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Happy Tuesday

Happy Moment

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DX Summit ‘16

Brice DunwoodieFounder, CMSWire & DX Summit

My Journey

DX Summit ‘16

2nd Annual DX Summit!

Thank You Sponsors!

Thank …You

DX Summit Slack Team

#community | #announcements | #feedback

… requests/problems: slackme@dxsummit.com

Please, no promotions!

Install now http://bit.ly/dxs16-app

What’s inside:

• Latest Agenda/Room Updates!• Candace’s Food & Drink list

…w/ Chicago map!!

• Rate the Speakers!• Profiles, Contacts, Notes• (opt-in) attendee connections

Our Killer App

Access code required!

Bose Headphones // Sponsor Selfies (#DXS16)!

Best* selfie with a sponsor

*judged by SMG millennials

Book Signings

Stick Around … Win an Apple Watch 2

Final Housekeeping

• Wifi – on table tops & badge inserts

• Morning & afternoon keynotes here

• Breakout sessions are up the stairs / escalator from the main foyer

• Meals/Breaks in Showcase next door

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Why are we here?

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1 - The World has Changed

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2 - The Customer Has Changed

3 - “A tornado of constant change” –S. Brinker

I also sell magnifying glasses

4 - We Lack Digital Maturity

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Relevancy…and the essential key to success

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Mind the Bubbles

[Democrats] are living in a bubble that comes with an adjoining echo chamber.--Michael Moore

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EMPATHYThe election is an

…learning opportunity.

To see the world from outside-in is the hardest skill. And the most essential, because the customer has become so much more powerful.

--Gerry McGovern / TRANSFORM