17 million hour

s

were spent shopping onlineon boxing day in the UK

129 million visits were made to retail websites on boxing day in the uk

was spent on online shopping

in 2

013

$540 Millionwas spent shopping online in the uk on boxing day

in 2

013

$540 Millionwhen compared to the same day in 2012

40%2013 online

boxing day

sales saw

an overall

increase of

1 in 88 searches made on Christmas Day had the word

“Sale” or

“Sales” in it

45% of all online purchases made on

Boxing Day 2013 were made on a smartphone or tablet device

Smartphones drove

30%of all online traffic

28%Tablets drove

of all online traffic

Mobile and tablet

browsing accounted

for a total of

of all traffic

on Boxing Day

58%

Smartphones users drove

of online sales

15.8%which was nearly

twice that of

When it came to making purchases

2013 was the first year that traffic on mobile devices outstripped the PC

top 3 reasons consumers do their Boxing day shopping online

69%

Free Shipping

51%

Online discounts

50%

to Avoid crowds

Top Tips To Make the Most of Boxing Day Shopping On your site

Showcase offers around your site

(include graphics and banners)

Run Boxing Day Specific promotions

Offer free delivery/returns

Enhance your search bar

@nextopia

Sources:http://visual.ly/boxing-day-2013-statisticshttp://www-01.ibm.com/software/marketing-solutions/benchmark-hub/boxingday.htmlhttp://newsroom.accenture.com/images/20020/2014%20Accenture%20Holiday%20Shopping%20Survey%20Deck%20FV%20%283%29.pdfhttp://www.purenet.co.uk/ecommerce-retailers-make-boxing-day/

www.nextopia.com&

#1 Global Provider of eCommerce Site Search Navigation Solutions

Boxing Dayan eCommerce Infographic

Boxing Day is now best known as a frenzy of heavily discounted prices and overly aggressive shoppers. As the number of people shopping online over the holidays increases each year, it is consistently one of the biggest retail days of the year.