Brand consistent and performant web experiences

Brand Consistent and Performant Web Experiences

6 May 2015 Magnolia Conference Americas

Leslie Weller Director of Marke:ng, Canto

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Magnolia Conference 2015 3

Consumers expect more, be<er digital

experiences

Today we’ll discuss


1.  Why digital asset management is important to your business 2.  How Cumulus (DAM) + Magnolia (CMS) work together to overcome

common challenges: 1.  Deliver relevant content quickly 2.  Fast, efficient workflows 3.  Protect your digital assets 4.  Secure, self-‐service access to digital assets 5.  Consistent branding and messaging

3.  Examples 4.  Q&A

What and Why: Digital Asset Management

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Digital assets have intrinsic value to your organizaKon.


All digital assets are files. But not all files are digital assets.

With or without DAM

Magnolia Conference 2015

#MCONF15 @Leslie_Weller

Challenge #1

Deliver relevant content quickly

Mass market adverKsing is dead

We only tolerate a certain level of personalizaKon


The glasses you were interested in just went on SALE!

Shop now

Mark, join our gambling addic:on rehab group

Start your recovery

Creepy-‐meter NOT OK Creepy-‐meter OK

Real remarkeKng ad


Challenge #2

Need fast, efficient workflows


Marketers can make changes without Web Dev


Direct access to all, latest digital assets


Save Kme


Avoid duplicates | Avoid duplicates


Challenge #3

Protect your digital assets a)  Accessibility b)  Copyright licenses / digital rights management (DRM)

Do you know where all your files are?



Do you have rights to use your images?

you own the image

you must obtain rights to use it

Did you take the picture?

Yes No

Fair Use Copyright Laws hold you liable…

Even if… §  You use it by accident (wrongful CC lis:ng) §  You immediately take it down (ager no:ce) §  The image is licensed to the web developer (Brand must carry own) §  You include backlinks to source photographer (excluding CC) §  It’s a non-‐commerce site §  Embedded file, not on your server

True story


With digital asset management…

Licensing data stays together with the file, even while it’s being processes Write metadata back into the file Single source of truth

Challenge #4

Business users having secure, self-‐service access to

digital assets

CreaKves know what’s up

Another (very common) true story


Challenge #5

Consistent branding and messaging

Canto API lets Cumulus connect to any system – for example:

Back to the Magnolia + Cumulus DAM example


Navigate to a central Cumulus asset


Save your changes


Image pulled from Cumulus


Li<le Cumulus Tour


Cumulus Dashboard






Metadata

Admin Client

CumulusServer Web Client

Sites Portal

Mobile App

WEBSERVER

Read-Only

Read / Write

Cumulus Architecture + Amazon S3


Save Kme. Get the most out of your brand assets.


More info

Magnolia Conference 2015

YouTube, Webinar: Manage Digital Assets Seamlessly Across Channels with Magnolia and Canto Web: canto.com/integra:on/magnolia-‐cms-‐and-‐cumulus Datasheet also available

QuesKons?

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Thank you!

canto.com blog.canto.com @canto

Leslie Weller, Director of Marke:ng [email protected]

Twijer: @Leslie_Weller

CUMULUS SERVER

Read/Write Users

Mobile App

Admin Client

API

INTERNET

Metadata

Web Client

Sites Portal

Read Only

How does Cumulus work?

Apache Tomcat Server Console Integra:on Plakorm

WEB SERVER


Max Brand Manager

Cindy Crea:ve Director

Melissa Digital Marketer



n  Collabora:on n  File Sharing n  Powerful Search n  Filter n  Version Control n  Digital Rights Management n  Ad-‐hoc Workflow n  Formal Workflows n  File Format Conversion n  Pixel / Image Cropping n  Organize n  Markup Tools n  Commen:ng n  Watermark n  Self-‐service Portal n  Online Access

On Premise

Cloud Hosted

Hybrid Cloud

Technical White Paper Cumulus Deployment Op:ons

Thank you!

canto.com blog.canto.com @canto

Technology

Brand consistent and performant web experiences