TechnologyKEYNOTE • EXPO • MAY 14, 2013

Welcome to

2013 Event Resource Guide

Welcome to the inaugural BMA Chicago Fuel event. The evening kicks o� with a keynote by Harper Reed, former CTO of Threadless and the victorious 2012 Obama campaign. The keynote will be followed by a marketing technology expo showcasing companies that help marketers be more productive in driving communications and revenue.

We hope you have a wonderful evening in this amazing venue with friends, food and festivities.

This incredible event would not be possible without the help of so many people and organizations. Thank you to our title sponsors—Google and Bloomberg, our keynote sponsor—Savo, and our event sponsors—Bizo, Lextech Global and Jive. We also want to thank the companies that are providing special sponsorship support and in-kind support—gyro, Resolution Productions Group, Tellabs, Plum, RGB Lights and USG. We are also fortunate to have amazing support from our exhibiting sponsors—these companies are featuring their products and services that help marketers communicate internally and externally, resulting in increased revenue and e�ciencies. If you are looking for new suppliers, we whole-heartedly give each and every one of them a letter of recommendation. You can visit their space at the event and follow up using this resource guide in the future. Their outstanding devotion to delivering the best in every way adds to the purpose of FUEL making it a new premier event in the city.

Please take a moment this evening to thank the volunteers who selflessly give their time and energy. From ra�e to the expo, from venue to food, from media to event marketing, from creative to printing, they have remained committed to the millions of details and decisions made along the way. We hope you will find them tonight and say thank you.

Enjoy the evening, visit and engage with the exhibitors and keep in mind that the proceeds generated from the on-site ra�e and ongoing media auction, go to support the mPower Scholarship fund and to support the strength and vitality of BMA Chicago. A special thanks to our mPower media auction donors; Bloomberg, The Wall Street Journal, CNN Money and American Shipper.

It’s time to Accelerate Your Thinking at Fuel!!

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Sincerely, Linda McGovern Vice President, Marketing at USG Corporation and current BMA Chicago President

Jason Ferrara Vice President, Business Development at I�yphone and incoming BMA Chicago President

Marla Schrager Executive Director of BMA Chicago

5:30 – 6:00 p.m. Networking

6:00 – 7:00 p.m. Keynote–Harper Reed

7:00 – 9:00 p.m. Expo/Networking

Timetabl eTechnology

HARPER REED

About

Hailed as a “digital wizard” and a pioneer of the tech universe, Harper Reed is an engineer who builds paradigm-shifting technology and leads others to do the same.

He served as CTO of Threadless.com and as a consultant to various other startups before he was hired by the Obama Campaign, where, as Chief Technology O�cer, he lead a “dream team” of engineers from companies like Facebook, Google, and Twitter.

Harper was the man responsible for engineering what is widely viewed as the most sophisticated technological e�ort in the history of politics.

From 2005 to 2009, Harper was the CTO of Chicago-based clothing company Threadless.com, one of the first successful crowdsourcing companies, and helped increase revenue tenfold during that period. From 2009 to 2012 Reed consulted for companies like Rackspace, an innovative cloud-based website host, and Sandbox Industries, a forward-thinking venture capital company which funds hundreds of tech projects in their early stages and then launches the best few. Harper has also developed a number of community based apps in Chicago, where he lives.

@harperharperreed.com

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adagetechnologies.com

bloomberg.com

citywinery.com

1200 west randolph | 312.red.wine | citywinery.com

Formed in 2001, Adage Technologies provides solutions for companies to better engage users and customers through web technology. With a specific focus on driving business value, Adage has deep experience in creating complex, engaging web sites and applications on the Microsoft technology stack.

Adage o�ers a range of web and mobile services. These include user experience, prototyping, design, programming, hosting, and on-going maintenance. Adage takes your web or app concept from start to finish, guiding you through the process with our signature agile methodology. As a Microsoft Silver Partner, we provide quality solutions to our clients on proven and supported platforms, including EPiServer, Kentico, and Ektron Content Management Systems.

Adage serves a wide variety of customers with specific o�erings for performing arts, associations, and manufacturing. To learn more about Adage Technologies, visit www.adagetechnologies.com.

Bloomberg connects influential decision makers to a dynamic network of information, people and ideas. Their strength - quickly and accurately delivering data, news and analytics through innovative technology - is at the core of everything they do. With over 15,000 employees in 192 locations, they deliver business and financial information, news and insight around the world.

Bizo is how B2B marketers identify and reach their target audiences online. Fueled by Bizo’s audience of more than 120 million professionals around the world,

including more than 85% of the U.S. business population, the Bizo Marketing Platform can precisely target business people by specific business demographic criteria.

Bizo’s customers use the platform’s data management and targeting capabilities to reach audiences anywhere they travel online and engage those that come to their websites, landing pages, and social channels. Bizo has earned the confidence of more than 600 SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche,

Microsoft, AT&T, and UPS who use Bizo to impact every stage of their sales and marketing funnels.

City Winery is a fully functioning winery in one of the trendiest neighborhoods of Chicago that brings the heart of wine country to Chicago and o�ers an urban retreat for

those who are passionate about sharing wine, music and the culinary arts. See national touring acts like Macy Gray, Billy Bragg, or attend a wine class with our head winemaker

in our winery. We look forward to seeing you soon.

Sponsors & Exhibitors

bizo.com

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chicagobusiness.com

google.com

Sponsors & Exhibitors

For more than 30 years, the sole mission of Crain’s Chicago Business has been to provide local business news and information to Chicago’s most influential executives. With a readership of 201,668 per week and 1.2 million unique site visits per month and 69 percent of print subscribers in top management, Crain’s award-winning journalism delivers. In print, online, through in-person events, mobile or video, Crain’s Chicago Business is Where the Who’s Who Read What’s What.

EPiServer connects ecommerce and digital marketing to create unique customer experiences, generating business results. EPiServer’s platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.

Sitting at the center of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has o�ces in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.

Deja Views is a pioneer in international event photography.Since 2000 we’ve covered events: Arts openings, Food events, Weddings, Celebrations, & Galas—with from 10-25,000 guests.

Deja Views photos have been featured on network television and published in major media outlets.Deja Views provides the latest in sophisticated visuals for your enjoyment and your

guests’ entertainment & memories. Explore our website to see the vast variety of prestigious clients and events - worldwide.

We provide a variety of tools to help businesses of all kinds succeed on and o� the web. These programs form the backbone of our own business; they’ve also enabled

entrepreneurs and publishers around the world to grow theirs. Our advertising programs, which range from simple text ads to rich media ads, help businesses find customers, and help publishers make money o� of their content. We also provide cloud computing tools

for businesses that save money and help organizations be more productive.

episerver.com

dejaviewsusa.com

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hubspot.com

nextnowagency.com

Sponsors & Exhibitors

HubSpot is on a mission to replace the world’s annoying, interruptive marketing with marketing that people love. HubSpot software is the most powerful, tightly integrated and comprehensive marketing software available, putting personalized inbound marketing into the hands of any business. Over 8,400 companies in 56 countries use our software to create lovable inbound marketing to attract, nurture and convert leads into an accelerating stream of new customers and revenue. HubSpot has been named one of the most promising, fastest growing companies by Inc, Forbes and Deloitte for the best possible reason: customer results. HubSpot has 450 employees, was founded in 2006 and is based in Cambridge, MA. In 2013, HubSpot created the 5th Annual State of Inbound Marketing Report, the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 di�erent countries, including CEOs, agencies, and marketers. To view the report, visit www.stateofinboundmarketing.com.

Jive Software (JIVE) is a leader in social business. Our cloud-based platform connects employees, customers and partners and is a proven system, focused on value use

cases, that, according to research performed by a top three global business consultancy firm, increases productivity within companies by up to 15%*. By combining the power

of cloud, mobile, big data and proprietary collaboration technologies, Jive is transforming the way work gets done and unleashing productivity, creativity and

innovation for millions of people in many of the world’s largest companies. For a free trial of Jive’s next-generation social business platform, please visit Try Jive.

NEXT/NOW is a leader in creating ‘digital experiences for branded events and environments’. Our mission is to build unforgettable moments of connection between people and brands,

in trade show exhibits, retail spaces, museums, and corporate environments.

The tools we utilize are next-generation interactive installations, utilizing multi-touch surfaces, gesture-based reactive interfaces, real-time video integration,

and pixel-perfect video projection-mapping.

jivesoftware.com

Lextech creates mobile apps that reinvent the way people work and generate billions of dollars for clients. We start with “why” so we understand your business goals and then apply technology to reach them. We balance advanced engineering and ease of use to deliver apps that perform, scale, and evolve with your business needs. Our enterprise apps are easy to use, connect to any system or equipment, and just work. Lextech’s projects uncover new revenue potential and cost savings, with a return on app of at least $5 million.

lextech.com

Technology

Sponsors & Exhibitors

Plum Productions is widely recognized as one of Chicago’s most creative and successful production companies, working for some of the top businesses and institutions in Chicago and nationwide. Whether working directly with the end user, or as a partner with ad agencies and PR firms, they understand the vision and goals of the institution, help focus on the potential audience, and create truly innovative, smart, elegant and e�ective programs.

They use beautifully lit, high-definition images and attractive, contemporary graphics to deliver a compelling message that does more than inform. They inspire the audience to take action.

Resolution Productions Group is a Family of Solutions with creative teams who work together to deliver video production, post production, distinctive

design and execution of live events.

Resolution Productions Group is comprised of - Resolution Digital Studio®

- Show Department® - The Screen Works®

Combined, our integrated project management process blends seamlessly with our technical expertise; resulting in an unparalleled elevation for our client’s message,

delivered in the most unique, cost e�cient manner.

RGB Lights provides dynamic lighting solutions for live events, mobile productions and permanent architectural installations throughout the U.S. As the creators of FlexiFlex,

we specialize in LED lighting products and maintain a sta� of experienced lighting professionals to assist in design, integration and servicing for all of the products we carry.

Please contact us to discuss how RGB Lights can be a part of your next project. RGB Lights is based in Chicago, IL.

Revenew is the leader in Channel Networking(tm) and is the only technology platform that enables a network of manufacturers, resellers and industry groups to promote brands and generate demand together through distributed marketing. On Revenew’s cloud-based business networking platform, members can build target databases, access marketing content and funds online, customize and co-brand integrated campaigns and track results. It is a unique combination of distributed marketing automation, online fund management, content portal, contact management and business network - enabling all members to grow their businesses faster and easier.

resolutionproductionsgroup. com

rgblights.com

revenew.com

plum.tv

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uber.com

Sponsors & Exhibitors

Founded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO’s on-demand sales enablement platform maximizes the sales team’s ability to communicate value and di�erentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit www.savogroup.com or follow SAVO on Facebook , LinkedIn or Twitter.

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and

then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to o�er a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital

marketing success. The company o�ers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of

solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at silverpop.com.

Uber is a technology company. We make a smartphone app that provides users with an on-demand, private car service that takes them safely and smoothly to where they need to go, in over 30 major cities around the world - all at the push of a button. Uber

is about applying mobile technology, data-driven decision making, and world-class operations teams to solve a massive, o�ine problem: urban transport.

Tellabs innovations advance smart telecom networks to help our customers succeed. That’s why 80% of the top global communications service providers – including AT&T, Verizon, Telefonica, Telstra and more – choose our solutions. We help them get ahead by adding revenue, reducing expenses and optimizing networks to deliver a better experience for mobile users like you.

tellabs.com

savogroup.com

silverpop.com

Technology

Sponsors & Exhibitors

Valkre Solutions (www.valkre.com) is a Chicago-based software company founded in 2008. Our purpose is to improve the speed of collaboration between suppliers and

customers in Business-to-Business (B2B) markets. Valkre has created a breakthrough Customer Value Management system that has been built with GE and other leading B2B

companies. The journey involved two significant endeavors: First, the innovation of a world class methodology called Di�erential Value Proposition (DVP), establishing the

process necessary to achieve Customer Value Management. Second, the building of Render®, cloud-based software that enables a company to own a cost e�ective Customer Value Management system that is sustainable and scalable. The speed driven by Render and DVP helps suppliers and customers stay ahead of competitive o�erings by aligning

on value and innovation needs. The result is increased profitable growth.

We know the digital asset lifecycle. You might even say we’re experts. At our Madison, Wisconsin o�ce, we create digital media solutions that empower your creative and marketing workflows to keep you focused on what you do best.

From premedia services to web-based digital asset management (DAM) software, our abilities run the gamut of digital media workflows. That’s why Widen has been embraced by photographers, videographers, designers, marketers, printers and sales forces as the standard for quality and service.

Knowledge. People. Service. That’s what sets us apart.

For over 60 years, we’ve been building a tradition of quality and exceptional service by bringing together expertise and a commitment to your success. Thanks to our innate curiosity and deep understanding, marketers across all industries benefit from innovation that only Widen can o�er.

usg.com

valkre.com

USG Corporation is a manufacturer and distributor of high-performance building systems through its United States Gypsum Company, USG Interiors, LLC, L&W Supply Corporation and other subsidiaries. Headquartered in Chicago, USG’s worldwide operations serve the commercial, residential, and repair and remodel construction markets. USG’s wall, ceiling, flooring and roofing products provide leading-edge building solutions for customers, while L&W Supply branch locations e�ciently stock and deliver building materials nationwide. For additional information, visit the USG website at www.usg.com.

widen.com

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Thank You!

1200 west randolph | 312.red.wine | citywinery.com

To our auction, ra�e and media donors

Our online auction will be open May 16-June 7. Check out all the goods at bmachicago.org/mpowerauction2013

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See you next year!

Want to be part of Fuel 2014? Contact Marla Schrager at

marla.schrager@bmachicago.org for more information.

BMA Chicago, P.O. Box 46131, Chicago, IL 60646Phone: 312.943.8040 | Fax: 312.943.6829

www.bmachicago.org

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