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Bridging the Digital Divide in the Twin Cities Team: Ankur Garg, Kat Jayne, Jen Merrill, Elise Ebhardt, and Elisa Poquette Community Partners: City of Minneapolis and the Technology Literacy Collaborative

Bridging the Digital Divide : a HackforMN Project

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During the 2013 National Day of Civic Hacking our team took a service design approach to examining the people and issues involved in the digital divide. We completed research and created personas. We then collaboratively developed wireframes for a system that could aid each of the personas in reaching their goals.

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Page 1: Bridging the Digital Divide : a HackforMN Project

Bridging the Digital Divide in the Twin Cities

Team: Ankur Garg, Kat Jayne, Jen Merrill, Elise Ebhardt, and Elisa Poquette

Community Partners: City of Minneapolis and the Technology Literacy Collaborative

Page 2: Bridging the Digital Divide : a HackforMN Project

Anne„Any new system

has to be as self-

service as

possible; we can‟t

have staff pulled

away from helping

other patrons‟

Key goals We must

We must notBehaviours

• Serve as many patrons as possible

• Balance time spent troubleshooting

to with well-placed referrals to

classes

• Balance the time and space taken

up by computers with everything

else the library provides

• Have enough access so people

don’t get booted off after an hour

• Guide them through sign-up process

or help with printing and hardware

issues

• Be inclusive of all uses of the

computer and all cultures and

languages.

• Thinks practically and realistically

• Accepts all patrons

• Refers patrons with training needs

• Take on more technology we can

realistically maintain

• Divert space/money/staff from books

and other resources

Librarian

Page 3: Bridging the Digital Divide : a HackforMN Project

Kayla„My clients need

access to

computers and

wi-fi on a daily

basis and I don‟t

always know the

best place to refer

them‟

Key goals We must

We must notBehaviours

• Make a good referral to their client

• Be prepared to address questions

about hours of service and what

resources are available

• Respond quickly and don’t let their

client down

• Provide up-to-date & accurate

information on what is available

• Have an easy-to-use site with

reliably quick results

• Make qualifications or limitations

very clear

• Works quickly and efficiently

• Knows their clients’ backgrounds

and special needs well

• Give false information

• Require specialized searching skills

or jargon to use the search

Social Worker

Page 4: Bridging the Digital Divide : a HackforMN Project

Daniel„When people

call up I need to

make a quick

and accurate

referral‟

Key goals We must

We must notBehaviours

• Make a good referral to their caller

• Be prepared to address questions

about hours of service and what

resources are available

• Respond quickly and don’t let their

caller down

• Provide up-to-date & accurate

information on what is available

• Have an easy-to-use site with

reliably quick results

• Make qualifications or limitations

very clear

• Works quickly and efficiently

• Must make inquiries about the

callers’ backgrounds and special

needs

• Give false information

• Require specialized searching skills

or jargon to use the search

211 Agent

Page 5: Bridging the Digital Divide : a HackforMN Project

Rob„When I‟m out

talking to people

in the

community I get

a lot of

questions about

computer or

wi-fi access

Key goals We must

We must notBehaviours

• Leave behind printed materials on

computer and wi-fi access points

• Spread the word about community

resources

• Ensure his materials are accurate

and up-to-date

• Provide up-to-date & accurate

information on what is available

• Allow for the quick compilation and

printing out of resources in a variety

of languages

• Make qualifications or limitations

very clear

• Understands his community and

their needs on a deep level

• Grows frustrated with the lack of

usable resources to help them

• Give false information

• Require specialized searching skills

or jargon to use the search

Community

Activist

Page 6: Bridging the Digital Divide : a HackforMN Project

Arnold„I use my laptop

to keep

connected to

friends and

family, but wi-fi

isn‟t in my

budget‟

Key goals We must

We must notBehaviours

• Check email and social networks

• View and print messages and event

details

• View video and photos from family

• Apply for services such as Medicare

Part-D online

• Provide easy-to-access wi-fi

• Provide adequate hours during the

day before I get busy with activities

• Provide ability to watch videos with

the volume on

• Walks to the library first thing in the

morning

• Savours his computer time and the

chance to feel connected to people

who are far away

• Always goes to the same library and

sits in the same place

• Charge or add any other barriers to

wi-fi access

• Close for an extended period of

time for renovation

Retiree

Page 7: Bridging the Digital Divide : a HackforMN Project

William„On the weekends

I manage my

personal finances

and pay bills

online, but I don‟t

have a computer

at home‟

Key goals We must

We must not

Behaviours

• Get information and make financial

transactions at a comfortable pace

• Keep up-to-date on news and

financial trends

• Check email and social network

feeds

• Provide ample access so I don’t

have to be logged out after 1 hour

• Provide adequate hours in the

evenings and on weekends when

I’m not at work

• Provide privacy and security for

viewing sensitive information

• Drives to the library from home or

stops on his way home from work

• Worries about the security of the

library’s network

• Keeps focused on his task so he

can move onto more enjoyable

things

• Limit usage by time period

• Close for an extended period of

time for renovation

Bank Teller

Page 8: Bridging the Digital Divide : a HackforMN Project

Esme„I‟ve been looking

for work for 6

months. Every

employer requires

an online job

application

nowadays‟

Key goals We must

We must not

Behaviours

• Search for jobs and research

companies in the area

• Apply for jobs

• Check email and print job interview

details and directions to the

interview

• Provide troubleshooting support for

when search engines or application

forms aren’t working correctly

• Provide guides to job search and

research in Spanish

• Be on a public transit line and open

convenient hours

• Rides the bus to the unemployment

center three times a week

• Spends a lot of time searching and

applying, is very conscientious and

serious about finding work

• Doesn’t like to ask for help unless

she is really stuck

• Charge for printing, training, or help

• Limit usage by time

• Allow other users to be playing

videos at high volume or using

computer in other distracting ways

Job Seeker

Page 9: Bridging the Digital Divide : a HackforMN Project

Nimco„I‟m new to this

country and I

don‟t have any

idea how to find a

computer I could

use or how to use

one‟

Key goals We must

We must notBehaviours

• Find public access computers with

trainers or help on-hand

• Connect with people back home and

with new friends via email

• Research programs and community

resources

• Provide introductory training and

help along the way in Somali

• Provide information on what’s

available via print or dumb phone

• Be reliable and trustworthy

• Does not have any familiarity with

the concept of a free library

• Distrusts government agencies and

is overwhelmed by their complexity

• Doesn’t really know what the

internet could do for her

• Charge for training, or help

• Speak English Only

Mother

Page 10: Bridging the Digital Divide : a HackforMN Project

Janae„Most of the time I

have access, but

every once in

awhile something

comes up and

then I feel lost and

disconnected‟

Key goals We must

We must notBehaviours

• Find public access computers

nearby on the rare occasions she

needs one

• Write papers, do research

• Connect with friends via social

media

• Provide lightweight mobile site she

can load on her smartphone

• Provide walking or biking directions

• Provide information on what

software is available at each

location

• Very technologically savvy

• Not familiar with common social

support and referral services like

211 or 311

• Under tremendous pressure with

multiple deadlines

• Limit usage to internet only

• Limit hours to 8-4 M-F

Online

Student

Page 11: Bridging the Digital Divide : a HackforMN Project

Harriet„I know a digital

divide exists,

I‟m just not sure

what I can do

about it

personally‟

Key goals We must

We must notBehaviours

• Understand the circumstances that

contribute to the digital divide

• Feel empowered to do something

and connected to those they’ve

helped

• Donate time or hardware

• Provide information about the safety

and worthwhileness of donating

• Provide stories of those helped by

digital divide programs

• Be open convenient hours and

willing to recycle what we can’t use

• Reads newspapers and blog posts

on the digital divide

• Is concerned about how her donated

technology might be used

• Expect her to be involved for

extended periods of time

• Appear ungrateful or unsure of if we

can use her help

Attorney

Page 12: Bridging the Digital Divide : a HackforMN Project

Cho„We have these

laptops and free

wi-fi and I wish

more people

knew about

them, they‟re

rarely used‟

Key goals We must

We must notBehaviours

• Publicize his businesses resources

• Feel like he is helping his

community

• Find volunteers to help with training,

troubleshooting, and maintenance

• Provide a very easy to fill out form

• Provide an easy way to search for

people interested in volunteering

their time

• Talks with people in the community

every day and knows how they feel

• Wants to contribute and help others

get a leg up

• Make the barrier to posting too high

• Make it hard to understand how the

information will be accessed by

others

Barista

Page 13: Bridging the Digital Divide : a HackforMN Project

Anne,

Librarian„We just renovated and I need to update

our listing to reflect our new resources‟

Page 14: Bridging the Digital Divide : a HackforMN Project

Kayla,

Social Worker„Monica called this morning and said the

shelter worker told her a rental unit is

available but she has to apply today‟

Page 15: Bridging the Digital Divide : a HackforMN Project

Daniel,

211 Agent„Armando is looking for free wi-fi and he

needs it right away. He has his own

laptop but might need help getting online‟

Page 16: Bridging the Digital Divide : a HackforMN Project

Rob,

Community Activist„Headed into the Phillips Neighborhood

today. I‟ll need flyers in Somali and I

should include introductory classes‟

Page 17: Bridging the Digital Divide : a HackforMN Project

Arnold,

Retiree

„I picked up this flyer at the library – it‟s

nice to have something to hang on the

refrigerator with all this info on it.‟

Page 18: Bridging the Digital Divide : a HackforMN Project

William,

Bank Teller„Seems like I never get more than an

hour on the library computer when I go

after work. I wonder if there‟s somewhere

else with better availability‟

Page 19: Bridging the Digital Divide : a HackforMN Project

Esme,

Job Seeker„Getting to the Unemployment Office

everyday is exhausting, I wish there was

some way to get my own laptop or

someplace close by to just check email‟

Page 20: Bridging the Digital Divide : a HackforMN Project

Nimco,

Mother„I‟m sure that there are things I could do

more easily with computer access, but

using government agencies is always so

complicated, and I doubt it‟s really free‟

Page 21: Bridging the Digital Divide : a HackforMN Project

Janae,

Online Student„My car and laptop were stolen last night.

I have two term papers due on Friday

and no idea where to find a computer

where I can do research and write‟

Page 22: Bridging the Digital Divide : a HackforMN Project

Harriet,

Attorney„We upgrade our tablets and laptops at

home about every two years and every

three years at work. That‟s a lot of good,

working hardware just going to waste‟

Page 23: Bridging the Digital Divide : a HackforMN Project

Cho,

Barista

„A few of our “regulars” have donated

laptops in the last few months, but

nobody knows that they‟re here‟