Presented by:

Brainstorming for Improved User Engagement

Randall Arnold, Timo Härkönen,

Dan Leinir Turthra Jensen

Our Purpose:

Find ways to incorporate user feedback and input into

the MeeGo UX

To begin, we need to explode some myths…

Myth Number 1:

“Users are the enemy.”

Reality: Users are the targetWho are we coding for?Why are we coding?What sort of application lifecycle do we expect?

Myth Number 2:

“Information only flows one way.”

Perception: Information flow looks linear

Conceive Develop Implement Done

One-Dimensional, Simple Project Lifecycle

Cool!

…and if all goes well, a

delighted user at the end

Reality: Information iterates

There is noise, aka feedback, at every point…

Conceive Develop Implement

Two-Dimensional, Typical Project Lifecycle

Reality: Information spreads chaotically

It reflects, refracts, reacts… …and negative

information multiplies very

far and fast

Cool!???

$%#@&!

Myth Number 3:

“Feedback is just for marketing surveys.”

Reality: Feedback is for everything

Awesome!

Qua

lity

Assur

ance Gaming

Ratings

Goal: Convert experiencesFrom these… …to these:

and especially these

Now, go engage someone!

This presentation is respectfully dedicated to frals, beloved creator of fMMS, who is still alive and

coding but sadly could not attend the conference

Resources:MUEF: http://wiki.meego.com/MeeGo_User_Engagement_Framework_Project