Embed Size (px)
DESCRIPTION
Updated presentation from "Blow Me Away Blogging" at #SMX West 2013. Originally from #SMX Social Media Marketing. Check out the blog post version here - http://www.swellpath.com/2012/12/smx-social-8-takeaways-for-blogging/ I'll be going over not only why I personally love blogging, but what makes it so damn hard. Mainly, I'll be sharing 8 takeaways from SwellPaths' 800% year-over-year traffic growth for our blog. Official panel summary from SMX - "For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? This session will cover those questions and more with actionable ideas for new bloggers or those looking to make an existing blog even better."
Citation preview
asdfasdf
Blow Me AwayBlogging
@mike_arnesen Download: slidesha.re/10i6Y3r
But not EVERYONE does.
OMG. I love
blogging.
I LOVE blogging.
Because blogging is hard!
@mike_arnesen #SMX #23A
It takes
creativity and
passionand
TIME.
@mike_arnesen #SMX #23A
But when you make it work…
...you can blow
minds!@mike_arnesen #SMX #23A
That’s what we started doing
and I want to tell you how
so you can do it, too.
@mike_arnesen #SMX #23A
@mike_arnesen
This was our traffic for years.
Then we stepped up our game.@mike_arnesen #SMX #23A
8 Takeawaysfrom a True Story
of 800% Blog Growth
@mike_arnesen #SMX #23A
#1 Blog Frequently & On Schedule
Give your readers a reason to come back again and again!@mike_arnesen #SMX #23A
#2 Incentivize Your Team
Incentives = special recognition and/or bonuses
@mike_arnesen #SMX #23A
#3 Let Your Audience Do The WorkB
oom
!Ideas can be hard to come by. They don’t need to be.
Find out what people want to know.
@mike_arnesen #SMX #23A
#3 Let Your Audience Do The WorkThis is pure gold!
Check Quora, Reddit, comments,
and other related communities.
@mike_arnesen #SMX #23A
#4 Find & Exploit Opportunity Gaps
See what peoplesearch for.
@mike_arnesen #SMX #23A
#4 Find & Exploit Opportunity Gaps
How are the results?
Could you do better?
Then this
@mike_arnesen #SMX #23A
@mike_arnesen #SMX #23A
#4 Find & Exploit Opportunity Gaps
Write the result Google wants…
..and the spot is yours!
#5 Leverage Google Authorship
Visibility
CTR
Traffic
Branding
Trust..and more
Learn how to setup Authorship: bit.ly/SW47Hs
@mike_arnesen #SMX #23A
#6 Optimize Your Meta
Every. Single. Time.1. Title
2. Description
3. OG:image
Test search result display: bit.ly/SfVo4e @mike_arnesen #SMX #23A
@mike_arnesen
#7 Include FASS Buttons
FastActionSocialSharing
IT JUST WORKS.
@mike_arnesen #SMX #23A
#8 Don’t Rely on Random Acts of Blog
Random bursts off effort don’t produce sustainable results.
Planning is key, so use a content calendar.
@mike_arnesen #SMX #23A
RecapFrequent & scheduled postsIncentivize contributorsLet your audience helpFind SEO opportunity gapsUse Google AuthorshipOptimize meta tagsInclude FASS ButtonsConsistency & planning
@mike_arnesen #SMX #23A
Mike ArnesenSenior SEO @ SwellPath
Twitter: @mike_arnesen
G+: mikearnesen.com/gplus
Site: swellpath.com
Download: slidesha.re/10i6Y3r
Thank You!
