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Hardware Prototypes A bit about @BoltBoston Ben Einstein | Managing Director | Bolt @BenEinstein

Bolt - Hardwired NYC // March 2014

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Bolt founder and Managing Director Ben Einstein presented at March's edition of Hardwired NYC. Bolt is a seed-stage fund that invests capital, staff, equipment and expertise in startups at the intersection of hardware and software.

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Page 1: Bolt - Hardwired NYC // March 2014

Hardware PrototypesA bit about

@BoltBoston

Ben Einstein | Managing Director | Bolt@BenEinstein

Page 2: Bolt - Hardwired NYC // March 2014
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Design

Prototype

Scale {first run}

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StartupsAre far more fun than fortune 500s

{

Turns out

}

Page 10: Bolt - Hardwired NYC // March 2014

On to THE PrototypesOkay, enough already

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Helping Hardware Startups

What do you want to learn?

The most important question to ask

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Page 13: Bolt - Hardwired NYC // March 2014

Just like with software/web:

Speed, Speed, Speed

Page 14: Bolt - Hardwired NYC // March 2014

How?

Page 15: Bolt - Hardwired NYC // March 2014

Helping Hardware Startups

I know!

Let’s Hire

Page 16: Bolt - Hardwired NYC // March 2014

Helping Hardware Startups

I know!

Let’s Hire

Page 17: Bolt - Hardwired NYC // March 2014

Helping Hardware Startups

Stages of PrototypesPOC

Looks/Works like

DFM/DFA

Pre-Production/Functional

Proof-of-concept

Verification test prototypes

“Final”

Design for...

A small subset of

Page 18: Bolt - Hardwired NYC // March 2014

Helping Hardware Startups

Proof-of-Concept

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POC

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POC

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POC

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POC

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Helping Hardware Startups

Looks & Works Like

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LOOKS

Page 25: Bolt - Hardwired NYC // March 2014

LOOKS

renshape

Page 26: Bolt - Hardwired NYC // March 2014

LOOKS

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LOOKS

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Works

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Works

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Works

Page 31: Bolt - Hardwired NYC // March 2014

WORKS

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Works

Page 33: Bolt - Hardwired NYC // March 2014

Helping Hardware Startups

Design for X

Page 34: Bolt - Hardwired NYC // March 2014

DFM

Page 35: Bolt - Hardwired NYC // March 2014

DFA

Page 36: Bolt - Hardwired NYC // March 2014

Functional

Page 37: Bolt - Hardwired NYC // March 2014

Functional

Page 38: Bolt - Hardwired NYC // March 2014

Functional

Page 39: Bolt - Hardwired NYC // March 2014

Time to Scale!This sucks

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MOQ ~5k

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Jigs/Fixtures =

Your best Friends

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Don’t Do

This !

(Unless you really, really

Have to)

Page 45: Bolt - Hardwired NYC // March 2014

Helping Hardware Startups

I’m not an EE, but

PCB Fab

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Helping Hardware Startups

I’m not an EE, but

PCB Fab

if you have firmware, talk to experts about

MCU selection

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Page 53: Bolt - Hardwired NYC // March 2014

Product Design

Firm

Page 54: Bolt - Hardwired NYC // March 2014

Product Design

Firm

Venture Capital FIRM

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Product Design

Firm

Venture Capital FIRM

Manufacturing Support

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Helping Hardware StartupsHelping Hardware Startups

World-class experts that have shipped tens of millions of units1 Expert Staff

Product Design & Development

Ben EinsteinManufacturing

Scott MILLERVenture Capital & Operations

Axel Bichara

Mechanical EngineerING Electrical EngineerING Industrial Design PROGRAM ManagerPrototype EngineerING

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Helping Hardware StartupsHelping Hardware Startups

2 High-End prototyping ShopAll the tools startups need to build fantastic functional prototypes

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Helping Hardware StartupsHelping Hardware Startups

3 Cash & DiscountsTo make getting to market more cost-effective

Cash

protomold

Deep Discounts Lines of Credit

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Helping Hardware StartupsHelping Hardware Startups

4 ManufacturingGet help scaling production

DFM/A • RFQs • CM Selection • BOM refinement Logistics • Quality

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Helping Hardware StartupsHelping Hardware Startups

5 CommercializationGet to customers the right way

Venture Capital Crowdfunding Retail/buyers

‣ Extensive help with raising follow-on financing

‣ Strong relationships with hardware-friendly follow-on angel and institutional investors

‣ Strategy, planning and custom financing plan development

‣ Deep experience with working with crowd funding platforms for early customer validation

‣ Planning, estimation and marketing

‣ Smooth handoff to manufacturing at scale after successful campaign

‣ Distribution support for retail interaction for B2C companies (including deep relationships with buyers)

‣ Help with modern retail scaling (direct, e-tailer, speciality, and big box)

‣ Extensive support for B2B go-to-market