© 2014 IBM Corporation

2785: Blue Shield of CA Revolutionizes Its Portal

Environment on IBM PureApplication System

Fernando Acosta - BlueShield of California

Doug McCulloh – Perficient

Marc Haberkorn – IBM

Lauren Wendel – IBM

Speakers:

Please Note

IBM’s statements regarding its plans, directions, and intent are subject to change

or withdrawal without notice at IBM’s sole discretion.

Information regarding potential future products is intended to outline our general

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The information mentioned regarding potential future products is not a

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into any contract. The development, release, and timing of any future features or

functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM

benchmarks in a controlled environment. The actual throughput or performance

that any user will experience will vary depending upon many factors, including

considerations such as the amount of multiprogramming in the user’s job stream,

the I/O configuration, the storage configuration, and the workload processed.

Therefore, no assurance can be given that an individual user will achieve results

similar to those stated here.

Blue Shield of California, an independent member of the Blue Shield

Association, is a not-for-profit health plan dedicated to providing

Californians with access to high-quality health care at an

affordable price. With over 3 million members and 5,000

employees, they are one of the largest healthcare providers in CA.

Starting in 2014, the Affordable Care Act (ACA) will fundamentally change the

healthcare insurance market. Motivated by the ACA requirements and participation in

"Covered California" Healthcare Insurance Exchange, Blue Shield of California

needed to create an exceptional web experience for their Members, Providers,

Producers and Employees. With Open Enrollment beginning in the Fall, their new

Member Portal needs to be ready by October 1st. Blue Shield anticipates much

higher activity on their website as a result of the Exchange given that California will

be one of, if not the, country's largest state-run Exchanges; and Blue Shield is a key

heath plan participant.

Blue Shield of California

Challenges

Blue Shield of California team’s Needs and/or Challenges:

•Had non-converged, standalone, legacy mid-range infrastructure

•Applications pattern & topologies were inconsistent in some cases non-existent.

•Manual provisioning of a new application environment – building a legacy environment –

took up to 4 months

• It is labor intensive, time consuming, and costly.

•Capacity/performance scaling requests took weeks

•Difficult to build an environment; too many pieces to put in place

•To stand up a new environment required staff from a number of different organizations in

IT, as patterns weren’t centralized

• It is labor intensive, time consuming, and costly.

•Procurement of separate WAS and DB2 software licensing added time to deploy, as well as

additional expense

•License tracking of IBM software presented challenges

Why Blue Shield of California Decided on PureApp

• End to end patterns that include infrastructure and software, including some shared services

• Consistent patterns, builds and time to build.

• Consistent method of customizations to an environment

Customizable patterns are an available option

• Able to spin up different environments for different purposes

• Well suited for agile development

• Shared services save on time to deploy/implement

• When we build a pattern now, it has the shared service automatically built into the pattern,

allowing us to have a consistent implementation of the services (monitoring, application

caching, OS patching)

• Following best practices application topology

• Virtual dynamic scaling capability is much easier

• Single pane of glass for entire platform

• Centralized logging features

• Cost savings due to shorter deployment times

• Fewer resources or handoffs to build

• Easier to do licensing, as are keeping track internally in the tool (unlimited application and database

(DB2) licensing)

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Why Blue Shield of California Decided on PureApp

Time Savings thru avoided design, procurement, installation,

configuration activities

Simplicity beginning w/ ordering process, culminating in system

arriving ready to plug in

Portal Pattern delivering expertise reduced development timeline

Single support number delivers simplicity in obtaining help

Strategic solution enabling instantaneous adoption of cloud

principles for competitive advantage

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A new vocabulary: Hours instead of weeks.

•A national IT & Business consulting firm, with expert teams focused on helping our clients implement compelling, useful customer experiences.

•

•Fast Facts:

•Founded 1997

•$400 MM+ in annualized revenues

•24 locations in North America

•Offshore in Europe, China and India

•2400 + employees

•80% of revenue from recurring clients

•Served 450+ clients in past 12 months

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Award Winning – Trusted IBM Premier Partner

IBM Premier BP for 17 years

•Industry Focused & Authorized:

• Healthcare, Financial Services & Retail

•IBM Capability Authorized

• Smarter Commerce, Business Analytics, ECM,

Healthcare IM Data Governance

Award Winning Solutions:

•2014 Innovation Pure and Simple Collaboration Solution

•2014 Exceptional Digital Experience Portal Partner of the year

•2013 System Integration Partner of the Year

•2012 Information Management Integration Excellence Award

•2012 Healthcare Integration Excellence Award

•2011 Business Analytics Achievement Award

•2011, 2008, 2006 WebSphere Portal Distinguished Partner (sole North American recipient and first-ever three-time winner)

Blue Shield’s Solution

Consumerism of HealthCare

Trends and Market Reality

Needs for Creating a Unique Member Experience

Business Drivers

Perficient’s Connected Health Expertise

Ranked by HealthCare

Connected Health, Integrated Health & Health Analytics

Perficient’s Portal Expertise

850 Portal Deployments

BlueShield of California Solution

Member Portal Rebuild leveraging the WebSphere Portal Pattern

Modifications of the Pattern for BlueShield CA

WODM Pattern for Claims Processing – Best Practices

Creation - deployment of the Rules for Claims

Message Broker Patterns

DataPower Patterns (Virtual Systems)

Development of Custom Pattern for KONY Mobile Solutions

Pattern Version Deployment

Lifecycle Management

Script Packages for Patterns Customization

HADR (Highly Available Data Replication)

DB2 Hardening Scripting to BSC Standards

What should your cloud do

for you?

© 2013 IBM Corporation13

Why Do You Want to use Cloud?

1. Respond faster to customer requests: Be more agile!

2. Eliminate errors associated w/ manual work: Standardize!

3. Save time to do more of your TODO list: Be productive!

4. Save money: Save money!

5. Remove process/people bottlenecks: Automate everything!

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2

3

4

5

© 2013 IBM Corporation14

What Should Your Cloud Do For You?

User logs in

• Who is this user?

• Only show resources user has

permission to see/use

User requests deployment

• Do we have enough SW licenses?

• Where should we put these VMs?

• Let’s create the VMs

1. Create storage LUNs

2. Use correct VLAN

3. Provision IP addresses

4. Create golden OS base

5. Install & configure middleware

6. Install & configure app

7. Manage elasticity

Your cloud should let you forget about everything except your application.

Administrator needs information

• How much resource is my App ABC dev

team using?

• How much money should I charge them?

• How much capacity will I need next month?

Administrator needs an HA/DR strategy

• Enable check-box enablement of storage

replication for active/passive DR

• Extend system management model across

multiple datacenters for active/active HA

• Allow on-prem management model to reach

seamlessly into public cloud

© 2013 IBM Corporation15

What Do Most “Clouds” Do?

User logs in

• Who is this user?

• Only show resources user has

permission to see/use

User requests deployment

• Do we have enough SW licenses?

• Where should we put these VMs?

• Let’s create the VMs

1. Create storage LUNs

2. Use correct VLAN

3. Provision IP addresses

4. Create golden OS base

5. Install & configure middleware

6. Install & configure app

7. Manage elasticity

They deliver “OS as a Service,” and rely on old-fashioned elbow grease for the rest

Administrator needs information

• How much resource is my App ABC dev

team using?

• How much money should I charge them?

• How much capacity will I need next month?

Administrator needs an HA/DR strategy

• Enable check-box enablement of storage

replication for active/passive DR

• Extend system management model across

multiple datacenters for active/active HA

• Allow on-prem management model to reach

seamlessly into public cloud

The Portal Pattern

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The Experience that we Deliver

18

The Customer’s First Experience

Put another way

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How Does the Portal Pattern Deliver All This Value?

Pre-Installed OS

Elastic

Best Practice

topologies

Pre-Installed/configured

middleware

Virtual System Image - Parts

Virtual System Pattern – Predefined patterns

Deploys in minutes

Virtual System Instance – virtual machines

vms may be treated

as BAU deployment

BUT, we recommend

“patternizing” any

changes

Portal Pattern Does ...

Drag-and-drop simplicity

for multiple deployment

types

Never install/manually

cluster Portal again

Customizable via script

packages

Portal Pattern Does

NOT

Security configuration

Application, Content,

page deployment

Application Data

HADR on DBs

The Results

In Summary

Hours vs. Weeks the New Normal

Dependable Pattern Deployment

Ensures Best Practices

Minimize Hand Offs

Partnering with Perficient & IBM A Success Story

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28

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