This presentation is a recap from the first in a series of innovative workshops designed to help you define a path to successful user adoption and tremendous business value from Breakthrough Analytic Solutions. See how industry leaders were able to deploy tailored analytic solutions to break down user adoption barriers for successful implementations. Learn how you can reformulate these best practice solutions to fit your organization with the help of the collaborative team of CCG & MicroStrategy. For more information, visit Convergence Consulting Group online at www.ccgbi.com or call 813.968.3238.
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1. Scheduled Program 3:30PM Meet & Mix 4:00PM Expert Panel
Discussion AnalyticsWhat works? What doesnt? Do it Fast and Easy,
even Free (at first) BOA, the slow turn from Operational Reporting
The future is here, MSTR World Highlights During Tasting and
Talking Big Data, the Bourbon of Analytics (Jeff) Crack open
Analytics: The Beer Breakthrough (Dan) Visualizations that wont
Bordeaux (Mike) 5:00 PM BI Think Tank Workshop Anonymous pre-sent
questions panel Q&A Open dialogue help us help you Thanks to
those who participated in advance @CCGBI / #AnalyticsRoadshow
2. Team CCG Introductions Brian Rimes, Partner & SVP of
Business Development Email: [email protected] Twitter: @brimes
Caroline Wright, Market Lead and Junior Sales Rep Email:
[email protected] Twitter: @CarolineMWright Joe Zamzow, Senior
Account Executive Email: [email protected] Twitter: @ccgbi
3. Immediate Value & Partnership People Onshore, US
Citizens, Well-rounded, Experienced Hybrid / Partnership approach
to consulting & staffing Improve business processes, not
building reports Process Unique methodology leveraging the best of
yours, waterfall and agile Deploy solutions aligned with business
process improvement Passion Eat, sleep & breath BI Problem
solvers and innovators Technology leadership and commitment Partner
We deliver Execute your unique roadmap Serve in key roles to
sustain momentum
4. Our People, Our Community @CCGBI / #AnalyticsRoadshow
Intense focus on our professionals Only the Best All on-shore
Best-practice training (annual budget, vendor resources) Great
soft-skills and technical skills Average 10 years BI solution
implementation experience Professional Development & Culture
Proud of our Community Involvement
5. Best-Fit Business Intelligence @CCGBI / #AnalyticsRoadshow
Client investment-based, best-fit BI approach Best-practice
experience and knowledge
6. An Award-Winning Consulting Services Firm, Specializing in
Delivering Business Intelligence & Information Management
Solutions to Increase Business Performance. Business Intelligence:
Its Who We Are and What We Do Implement IM and Business Analytics
Solutions problem solvers Partner to deploy Best-fit, High Value
Solutions Data-Driven culture Provide Experienced, Passionate
Professionals our People are the Best Our Passion @CCGBI /
#AnalyticsRoadshow
7. Guidelines of our Process Our Process People Information /
Data Process Technology Key Success Factors Focus on What, Why,
then How Constant business involvement Adaptable to change Provide
context for requirements Process Challenges and pain points Goals
& alignment Constant Requirement prioritization Test led
development People Architecture Strategy Processes Measurement
Information (Data) Tools
8. Getting Started * based on stakeholder availability Project
Planning & Initiation Analysis, Data Collection & Research
BI Vision & Roadmap Formulation Weeks 5Week 4Week 3Week 2Week 1
Kick-off meeting Interview scheduling Project administration
Current state assessment Requirements gathering Market evaluation
Strategic alignment Identification of core BI components Actionable
BI plan Typical Assessment & Roadmap Process
9. BI: An Industry Perspective Strategies & tactics to
overcome challenges Data governance, meta and master data
management Focus data quality & Integrity (restore credibility)
User adoption of true BI analytics (interface, visualizations)
Creating a data-driven culture Move from operational reporting to
business analytics Make data and information strategic,
differentiator, productized Overcoming failed past initiatives
become agile & involve the business Big data and HiPer DW
strategy
10. Our Practices & Competencies Solution Delivery
Assessment, Strategy & Roadmap Program & Project Management
Governance & BICOE Architecture & Administration Enterprise
BI Dashboards Reporting Self-service Exploration Location (GIS)
Mobile Predictive Big Data Enterprise IM Information life-cycle
management Data warehouse architecture ETL / ELT Data quality
Master data management Big data architecture Big data management
@CCGBI / #AnalyticsRoadshow
11. "Without the experience and work ethic of the team from CCG
our Merit Award Program would never have been possible. CCG
constructed a business intelligence solution that provided all of
the information required to award our great teachers. -- David
Steele, CIO/CT Other Vendors use the word Partnership, but you guys
actually mean what you say. I cant thank you enough for your
professionalism, willingness to work with us as a true Partner and
not just another vendor. -- Nancy Schulte, CIO Special thanks to
CCG. We are able to deliver a critical report for 250+ credit
unions that has been requested for several years. Kudos to PIE and
IT, job well done! Consulting dollars delivering to meet the CU
business needs. Our pilot CUs are thrilled! -- Annie Cox, Director
CUR "When we decided to implement a new electronic invoice and
imaging system under an aggressive timeline, I knew CCG's technical
expertise and dedication to quality results would be invaluable to
our success based on our past partnerships their assistance. CCG is
#1 on my speed dial for successful project implementation. -- Lisa
Thompson, IT Manager Voices of Our Customers @CCGBI /
#AnalyticsRoadshow
12. Dan Rodriguez, Partner & Director of Enterprise
BI/Analytics Dan Rodriguez (Dan Rod) Director of Enterprise
Business Intelligence and Analytics (EBI) and one of the founding
partners of Convergence Consulting Group. [email protected]
@DanRod Random fact: 4 kids Other passions: Motorcycles
13. Breaking through with Analytics High-Value, Actionable
information in 15 minutes Whats the right Platform makeup? How do I
Self Service w/ Governance? Can we maintain IT Control while
supporting Business Speed? Common Challenges Multi-Department
Synergy BI as an Application stop gap Cheating The Maturity Curve
What To Do Strategy First, including Vision and Roadmap Governance
First and Always BI Innovation Zones
14. Jeff Baucom, Sr. Solution Architect & MSTR Rockstar
Jeff has been delivering BI solutions for more than 30 years and
currently serves as MicroStrategy channel leader with Convergence
Consulting Group. [email protected] @IdontTweet Random fact: 5
Grandkids Other passions: The Arts
15. Maturity Curve BI Technology Gulf Chasm
16. Gulf Chasm Loan Processing Dashboard Company A.
17. Gulf Chasm Self-Service
18. Mike Druta, BI Architect & Visualization Designer With
more than a decade of experience as an Analytics professional, Mike
joined Convergence Consulting Group (CCG) to help our Clients
improve their businesses through the use of BI and advanced
analytics. [email protected] @MikeDruta Random fact: Building a
House Other passions: Good Spas
19. Company Data Sources POS BO Sql Server Express Access Dbs
Excel files Great Plains Catalog Ham 80% of business: Christmas
Retail Ham ~ 400 restaurants Franchise Ham ~ $120 mil /year revenue
Company B.
20. Challenges No unified view of the Customer Marketing
efforts are a shot in the dark Poor data quality (dups, incomplete
CI) Almost no analytical reporting No clear idea what sells, when,
and where Slow to detect and react to market changes Always playing
catchup Almost no ability to be proactive
21. Project Assessment Vision Roadmap (multiple destination
Vendor Selection Data Governance Master Data Management
MicroStrategy Reports Dashboards Data Exploration Data Warehouse
Multidimensional SQL Server 2012 Data Quality Services
22. Solutions
23. Outcomes
24. James Brandow, Sr. Sales Engineer for MSTR Senior Sales
Engineer and Product Expert, James Brandow, has been a member of
the MicroStrategy team for 14 years with nearly 35 years of
professional experience in the BI & IT field.
[email protected] @IdontTweet Random fact: Worked with
Jeff Other passions: USF Bulls
25. BI Scorecard by Cindi Howson 2
26. Access and combine data from multiple sources on-the-fly
The Power of Data Integration in the Hands of Every User GAAP
revenue per sales rep Actual performance versus target Most
valuable reps (revenue - compensation cost) Climate impact on
product sales Much more Combined Data DataBlending 2 7 Finance Data
HR Data Sales Data Source 1 Source 2 Source 3 Source 4 Public Data
Data blending eliminates IT dependency, making multi- dataset
analytics 100x faster for business More Productivity
27. Promote Self-Service Dashboards into Production Create
insight! Quickly prototype or crowd source agile dashboards Export
from Visual Insight to Document Editor for pixel-perfect design Add
production features: Custom branding Multimedia content
Transactions Decision workflow Prescriptive analytics Real-time
data Watermarking Deploy to thousands with enterprise-grade
security and scalability. Monetize insight! FAST, LOW-IMPEDANCE
PUBLISHING 2 8 Tightly coupled self-service and production supports
the full lifecycle of analytics 1 2 3 4
28. New live data update technology Real-Time Dashboards 2
9
29. Competitive approaches require time-consuming rework Build
Once, Deploy Anywhere Email Browsers | Portals | Apps Web Mobile
iOS | Android | Blackberry Documents PDF | PowerPoint | Excel |
Word One-Click Sharing | Annotation Build once Deploy across all
media 1 3 0 2
30. BigInsightsElastic Map Reduce Distribution User /
Departmental Data Data Warehouse Appliances MapReduce Databases
& NoSQL Relational Databases Multidimensional Databases
Columnar Databases SaaS-Based App Data HANA Parallel Data
WarehouseExadata Analysis Services Redshift BringAllRelevantDatato
DecisionMakers Optimized access to your entire Big Data ecosystem
as if it were a single database No Data Left Behind 3 1
31. INTRODUCING MicroStrategy PRIME Flexible schema &
Partitioned data Linear scalability to 1,000s of CPUs
Tightly-coupled interactive exploration PARALLEL RELATIONAL ENGINE
3x to 10x faster 7x to 20x more users IN-MEMORY
32. MicroStrategy PRIME In Action At Facebook We have this
thing thats running. Its one of the most amazing things Ive seen.
Its running against the entire Facebook user base, 1.1 billion
users. Guy Bayes Head of Enterprise BI, Facebook 200 + petabytes of
Hadoop Source Data 30 + Terabytes Analyzed in PRIME 200+ Node
Cluster 3500+ Cores 175 Billion Rows
33. Kevin Davis, Executive Analytics Professional Kevin has
many years experience serving business leadership roles, including
his recent position as VP of Technology Innovation and Strategy at
Catalina marketing and his role as Enterprise BI Director for Lowes
Companies. [email protected] @jKevinDavis Random fact: From
Charlotte Other passions: Golden Tee
34. Think-Tank Workshop What are some best practices and trends
to combine both structured and unstructured data for improved
business intelligence outputs? (B. Norton, Citi) With unstructured
data as in click stream and social data, matching them is the
hardest part. Finding a common key like phone or card or email
number is necessary. You can also infer relationships depending on
how risk acceptable you are. Think about using a 3rd party to
reduce risk or if you have terms in place about marketing. What are
some trends and best practices for combining public and private
data for more thorough BI & Contextual Analytics? (Public as in
tax records, housing, Facebook, twitter etc. Private as in credit
card, PII.) Assuming this is the case, you'd want to model a key
field for the PII information, like customer id and use that to
link the records. That's for data at rest. In order to match them,
you'd want to use something like deterministic or probabilistic
matching on fields
35. Think-Tank Workshop What were the data security issues
faced by the panelist organizations and how did they solve for
them? (Pat Bush TGH) In a recent customer data warehouse project,
the client had to protect the privacy of their customer data,
including credit cards and other financial information. They put
several governance steps in place. The client only allowed 4 people
in the organization access to the full credit card information.
This was reported to risk management and the EVP team monthly. They
masked all PII information that was used for BI and analytics PII
information matrix was created, this meant that a single attribute
by itself may not be PII but when joined to another it would. When
deemed PII we recorded queries that accessed it. We placed a
privacy team that reported to the Director of BI with certified
privacy analysts. We worked with it security to help identify what
should have extra security. We also ran penetration tests and
random queries to see how access was secured At what level of the
organization are analytics prioritized? This depends on how the
organization perceives leveraging analytics for a competitive edge.
You can easily see how important analytics is to your organization
by looking at the funding and prioritization of the PMO portfolio.
To answer directly - Analytics has to be supported by the executive
team. At successful organizations they are prioritized
strategically. They are included as part of the core competencies,
offerings and business processes throughout the organization. At
bad shops they are IT tools, owned by IT, built and tossed over
hoping for success.
36. Think-Tank Workshop How did the organization engage its
senior level leaders and/or board to obtain buy in and funding?
They convinced leaders that this is strategically necessary. It
needs to be a clear reflection of your strategic initiative and
impact your organizations Key Performance Indicators. For example,
if a grocer wants to reduce shrink, Analytics can be used to
determine high theft items, perishable item shelf life etc. a best
practice is to engage FP&A and create realistic ROI models.
Keep in mind your asking for funding on Analytics so your own
analysis has to be sharp. If youre struggling to find a jumping off
point, engaging a partner such as CCG to help you run an assessment
will help you to build an irrevocable proposal. What are the
highest value ROI case studies for each organization and how did
they identify the need to conduct analytics on those particular
areas of interest? A great example would be the work CCG has done
with PSCU. www.ccgbi.com/resources will provide you with a webcast
and case study to learn more about this partnership. When you are
looking an BI and Analytics, you dont get a hammer and start
looking for nails. You want to look where there are pain points and
understand how those pain points can be resolved. Better reports,
dashboards, more current information combined from different
sources, etc. All of these add to better, more timely decisions
that can either save dollars or cut expenses.
37. Think-Tank Workshop Can the panelists please share their
governance structure for their analytics programs and who/how
priorities are established for analytics projects. (Below is Kevin
Daviss Response. Interested in the others? Email [email protected]) We
had a committee called the Enterprise Business Intelligence
committee that oversaw how we funded Analytics work. This was to
prioritize projects and how the team spent their time. It did not
include the dedicated Analysts that worked in our team but for a
department. For example, market research has it's priority of work
for data as a whole; we created a data governance framework that
incorporated data owners, stewards and the EBI committee.
38. Come Swim in the Tank Big Data, the Bourbon of Analytics
What does the future of Big data look like for MSTR? Crack open
Analytics: The Beer Breakthrough What it takes to make it work! 30
years combine experience, theyve seen it all. Visualizations that
wont Bordeaux The importance of requirements definition and proper
design for success More than just the tool selection and data
39. twitter.com/ccgbi www.ccgBI.com 813.968.3238 [email protected]
Business Intelligence: Its Who We Are and What We Do Thank you for
joining us today. We hope that you are walking away with a stronger
idea of how to make analytics work in your organization. Follow us
online to stay up to date on additional resources and future
workshops.