Brand Association Through Value Creation

A presentation by Michael Liem, Managing Director of PT. Saka Digital Arsana

Dan Barber“How I fell in love with a fish”

Dan Barber

How he describe Veta La Palma

1. A farm that doesn’t feed its

animals.

2. A farm that measures its success

by the health of its predators.

3. A farm that’s literally a water

purification plant.

Chef, Authors & Food Visionaries

Connecting the dots . How this is related to our industry .

The Problem?<Digital Landfill>

Sustainable Digital EnvironmentAN ALTERNATIVE MODEL:

#1 | Support Natural BehaviorDon’t feed the animal

Be part of consumers lives, infuse your brand into the cultural consciousness

"We don't do advertising anymore. We just do cool sh*t!"Simon Penstridge - UK Marketing Director Nike

With an extraordinary approach

#2 | Be GenerousMeasure success by the health of your predators

#3 | Improve the world around youBe a water purification plant

A movement… by design!

What will you get?A sustainable relationship

Necessity, who is the mother or our invention

PlatoPlato was a philosopher, as well as mathematician, in Classical Greece.