options• Easy and simple posting• Ubiquity (post from anywhere)Drawbacks• Limited customization• Not much community• Startup and may not have longevity
What Tools Do I Use?
• What is the goal?– Make money?– Engage community?– Personal brand?– Marketing?
• Who is your demographic?• Technical competence• Size of team and skill sets• Content focus
Resources
• Mashable• Ars Technica• Business Insider• ReadWriteWeb• TechCrunch• VentureBeat• The Next Web• Wired