SIGNAL LA: THE CONTENT MARKETING CONVERSATIONLos Angeles/ February 9, 2011

Joel Lunenfeld, CEO Moxie Interactive

BRAND FUELED CONTENT

THE ORIGINAL BRANDED CONTENT

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SOME THINGSDON’T CHANGE

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WHAT HAS CHANGED?

A MORE SOPHISTICATED AUDIENCE

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R.I.P. MEANINGLESSSPONSORSHIPS

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BRAND FUELED CONTENT

CONTENT DARWINISM

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THE AUDIENCE IS BUILT INSIDE

HOW TO EVOLVE BRANDED CONTENT

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“Original content in which the brand and the audience take an active role and are equally important for distribution, participation and often creation.

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MORE THAN AN AD, IT’S AN OPPORTUNITY TO

Fuel original talent Fuel the storyline Fuel co-creation

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BRAND FUELED CONTENT

FUELING ORIGINAL TALENT

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BRAND FUELED CONTENT

FUELING ORIGINAL TALENT

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BRAND FUELED CONTENT

FUELING THE STORYLINE

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FUELING THE STORYLINE

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BRAND FUELED CONTENT

FUELING CO-CREATION

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BRAND FUELED CONTENT

FUELING CO-CREATION

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