Embed Size (px)
DESCRIPTION
BOSSdev's webinar, "Online Gaming- Now Any Business Can Play" is here as a resource for you to learn from and reference as you try to educate yourself and your clients on the viability of these great Marketing tools. Feel free to visit http://www.bossdevportal.com to access more whitepapers, decks and webinars that deal with leveraging Social Media for business objectives as well.
Citation preview
Twitter Back Channel : #BDgaming
Branded Flash Games : Intro
Now Speaking : Cosmin Ghiuaru
ONLINE GAMING
Start Up
Now Any Business Can Play
Enterprise
Flash Branded Games
Boutique
Branded Flash Games :
Credits Now Speaking : Cosmin Ghiuaru
CAST AND CREDITS
COSMIN GHIUARU |
GRANT KRAVITZ |
MICHAEL DRAGICH |
Interactive Solutions Architectaka “Speedy”
Business Development Directoraka “Clyde”
Rich Media Solutions Architectaka “Shadow”
Press StartBFG : Now Speaking : Grant Kravitz
INSERT COIN AND PRESS START
Who is BOSSdev
Our Experience
Where We Play
Branded Flash Games
What is ROI?
Press StartBFG : Now Speaking : Grant Kravitz
WHERE IN THE WORLD IS BOSSDEV
Press StartBFG : Now Speaking : Grant Kravitz
WHAT IS A“BRANDED FLASH
GAME”?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
What is ROI?
Branded Flash Games
WHO ARE THEPLAYERS?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
WHAT IS A“CASUAL GAMER”?
Who Are The Players?BFG : Now Speaking : Grant Kravitz
13%
18%
27%
25%
17%
Ages18-24 25-34 35-44 45-55 over 55
NOT JUST FOR KIDS
Source: Ad Age ,Casual Games Info and Stats, March 26, 2008
Who Are The Players?BFG : Now Speaking : Grant Kravitz
FUN FOR A GIRL OR A BOY
What is ROI?Male48%
Fe-male52%
Who Are The Players?BFG : Now Speaking : Grant Kravitz
FemaleMale
0%
25%
50%
75%
100%
NoYes
58%67%
SHALL WE PLAY A GAME?Do You Share Games With Friends or Challenge Them to Beat Your
Score?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Who Are The Players?BFG : Now Speaking : Grant Kravitz
GirlsBoys
0%
25%
50%
75%
100%
NoYes
95% 91%
A+ FUNDo Games Help Educate Kids?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Who Are The Players?BFG : Now Speaking : Grant Kravitz
Advergame SweepstakesPromotions Offer
Membership Offer Online Accessto TV Commercials
0
10
20
30
40
50
60
70
80
7365
25
53
Tota
l Sur
veye
dKID TESTED, NUMBERS APPROVED
How the Top 85 Food Brands Market to the Online Youth Demographic
Source: Advertising Education Foundation, Food Giants Expand Child-Targeted Advergame Marketing, AdAge.com. July 19, 2006
Branded Flash Games
THE NEWARCADES
The New ArcadesBFG : Now Speaking : Michael Dragich
RICH MEDIA BANNER ADS
Leverages Existing
Games
Reach Varied Audience
Increase Web Traffic
Engage More Users
Relevant Quick Stats
The New ArcadesBFG : Now Speaking : Michael Dragich
CASUAL GAME PORTALS
In Game Ads
Share
Game Health
Game Popularity
The New ArcadesBFG : Now Speaking : Michael Dragich
SOCIAL MEDIA NETWORKS
Leverage Facebook
Platform
In-Widget Game Play
Build Recurring Users
Desktop Distribution
Relevant Quick Stats
The New ArcadesBFG : Now Speaking : Michael Dragich
MOBILE DEVICES
Mobile Link
Mobile Point
Relevant Quick Stats
Games are Going
Mobile
Branded Flash Games
TOKENS ORQUARTERS?
Tokens or Quarters?
BFG : Now Speaking : Grant Kravitz
2004 2009$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
Branded Flash Game Expected Revenue
Source: Yankee Group
Tokens or Quarters?
BFG : Now Speaking : Grant Kravitz
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
PLAY IT AGAIN, FLASH
More Than 5 4 - 5
Times 2-3 Times 1
Time
0%
25%
50%
75%
MaleFemale
Number of times particular games are played
Tokens or Quarters?
BFG : Now Speaking : Grant Kravitz
YesNo
Not Certain
0%
25%
50%
75%
100%
Female
Male
SIMON SAYS SMILEDo you have a positive opinion of companies that sponsor free games?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Tokens or Quarters?
BFG : Now Speaking : Grant Kravitz
YesNo
Not Certain
0%
25%
50%
75%
Female
Male
MORE BUCK FOR YOUR CLICKWould you purchase a product from a sponsor of a free game?
Source: 2009 Kewlbox.com Survey Results, Blockdot, Inc
Choose Your Skill LevelBFG : Now Speaking : Michael Dragich
CHOOSE YOURSKILL LEVEL
Choose Your Skill LevelBFG : Now Speaking : Michael Dragich
LICENSEDOFF THE SHELF
Popular Game Engine
Off the Shelf
Choose Your Skill LevelBFG : Now Speaking : Michael Dragich
BRANDEDFLASH GAMES
BOSSdev Original Branded Flash Game
Choose Your Skill LevelBFG : Now Speaking : Michael Dragich
CUSTOMFLASH GAMES
Example Game EngineCustomized
Social Widget
Branded Flash Games
KEEPING SCOREDISTRIBUTION, TRACKING,
& ANALYTICS, OH MY
Keeping ScoreBFG : Now Speaking : Michael Dragich
DISTRIBUTION CHANNELS :
TRACKING & ANALYTICS :
TRACKING AND ANALYTICSIt’s Tuesday 12:14pm, do you know where your Flash game is, and who’s playing it?
Branded Flash Games
POWER UPLINKS & RESOURCES
Power UpBFG : Now Speaking : Michael Dragich
DISTRIBUTION CHANNELS :• ClearSpring –
http://budurl.com/clearspring • Gigya – http://budurl.com/gigya • Facebook – http://budurl.com/FBads
SOCIAL GAME PORTALS :• Kongregate –
http://budurl.com/kongregate • MyGames –
http://budurl.com/mygamesto • Addicting Games –
http://budurl.com/addictgames • MiniClip – http://budurl.com/miniclips
TRACKING & ANALYTICS :• Google Analytics• Mochibot –
http://budurl.com/mochibot
OPT IN :
BOSSdev Portal – http://budurl.com/BDportal
Opt in to our mailing list and recieve :
• Source for this presentation• Audio archive of this webinar• Information from BOSSdev on
how Branded Flash Games can specifically help you and your company
STATISTICS CITED HERE :• Source in context on each slide
LINKS AND RESOURCES
Bonus RoundBranded Flash Games :
BONUS ROUND
QUESTIONS & ANSWERS
THANK YOUTwitter - #BDgaming
Cosmin Ghiurau + [email protected] + www.Twitter.com/cosguruGrant Kravitz + [email protected] + www.Twitter.com/gkravitz
Michael Dragich + [email protected] + www.Twitter.com/dragich
Follow BOSSdev + www.twitter.com/BOSSdev
Detroit | Austin | New York | Los Angeles | Toronto Social Media | Branded Flash Games | Virtual CommunitiesRich Media | Application Dev. | Website Dev. | Mobile Apps.
T 866 267 7282 | W bossdev.com
