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Herbert Schmid
Telkos suck!?
What do you (really) think of telcos?
Using odd standards !
Using web standards
Official SDK‘s
https://github.com/BlueVia/BlueVia/tree/master/examples
Code examples on github:
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Greedy!
Sharing!
70% of app sales
70% of subscription payments
50% of advertising revenue
20% of incoming SMS / MMS traffic
10% of outgoing SMS / MMS traffic
e.g. UK > 80% and Germany > 70%
A new revenue source for developers
Application Sales
Advertising
Freemium (premium features
via in-app payments)
In-App Payments
Revenue Share
for Network
Operator services
NEW
Subscriptions
Fragmented!
One platform for all countries
Developer
Customers
Customers
Customers
Customers
Customers
Customers
Customers
~ 200 Mio Users already integrated
Unified ? WAC – one cross operator API
Not (really) interested in developers !!
Sponsored Contributed
Offered by BlueVia
Planned
Free Ads
Creating shared knowledge!
http://www.slideshare.net/bluevia/bluevia-marketing-toolkit-8294884
http://www.visionmobile.com/rsc/researchreports/VisionMobile-Developer_Economics_2011.pdf http://www.m-e-f.org/fileadmin/user/Suhail/Enablers/MEF_Guide_to_Enabling_services_FINAL.pdf
Found member
Country reports on bluevia.com
What do you think?
STILL ?
What do telcos add to (my) App Development?
Russian payment Roulette
Virtual goods - Dating
Virtual goods - Fashion
Using the Context API
Text Deck Pro / SMS API
Car sharing App / SMS MT
Fleet Management / LBS
Want to test it?
2. use the sandbox to simulate error conditionsc
3. run your app under real conditions in testing mode
Just use the sandbox URLs: https://api.bluevia.com/services/REST/SMS_Sandbox/... https://api.bluevia.com/services/REST/MMS_Sandbox/...
Use the following test URL: https://bluevia.com/test-apps/authorise Get monthly credits for: - Sending SMS/MMS to your app (MO) - Sending SMS/MMS from your app (MT)
1. Try the API console to familiarise with REST calls
So everything is hunky dory?
We don’t have API ubiquity in all countries OAuth 1.0 is problematic
The „Customer pays / Revenue Share“ model is not simple
BlueVia only supports O2 customers
We are in Public Beta - We need your Feedback - We continuously improve the platform
Let’s give it a try!
