About The Brand Book

• We are in the process of compiling data for the fifth edition of the Brand Book. The Brand Book is a research-driven Coffee Table Book for the users of IT and Telecom products and provides a unique opportunity to reach out to the elite customers who are looking forward for the alternate product and services to consider for their organizations to make digital . In consonance with the priorities laid out in its earlier avatars, this issue will go the extra mile to cover the Indian SME and enterprise segments.

• Our previous editions have made their presence felt in the hearts and • Our previous editions have made their presence felt in the hearts and minds of the Indian consumers as a ready-reference tool on the leading players in the corporate, ICT as well as in the PSU sector. It can’t deny the fact that there is a strong emotional connect between the brand and customer, which has resulted in the increase of sales volumes.

• The Fifth edition will focus on how to take benefits of digital transformation which every organisations are realized through -

- Clear understanding of digital technologies- Visionary digital strategy- Appropriate organizational changes and- Extensive capability building

Message from the PublisherWe are delighted to present to you the fifth edition of the Brand Book. Many thanks for your continued interest, and I welcome all to be part of the new edition our for in case this is your first time to pick up an issue of market changing dynamics, you are most welcome.

Marketing is the science and art of exploring, creating, and delivering value to satisfy theneeds of a target market at a profit. The Brand Book speaks about the potential of ICTindustry, takes into account the massive impact technology has made on the consumer'sbehavior. I would like to extend my heart-felt thanks to all those who voted and especiallythose who participated online via Twitter and gave their feedback to the survey. The listingin the Brand Book is considered on the parameters which are based on high recall value,in the Brand Book is considered on the parameters which are based on high recall value,brand awareness, brand image and perception, brand performance and brand association.

Finally, a big thank-you to the marketing heads for their abiding interest in the issue. Asalways, we also extend our thanks for the generous response from all who have beeninvolved from the very beginning. In this issue, we will be covering Hardware, Software,Services, e-commerce, Telecom, Corporate and PSU as special sections on their digitaldelivery system. All new technology has unpredictable consequences and the Internet isbound to be no exception. I believe it will allow technology to become much more open andaccessible to everyone on demand and with a strong conviction on, Print medium are aliveand well in the land of the wealthy, as print publications remain among the top advertisingplatforms to reach upscale consumers. Looking forward for the release of 5th edition of theCoffee Table Book

How Brand Book will benefit you• ICT is the foundation of any economy and a driving force of social change in

the 21st century. In the consumer driven market in India, Digital India concept is going to improve the lives of Indians, enabled by technology through knowledge-based transformation. It will reach out to major metropolises, smaller towns and rural areas. With the spending expected to increase more than double by 2020, global corporations view India as a vital market. India is likely to become the fifth-largest consumer economy in the world by 2020.

• 70% of businesses plan to make a significant investment in digital transformation in the next 12 months. This Webcast examines the impact of transformation in the next 12 months. This Webcast examines the impact of digital technologies to support transformation and offers advice on how to prioritize investments to attain the highest dividend on digital investments. India is widely acknowledged as a global information technology powerhouse. The Digital version of the Brand Book connects the prospective buyers and sellers through our unique technology that is Partner Relationship Management (PRM 2.0) programme.

Information Technology results with its great dependency on the knowledge and competence of individuals in the area of IT. Many pundits consider the Brand Book as one of the finest books for the positioning of the brand for reaching out to the target market, by way of designing the company's offerings and image to occupy a distinctive place in the mind of the target market. Otherwise, it can also be called as the heart and soul of marketing strategy.

Most Reviewed sections in the Brand Book

Why to feature in the Brand Book• India emerged as the most attractive investment destination in the world for

the next three years, in a global survey of top decision-makers in multinational corporations. With technology being at the forefront of everything we do, the demand for IT/ITeS industry has seen steady growth and increased investments in 2015. The second most favoured investment destination is China, followed by Southeast Asia and Brazil. Secondly, Governments determinant to make India an extremely easy and simple place to do business brings confidence globally.

• The ongoing trends in technology upgrades for infrastructure (as well as • The ongoing trends in technology upgrades for infrastructure (as well as applications) such as data center modernization and virtualization, and emerging areas such as artificial intelligence, automation, IoT, collaboration and 3-D technology will drive the market in the future.

India is expected to become the world's largest middle-class consumer market with a total consumer spend of nearly US$13 trillion by 2030. As far as emerging market is concerned, there is growth in online retailing, both direct and through marketplaces, which will grow threefold to become Rs.50,000-crore industry by 2016. Also, the growth of internet retail is expected to boost offline retail stores. For all good things to happen, branding is one of the most important issues for any business if it wants to succeed in this field of fierce competition.

Brand Book is all about connecting

…….. technology leaders in the country

Feedback on the Brand BookThe concept of Brand Book has been coined after in-depth researchconducted for the last 2 decades in the industry by providing ideas andevidence to the marketing community through VARINDIA. The Brand Book ispositioned for the brand owners, for those who believes Branding is a verybasic part of the whole marketing strategy of any business.

Originally known as Kalinga Digital Media Publications (KDMPL) and thepublisher of VARINDIA and SPO INDIA, the company began as a publisher ofmarketing trends and forecasts. From the date of launch in 1999(www.varindia.com), it strived for a strong digital presence and it grew itsmarketing trends and forecasts. From the date of launch in 1999(www.varindia.com), it strived for a strong digital presence and it grew itssite rapidly to become the most comprehensive marketing information toolin India. The website provides ideas, insights and research on all aspects ofmarketing, media and communications to clients in India.

The viewers profile/traffic is increasing day by day onwww.mybrandbook.co.in. The objective has been to connect to the potentialbuyers from Government & PSUs, the Corporate and private sectorcompanies that seek to connect directly with the decision makers and whoseproducts they use on regular basis. The focus of this year is on how thescience and art of exploring, creating, and delivering value will satisfy theneeds of a target market .

A handbook for CIO communityThe Brand Book has been designed to drive business innovation focusing on the ICT space. Indian CIOs and other high-level IT executives believes in connecting with vendors on the key issues and business challenges. It is an unique method of connecting through editorial content to the industry. The Brand Book is used as a reference book by the CIOs/CTOs for taking informed purchase decisions. It also speaks about the fact that MNC R&D centers are growing at over 14%, making India a source for path-breaking innovation.

As Indian enterprises are always trying to enter new markets and engage with their As Indian enterprises are always trying to enter new markets and engage with their consumers across various channels and omni-channels, the Brand Book brings with unprecedented innovation, combined with more than 20 years of experience across industries and has been designed to optimize the time of CIOs/CTOs. CIOs are expecting more collaborative partnerships in their transformation journey and find great value in stories featuring the success mantra of the ICT vendors in positioning their products, solutions and services.

The Brand Book is a rich repository of case-studies featuring effectiveness and business impact to drive innovation, fast-track adoption of emerging technologies and enhanced competitive advantage. It will help in winning the loyalty of customers and their retention, leading to long-term business relationship. It has been designed to help customers in locating VAR/ solution partners who can deliver right products, solutions and service support.

Improving RoI through Brand Book

Increase your effectiveness by learning from competitor case-studies and by following the best practices of industry leaders by benchmarking your plans in the Brand Book, with proper allocation of advertising budget and with insights from what you are going to get over a period of one year.

Trends to watch out for in Analytics in 2016 are:Rich Media Analytics/ Mobile Data Analytics/ New Advanced Analytics Techniques/ Better Analytics Apps/ Big data analytics in the cloud and lastly 3-D printing.Techniques/ Better Analytics Apps/ Big data analytics in the cloud and lastly 3-D printing.

Branding Trends 2016 With proper implementation, the branding strategy will drive business results. The IT-related policies of the Government of India will also play a major role in spurring economic growth. The Brand Book is the culmination of robust market research, creative vision and tactical prowess.

Marketscape on Indian ICT Industry

Under one Platform• 100 Successful Brands of ICT Industry in India

• Most-Trusted Companies of India

• Icons of India

• Best Marketing and Brand Managers of India

• Industry Bodies/Authorities

• Telecom Service Providers and Telcos in India

• Made-in-India Brands

• Movers & Shakers of the Industry – VARs• Movers & Shakers of the Industry – VARs

• IT Associations in India

• Telecommunication companies in India

• VADs and Distributors of India

• Technology Trends and VARs in India

• CSR is not a charity but it’s business.

• There will be Five different segments including Hardware, Software, e-Commerce, Mobility and best PSUs in India(Indian MarketScape – White Paper)

• and many more…..

Circulation & Distribution

(Brand Book of the Year 2016) Fact Sheet:

* Readership is 5,00,000. Different departments refer to this book as a reference book in an organisation. The shelf life is one year. The Annual Circulation is 50,000.

* A strong medium for branding that will reach the potential * A strong medium for branding that will reach the potential buyers in the country.

* Reaching out to various IT departments of the State and Central Government offices, PSUs, large enterprises in the country, prospective IT purchase decision-makers (CIOs/CTOs); this book is also available all over India through leading book distribution houses. Unlike previous year, our distribution centres are spread across the country. It is also available in all our 7 regional offices in India.

Proud to be part of the Coffee Table Book• The book will talk about how the ICT industry could help increase

productivity of your organisation, since Information technology (IT) has become a vital and an integral part of every business plan.The reasons for the omnipresent use of computer technology in business can best be determined by looking at how it is being used across the business world.

• This Coffee Table Book is available in most of the leading corporate (IT and non-IT companies) in India.(IT and non-IT companies) in India.

• The Brand Book reaches as a complimentary copy to selected companies, particularly to the consultants and IT investment decision-makers.

• The shelf life of the Book is one year.

• Top companies in India with 100 different products and services will be featured. The main objective of the Book is to recognize the Technology Evangelists and Made-in-India Brands in the country.

• Recognize the CMO,Marketeers and Brand Managers in the Industry .

Mechanical specification• Full Page : 34cm height X 24 cm width

• Double spread : 34 cm ht X 48 cm wd.

• Innovation advtg. is also accepted

French window

Opening get fold

. Creative advtgs are also accepted