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The SaaS market is evolving at lightning speed, with new technologies, new business models, and new opportunities emerging daily. Open-Xchange AppSuite is a game changer; offering a wealth of features and opportunities for differentiated solutions and strategies. Find out how you can optimize your investments and minimize time-to-market by leveraging a partner to access the technology as a “turn-key” service.
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Open-Xchange-as-a-ServiceAccelerate to Profitability
Todd D. BenjaminVP Hosted Services, Hostway
Introduction
The worldwide market for cloud services is expected to reach USD 96B in 3 years, representing a 22% CAGR
- Mobility and social media are increasingly pervasive
- Users want applications that are OPEN, and work well with one another
3
OX App Suite is a Game Changer
- Service providers want DIFFERENTIATION, and the opportunity to create a unique user experience
*Parallels Global SMB Cloud Insights™ 2013
Particularly at scale and in an integrated environment, the challenges of internal development are non-trivial:
• Capital and Resource Intensive
• Requires Specialized Technical Expertise
• Rarely on Time or on Budget
• Delays Market Learnings & Experience
• Impedes Iterative Evolution of Services
• It’s NEVER DONE! You must perpetually support & update
Reality CheckStanding up Software & New Products is HARD
Low CapEX, reduced expertise, fast time to market, all contribute to faster PROFITABILITY and MINIMIZE RISK
A SERVICE can be a Business AcceleratorBypass the Start-up Challenges Through Syndication
Elements of the OX ServiceMuch More Than Just a Hosted Application…
OX App Suite Hosted
Application
Back‐End Mail Platform
Mail Security (AV/AS/Filter)
White Listing & Abuse
Management
SLA and Reporting /
Service Assurance
OSS / BSS platform support
Operations Communications
Tier 2 / 3 Reactive Support
Go To Market and Sales Support
Delivery ModelsFlexible Options Based on Channel Capabilities
Direct• Retail customers and small resellers
Via API (bonding)• Service providers, VARs, Agents
Syndicated• Through third party marketplaces
Public APIs and Connectors• Integration to popular platforms facilitate interoperability
- Packaging is driven by the reseller business model.
- Pricing, feature packages, promotions, etc. should be flexible to enable the reseller to execute his business strategy
Packaging FlexibilitySpecific Packaging for Individual Channels or Resellers
SMB Wire
less Responsive
UIDevice SyncMobile PortalOffice Apps K‐12
Edu
catio
n Student & Admin RolesContent FilteringProject Collaboration
Consum
er Single InboxDevice SyncSocial Media IntegrationFamily Group
It’s not a “one size fits all” world (market)
- Basic & extended branding adjusts logos, colors, and look & feel
- Some resellers, SIs for example, may want to add custom start page widgets, and integrate into their offers & applications
- For highly custom deployments, a dedicated instance of App Suite can provide a high degree of flexibility
Reseller Branding & CustomizationMake it Your Own
Hostway and OX-as-a-ServiceRetail & Wholesale Launches Planned Q4 2013
SiteMail Xchange (SMX) for retail brands• Replace legacy webmail product• Mobility and collaboration upsells to introduce new revenue from existing & new customers
OXaaS for resellers• Turn‐key hosted service for multiple channels• Flexible delivery options and competitive pricing
OX is an entry point for more value added services
“If you do what you’vealways done, you’ll getwhat you’ve alwaysgotten.”
- Tony Robbins
ConclusionDon’t be Afraid to Seize the Opportunity
11 | OX Summit 2013: ((speaker co. name; presentation title
Thank you for your time
&
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