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SYSTEMS INTEGRATION CASE STUDYBLOOMSBURY PUBLISING PLC
OVER 10 PLATFORMS CONSOLIDATED TO 1CUTTING MANAGEMENT COST BY OVER 50%
Bloomsbury Publishing plc (LSE: BMY) is an independent, worldwide publishing house of fiction and non-fiction with offices in London,New York and Sydney
WHO IS BLOOMSBURY PUBLISHING PLC
Bloomsbury wanted to consolidate their multiple
eCommerce platforms and integrate their
business processes
BLOOMSBURY’S CHALLENGE AND OUR SOLUTION
We replaced over 10 platforms in
3 continents and brought over 10 brands
on to a single platform creating an ecommerce site
that attracts many millions of visitors
WHAT WE DELIVERED
Built in .NET, integrated with CRM, billing and product systems
Understanding Bloomsbury’s audience and technical requirements were the two key factors to success. First, we conducted customer research to determine relevant functionality and utility: browsing habits, purchase behaviour, the role of social media and response to online marketing. Then, we determined approaches for: platform migration strategy, CRM and billing system integration, product database integration and online account management.
» Business Analysis » User Experience » Analytics » .Net Development » Integration » Cloud Hosting
» nopCommerce » Microsoft SQL » Microsoft .NET
HOW WE DID IT
SKILLS USED TECHNOLOGIES USED
THE OUTCOME
150,000 10% 1 50%
Skyron is effectively Bloomsbury’s eCommerce presence, constantly defining, refining and optimising the eCommerce strategy, the integration
approach, the eCommerce solution and the payment and CRM integration.
books listed new releaseseach year
global shop and platform
reduction in management
costs