Demystifying Cross-Device Video Advertising

Demystifying Cross-Device Video Advertising

And what are we doing for our clients in this

space?

Why brands should be

planning their content/video strategy across

devices?

What do MediaCom think

about cross device video advertising?

Why should brands be planning their content/video strategy across devices?

So why do they do it……

Advances in technology which has driven a change in consumer behaviour and consequently expectations

So what has changed in tech?

InfrastructureConsumer devices

Platform technology

advancement

This has led to a change in consumer behaviour

Socialising content

We watch our content anytime,

anywhere/on any device

Multi screen behaviour

So what does that mean for agencies/brands?

Well it redefines how we plan campaigns

Create layers of content

Tailored content relevant to the platform

Our focus is now on “earned media”

We can now plan campaigns that that no longer rely upon traditional media

Creativity is now more important than ever

And what are we doing for our clients?

T Mobile Life is for Sharing

RESULTST-Mobile Royal Wedding: 22 M+Views

Different Pitches for different outlets

Developing great content – is already 50% of the

success

Empowering high visibility distribution – owning the

conversation

T Mobile Life is for Sharing

VW Passat campaign with Darth Vader

Align retail events with

your content distribution

Maximise awareness by

harnessing the buzz around a

big event

Extend the reach of TV with

an integrated multi-platform digital strategy

RESULTS+50M views#1 organic search position,+32% YoY retail salesCannes Lion Awarded

VW Passat campaign with Darth Vader