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yourmindframe.com
www.kylelacy.com
@kyleplacy
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#cantonad
What are we going to talk about?
• The Value of Story Telling• The Definition of Brand• The 6 P’s of Personal Branding• 6 Ways to Use Social Media
55,60028-45 within 10 miles of
Canton, OH
36,48045-64 within 10 miles of
Canton, OH
+600MUsers on Facebook
300,000New Twitter Accounts
Created Every Day
You can’t be consumers.
You need to be producers.
Stories give us context and context helps us
understand things
Stories inspire more people to action
Story Telling
• Remember the characters• What is the conflict?• Talk about the environment
3 Types of Corporate Sub-Brands
Singular Identity
The GroupDynamic
TheRockstar(s)
Quotient
Which One is Better?
• Singular Identity
• The Group Dynamic
• The Rockstar(s) Quotient
How Do You Measure Success?
Measurement• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
• Email Distribution
• LinkedIn Profile Views
• Retweets Per Page View
Action Items
• Write the Story
• Define the characters
• What is YOUR story?
• How do YOU fit in the overall identity?
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Company: YourMindFrame.com
• Email: [email protected]
• Phone: 1-765-610-5965
