Digital Journey in The Physical World

Great Businesses Are Built on Solid Foundations • Gimbal was born within Qualcomm Labs

• Gimbal first commercial in December 2012 with Blogwatcher, Dentsu, Recruit in Japan

• Proximity beacons distributed at Uplinq 2013

Since Uplinq 2013:

• NFL, Miami Dolphins and Titan have all come to fruition…

• Two versions of Bluetooth Smart beacons have been deployed… announcing S21!

• Qualcomm carved out Gimbal as an independent business

• Explosion of interest from leading sports teams, entertainment venues, retailers and developers with incredible new use cases:

• Yinzcam, Gamestop, Verve, USTA

Gimbal enables you to…

• Bridge the digital and physical worlds

• Create meaningful relationships built on trust

• Deliver relevant content; when and where it matters to them

• Gain insight into your user’s unique interests and precise location

Gimbal Platform

Use the Gimbal SDK to empower your application…

…then manage it through Gimbal Manager

Advanced Geofencing

Proximity Beacons

Audience Knowledge

Privacy & Security

Notifications

Communication Management

Enterprise Geofence/Beacon

Management

Analytics & Reporting

We provide tools including beacon hardware, a SDK, a manager portal with APIs for both iOS and Android

Gimbal Geofencing Macro-level engagement

• Manages unlimited geofences

• Incorporates thousands of Maponics geofences

• Supports polygonal and radial fencing

• Battery optimized and always on

• Runs on proprietary engine on the client

• Uses cellular, Wi-Fi, and GPS as inputs

• Bluetooth® Smart

• Configured to Apple’s iBeacon specification

• Minimal battery consumption

• Ultra secure transmissions

• Multiple form factors with configurable settings

• Work both indoor and outdoor

• Gimbal Manager can manage all beacons

Gimbal Proximity Beacons Not all beacons are created equal

Aggregated, anonymized analytics to help you better understand your user data so you can:

• Measure app adoption and activity

• Learn user trends

• Segment users then apply segmentation

• Analyze foot traffic and dwell time

• Identify repeat visitors

• Measure merchandising effectiveness

• Know which campaigns drove engagement and visits

Analytics & Reporting

• Privacy for the end-user

o Requires opt-in upon install

o Must offer opt-out and/or delete in the app settings

o Each feature has been TRUSTe certified

• Designed for secure & private data storage

• Keeps end user personally identifiable information (PII) on the device; not in the cloud

Gimbal Privacy

Gimbal in Action…

Understand each consumer’s specific interests and precise location within your venue

Venues & Stadiums: Changing the Game

• Send personalized greetings

• Direct them to the shortest lines

• Point out interesting facts or history

• Provide special access for sponsors

• Personalize offers, digital signage or promotions

• Expand engagement with your app before and after the event

• Send geo-targeted and proximity notifications in real-time

LA County Museum of Art

• Uses Gimbal geofencing and proximity beacons to

provide exhibit, event, art info based on user’s

location within the museum

• Uses Gimbal to enhance convention experience by

delivering hyper location content, analytics and

marketing messages to convention attendees and show

managers

San Diego Convention Center

Museums & Convention Centers:

Tribeca Film Festival

• Gimbal SDK integrated Tribeca Film Festival

2014 app

• Installed Gimbal proximity beacons in the

event venues and theaters

• Provide film info, screen times, ticketing

service and survey for movie goers when users

are nearby the event place or theaters

SXSW

• Enabled proximity for the official SXSW

application

• Allowed enriched and personalized attendee

experience and expedited registration

Festivals & Events:

Brands & Retailers: Show Showrooming the Door Offer personalized shopping experience that enhances the quality and frequency of customer visits by:

• Welcoming them into your store

• Highlighting deals or new products near them

• Knowing user account information and loyalty status

• Reminding them of the benefits of your private label card

• Providing a depth of product knowledge

• Understanding shopping habits, dwell time and traffic patterns to customize a personal shopping experience and optimize in-store operations

• Protecting their privacy and security

Smart marketers are using Gimbal to:

• Increase the value and effectiveness of push notifications

• Provide better understanding of consumer traffic patterns

• Deliver timely content based on actual location, instead of inferred

• Engage customers without compromising the user’s mobile experience

• Reduce “digital chatter” by delivering content they care about

• Turn real world marketing assets into digital experiences

Advertisers & Mobile Solution Partners

Gimbal Beacons in Public Places Gimbal proximity beacons are installed on outdoor advertising properties so now

you can:

• Securely reach your target audience in public places and analyze and drive

traffic

• Further enhance the relevance and timeliness of consumer engagements

• Ensure consumer privacy with opt-in/opt-out requirement

• Offer new business and revenue opportunities

• Access public geofences and beacons from the Gimbal Manager

The Race is On… Tribecca Film Festival used beacons on Titan 360 outdoor advertising properties and saw a 44.8% conversion rate Beeinto is seeing opening rates of 53% from beacon-triggered notifications vs. 28% of geofenced notifications and 14% of standard push notifications Shopadvisor incorporated the Gimbal SDK to analyze user’s foot traffic and deliver targeted retail offers. Completed trial with Levi’s where they saw a 30% open rate.

Now it’s your turn… We provide you a suite of tools so you can:

• Use our analytics to learn user location data, trends and analyze foot traffic

• Incorporate and manage an unlimited number of geofences and beacons

• Manage and connect beacons to your app

THANK YOU